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CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA

1CONSUMER ATTITUDE TOWARDS HYUNDAI-VERNA

I CHAPTER

“An eye for an eye will make the whole world blind.”

- Mahatma Gandhi

M.S.B ARTS AND COMMERCE COLLEGE


INTRODUCTION1.1 General introduction

1.2 Specific introduction

INTRODUCTION



General-Introduction:

Consumer:

The "consumer" is the one who consumes the goods and

services produced. As such, consumers play a vital role in the

economic system of a nation because in the absence of the

effective demand that emanates from them, the economy

virtually collapses. Mahatma Gandhi said a customer is the

most important visitor in our premises. He is not dependent

on us, we are on him. He is not an interruption to our work;

he is the purpose of it.

Typically when business people and economists talk

of consumers they are talking about person as consumer, an


http://en.wikipedia.org/wiki/Business


aggregated commodity item with little individuality other

than that expressed in the buy/not-buy decision. However

there is a trend in marketing to individualize the concept.

Instead of generating broad demographic

profiles and psycho-graphic profiles of market, marketers

have started to engage in personalized marketing, permission

marketing, and mass customization.

There is increasing backlash from the public over use of the

lbel "consumer" rather than "customer", with many finding it

offensive and derogatory.

In economics, consumers are individuals or households that

"consume" goods and services generated within the economy.

Since this includes just about everyone, the term is a political

term as much as an economic term when it is used in

everyday speech. Typically when businesspeople and

economists talk of "consumers" they are talking about

person-as-consumer, an aggregated commodity item with

little individuality other than that expressed in the buy/not

buy decision. However there is a trend in marketing to

individualize the concept. Instead of generating

broad demographic and psychographic profiles of market

segments, marketers are engaging in

personalized, permission marketing, and mass customization.


http://www.wordiq.com/definition/Mass_customization

http://www.wordiq.com/definition/Permission_marketing

http://www.wordiq.com/definition/Market_segment

http://www.wordiq.com/definition/Market_segment

http://www.wordiq.com/definition/Demographic_profile

http://www.wordiq.com/definition/Marketing

http://www.wordiq.com/definition/Economics

http://en.wikipedia.org/wiki/Mass_customization

http://en.wikipedia.org/wiki/Permission_marketing

http://en.wikipedia.org/wiki/Permission_marketing

http://en.wikipedia.org/wiki/Personalized_marketing

http://en.wikipedia.org/wiki/Psychographic

http://en.wikipedia.org/wiki/Demographic_profile

http://en.wikipedia.org/wiki/Demographic_profile

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Individuality

http://en.wikipedia.org/wiki/Commodity


In standard microeconomic theory, a consumer is assumed to

have a budget which can be spent on a range of goods and

services available on the market. Under the assumption of

rationality, the budget allocation is chosen according to

the preference of the consumer, i.e. to maximize his or

her utility function.

In time-series models of consumer behaviour, the consumer

may also invest a proportion of their budget in order to gain a

greater budget in future periods. This investment choice may

include either fixed rate interest or risk-bearing securities.

In the context of mental health, consumer is also a term

applied to describe a person living with mental illness.

Concern over the best interests of consumers has spawned

much activism, as well as incorporation of consumer

education into the school curriculum. One non-profit

publication active in consumer education is Consumer

Reports.

Within many selling companies "consumer" has come to be a

derogatory term which means a "purchaser of products who

is not very intelligent." This is in contrast to the meaning

of customer, which is defined as "an intelligent purchaser

who has power in the purchasing relationship between buyer

and seller."


http://www.wordiq.com/definition/Customer

http://www.wordiq.com/definition/Consumer_Reports

http://www.wordiq.com/definition/Consumer_Reports

http://www.wordiq.com/definition/Consumer_education

http://www.wordiq.com/definition/Consumer_education

http://www.wordiq.com/definition/Activism

http://www.wordiq.com/definition/Interest

http://www.wordiq.com/definition/Utility

http://www.wordiq.com/definition/Preference

http://www.wordiq.com/definition/Market

http://www.wordiq.com/definition/Budget

http://www.wordiq.com/definition/Microeconomic


Consumer Attitude:

Through the application of sociology, psychology and

demographics, marketers can begin to understand why

consumers form attitudes and make decisions to purchase.

Consumer-behaviour studies inform marketers, advertisers and

public agencies how product and service selection is influenced

by personality, perception, values and beliefs. For marketing,

these influences are studied in the context of demographics,

which includes ethnicity, age,marital status, size of family ,

income, education and employment.

Perception:

Perception is how information is collected and categorized.

Perception is affected by the amount of exposure to a

stimulus and by individual interpretation. For example, a

consumer who hears--once--that dairy herds contribute to

greenhouse gas would not take the statement seriously. If the

same consumer encountered that information often and from

many sources, then the consumer's attitude toward dairy

products might change enough to influence how often the

consumer chose yogurt as a breakfast food.



Personality:

Personality is a weak component of consumer behaviour.

Personality means a pattern of behaviour founded on an

individual's outlook and internal traits. In this use, outlook

means point-of-view and traits mean the consumer's usual

manner of responding to the environment. An example of

outlook is the effect of a recessionary economy on consumer

confidence. Examples of traits are introversion or

extroversion, ambition or complacency, aggressiveness or

timidity and compulsiveness or pragmatism. A consumer

whose decision to purchase is influenced by extroversion or

compulsiveness, might choose to be less innovative during an

economic downturn because confidence is lower.

Values:

Values are the consumer's set of standards about conduct

that arise from learned culture. A "terminal value" is a long-

term goal or role model, as when a consumer strives for a

particular lifestyle, such as healthful diet and exercise. An

"instrumental" value is a flexible and negotiable action that is

exercised daily, such as when a consumer makes a decision

to purchase either organic or nonorganic products.



Beliefs:

In consumer behaviour study, "beliefs" are specific beliefs

about products in the marketplace. Consumer belief is a

combination of knowledge, emotions and actual actions to

purchase or not purchase. For example, if a consumer has a

negative or prejudiced set of beliefs about Yugoslavia, then

marketing an automobile manufactured in Yugoslavia would

have to focus on changing those beliefs.

Attitude:

Consumer attitude is a combination of perceptions, values

and beliefs. The consumer must first perceive the product

and then focus values and beliefs onto the product and make

a decision to purchase or not to purchase. Beliefs are more

vulnerable to marketing than values are, because beliefs are

subject to knowledge and emotion. For example, positive

facts can inform a consumer's knowledge about automobile

manufacturing in Yugoslavia. A marketer might decide what

demographