CONSUMER CONSUMER HEALTHHEALTH
COACH JACOBS
YOU MAY WANT TO TAKE EXTRA NOTES!
CONSUMERISMCONSUMERISM
List 5 influences on your choice of products or services. Circle the 2 that most often affect your decisions to purchase that product.
HEALTH CARE HEALTH CARE PROVIDERSPROVIDERS
Professionals trained Professionals trained in the health fieldin the health field.
CONSUMER
Anyone who buys goods and services.
HEALTH CONSUMERHEALTH CONSUMER
Anyone who purchases or uses health products or services.
INFLUENCES ON YOUR DECISIONS
Habit Personal Taste Opinions of family/friends Cost Need Media
MEDIAMEDIA
The various methods of communicating information.
Examples: Television, radio, newspapers, magazines, and the internet.
ADVERTISING
A written or spoken media message designed to interest consumers in purchasing a product or service.
ADVERTISING TECHNIQUES
NostalgiaNostalgia BandwagonBandwagon Transfer/Transfer/ fantasyfantasy HumorHumor Sense AppealSense Appeal StatisticalStatistical
TestimonialTestimonial Card stackingCard stacking Public GoodPublic Good Free GiftsFree Gifts Good TimesGood Times Great OutdoorsGreat Outdoors
NOSTALGIA
Plain folks, back-to-nature, just the way grandma used to make it back in the good old days.
Example: At Chadwick Hospital, we treat our patients the way they treated patients back in the good old days.
BANDWAGON Everyone who is anyone is buying this
product. Don’t be the only one without it. Don’t be left out!
Example: We’re the BEST deal in town! Don’t be left out! BUY NOW!
TRANSFER/FANTASY Superheroes, white knights,
green giants, super athletes, beautiful people, rich people are featured.
Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.
Example: Men. To meet the woman of your dreams…use fresh mint toothpaste.
HUMOR
People tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.
Example: Is your golf game getting you down? Call action Golf Center!
SENSE APPEAL
Sound or pictures that appeal to the senses are featured.
Example: Enjoy a cool, refreshing glass of party time lemonade today!
STATISTICS
People tend to be impressed with “facts” and statistics even if they have little or no meaning.
Example: 3 out 0f 4 doctors in 7 out of 10 hospitals recommend that 87% of their patients who suffer from the #1 leading ailment read the magazine that offers over 43 million ideas for 16.3% of …
TESTIMONIAL
Important or well-known people testify that they use the product and so should you.
Example: I always recommend that my friends use PAIN AWAY. It’s what I use for tension headaches…Shouldn’t you?
CARDSTACKING
Advertisers give a one sided view of their product, leaving out the bad or negative aspects and concentrating only on the good.
PUBLIC GOOD
Ads claim their product is in he best interest of the consumer, society, or the world; or they associate it with “good” things such as freedom, recycling , saving the rainforests, baby seals, etc.
Example: WE use it, shouldn’t you?
FREE GIFTS
Redeemable coupons for merchandise
Hidden Message: It’s too good a deal to pass up.
GREAT OUTDOORSGREAT OUTDOORS
Scenes of nature.
Hidden Message: If it’s associated with nature, it must be healthy.
GOOD TIMES
People smiling and laughing.
Hidden Message: The product will add fun to your life.
COMPARISON SHOPPINGCOMPARISON SHOPPING
A method of judging the benefits of different products by comparing several factors such as quality, features, warranty, safety, recommendations, and cost.
WARRANTYWARRANTY
A company’s or store’s written agreement to repair a product or refund your money should the product not function properly.
ALWAYS read the warranty/fine print.
UNDERWRITERS UNDERWRITERS LABORATORY LABORATORY
UL Is a product-safety testing and
certification organization. The UL logo is on electrical appliances,
fire extinguishers and other products. The logo indicates the product has
passed strict safety standards.
SNELL AND ANSISNELL AND ANSI
SNELL is a nonprofit foundation
ANSI (American National Standards Institute
Both monitor safety standards for helmets and other protective equipment.
YOUR CONSUMER YOUR CONSUMER RIGHTSRIGHTS
1.1. The right to safety.The right to safety.
2.2. The right to choose.The right to choose.
3.3. The right to be informed.The right to be informed.
4.4. The right to be heard.The right to be heard.
5.5. The right to have problems corrected.The right to have problems corrected.
6.6. The right to consumer education.The right to consumer education.
PHYSICIANS A doctor. Traditionally been the backbone of
American Health Care. PRIMARY CARE PHYSICIAN: A
medical professional who provides the first line of health care.
SPECIALIST: A physician who has received additional training in a particular area of medicine.
12 HEALTH CARE SPECIALISTS
1. Allergist: allergies.
2. Dermatologists:skin problems.
3. Gynecologist: female reproductive system.
4. Internist: internal, non-surgical diseases.
5. Neurologist: nervous system disorders (stroke).
6. Oncologist: cancer
SPECIALISTS cont.
7. Ophthalmologist: eye disease.
8. Orthopedist: skeletal deformities or injuries.
9. Pediatrician: primary care for children.
10. Psychiatrist: mental health.
11. Rheumatologist: pain and stiffness in muscles and joints.
12. Urologist: urinary problems.
CLINICAL PSYCHOLGIST
Treat emotional or behavioral disorders.
HEALTH CARE FACILITY
Any place staffed by health care professionals and equipped for delivery of health services.
OUTPATIENT SURGICAL FACILITY
Place where surgery is performed on patients who are released the same day.
LONG TERM HEALTH CARE FACILITIES
Provide care for patients over an extended period of time.
Persons recovering from serious accidents or crippling diseases.
Relearn basic living skills. Physical therapy. Nursing homes: provide care for medical and
non-medical needs (usually over 65).
ALLIED MEDICAL PROFESSIONALS
1. Dental hygienist: cleaning and polishing teeth.
2. Dietitian: Nutritional counseling; planning and specialized menus.
3. Emergency Medical Technician (EMT): emergency treatment.
4. Laboratory Technician: lab tests, such as urine or blood workup.
MORE ALLIED MEDICAL5. Nurse’s aide:5. Nurse’s aide: making beds,
feeding and bathing patients.6. Occupational Therapist:6. Occupational Therapist: training
persons with disabilities for daily activities and jobs.
7. Optometrist:7. Optometrist: Testing vision for eyes.
8. Pharmacist8. Pharmacist: Dispensing medicines.
9. Athletic Trainer, Certified 9. Athletic Trainer, Certified (ATC):(ATC): Prevention and Primary care and rehabilitation of athletes.
MORE ALLIED HEALTH
10. Physical Therapist: physical rehabilitation after injury, accidents, etc.
11. Radiology technician: X rays, mri, ct scan.
12. Social Worker: counseling people with health problems.
13. Speech Therapist: helping people overcome speech problems.
TRENDS IN HEALTH CARETRENDS IN HEALTH CARE
Birthing Centers Drug Treatment
Centers Continuing care and
assisted living facilities
Hospices Telemedicine
HEALTH INSURANCE
A plan to cover part or most costs of expenses and care associated with medical treatment.
Insured person pays a periodic premium or fee.
Insurance companies usually pay 80%.
MEDICARE
A health insurance program that is available to people who are 65 years of age or older and to people who receive social security disability benefits.
Are also eligible to receive MEDICAID.
MEDICAID
An assistance program of medical aid for people of all ages who are unable to afford medical care.
HEALTH MAINTENANCE ORGANIZATION
HMO’s. Most common type of managed care. A group of physicians of different
specialties who work together to provide medical services to members.
Usually pay a small co-payment.
PREFERRED PROVIDER ORGANIZATION
PPO A type of health insurance in which
medical providers agree to charge less to members of the plan.
The patient can choose to see a physician outside the plan but at a higher cost.
NURSES
Responsibilities vary. Licensed practical nurses: (LPNs); assist
physicians and provide direct care. Registered Nurses: (RNs); take more
responsibilities for patients. Nurse Practitioner: Have advanced
training that enables them to work independently.
WHEN CHOOSING A HEALTH PLAN
Cost.
Special needs.
Eligibility.
GUIDELINES FOR CHOOSING A HEALTH CARE PROVIDER
Ask friends or relatives outside your immediate family for recommendations.
Ask other health care professionals for a referral.
Call your local medical society. Ask a local librarian or consumer
protection agency. Check the American Medical Directory.
MALPRACTICEMALPRACTICE
Failure by a health professional to meet accepted standards.
GOOD PATIENT SKILLS
Aware of one’s own medical history (complete and comprehensive information about immunizations and any health problems to date).
Is prepared when visiting a doctor. Asks questions of the doctor when
necessary. Follows up on a visit as needed.
THREE MINUTE PAUSE
Write down 2 things you learned that is not in your notes!
MEDICINES
Are always prescribed by doctor. Follow doctor’s instructions on taking
medicine. Know why you are taking the medicine. GENERIC brand: A less expensive version of
a medicine that may be substituted for a brand name medication.
BUFFERS: added ingredients to help person tolerate medicine better.
OVER THE COUNTER MEDICINES
Medicines that can be bought without a doctor’s prescription.
Read labels carefully.
Know how the medicine is supposed to be used.
MEDICAL FRAUD
Illegal to make false claims, promising that a medicine or medical treatment can do something that it cannot.
QUACKERY
“QUACKS” A type of medical fraud that plays on
human emotion, weakness, and fear. Used to extract money from people who
want fast cures or relief from pain. Appeal to consumers’ emotions by using
advertising techniques.
COMMON FRAUDENT HEALTH PRODUCTS AND
REMEDIES
Anti-aging.
Anti-balding.
Anti-wrinkling.
Quick weight loss formulas.
Question
How can you evaluate
information on the Internet?
Lesson 15.2: Evaluating Health Clubs, Equipment, Media, and Internet Materials
Answer
Evaluating information on the Internet is difficult to do.
Check the credentials of the site. Cross-check the information with Internet sites
and sources you (or your teachers) know to be reputable.
Lesson 15.2: Evaluating Health Clubs, Equipment, Media, and Internet Materials
COMMUNITY HEALTH
May include an entire city, a state, a nation or the entire world.
HELP FOR CONSUMER PROBLEMS
Licensing Boards: American Medical Association (AMA) licenses physicians and provides peer review when problems arise.
PRIVATE CONSUMER GROUPS
Made up of individual consumer members who join together to support consumer interests.
ADVOCATES: someone who speaks out for another person or a cause.
GOVERNMENT SERVICES
Federal government has established a number of specialized agencies that deal with health related products and services.
Refer to page 65 in your health book for more info!
PUBLIC HEALTH AT THE NATIONAL LEVEL
1. The National Institutes of Health (NIH): conducts medical research of all kinds.
2. The Centers for Disease Control and Prevention (CDC): Conducts research and collect data that help control the spread of disease.
EPIDEMIOLOGY: the scientific study of epidemics or the sudden spread of disease among many people.
NATIONAL LEVEL cont.
3. The Agency for Health Care Policy and Research: Sets policies to improve health care.
4. The Health Resources and Services Administration: Provides health resources for those in need such as AIDS.
5. The Agency for Toxic Substances and Disease Registry: Investigates hazardous materials and their effects on humans.
6. The Substance Abuse and Mental Health Service Administration: Serves people on drugs and with mental/emotional problems.
INTERNATIONAL HEALTH AGENCIES
World Health Organizations Peace Corps, International Red Cross
FAMINE: A widespread shortage of food.
CONSUMER AFFAIRS BUREAUS
Better Business Bureau (BBB): Provides general information on products, services, reliability reports, and background information on local businesses and organizations.
MEDIA ACTION PROGRAMS
Newspapers, Radio stations, and television stations: offer action groups or phone-in services for consumers who need help.
THREE MINUTE PAUSE
1. Reliable health information should be based solely on1. Reliable health information should be based solely onA.A. Scientific research and informationScientific research and informationB.B. OpinionOpinionC.C. TestimonialsTestimonialsD.D. Medical research.Medical research.
2. Ads are often created especially to influence ___________ because 2. Ads are often created especially to influence ___________ because companies know that they spend lots of money on products and companies know that they spend lots of money on products and services.services.A.A. teensteensB.B. elderlyelderlyC.C. infantsinfantsD.D. women.women.
3. One way to avoid being manipulated by advertisers is3. One way to avoid being manipulated by advertisers isA.A. to recognize the purpose of advertising is to influence purchasesto recognize the purpose of advertising is to influence purchasesB.B. to purchase a product no matter how you are influencedto purchase a product no matter how you are influencedC.C. to purchase a product based on popularityto purchase a product based on popularityD.D. to wear a brand because celebrities wear the same brand. to wear a brand because celebrities wear the same brand.
4. Questions to evaluate ads include4. Questions to evaluate ads includeA.A. What is being advertised?What is being advertised?B.B. Why was this particular media selected?Why was this particular media selected?C.C. What does the advertiser want me to believe?What does the advertiser want me to believe?D.D. All the above.All the above.
5. When teens purchase a product, he/she wants to be sexy and attractive, 5. When teens purchase a product, he/she wants to be sexy and attractive, he/she is being influenced byhe/she is being influenced byA.A. progress appealprogress appealB.B. testimonialtestimonialC.C. bandwagonbandwagonD.D. sex appeal.sex appeal.
REFERENCES
GLENCOE HEALTH
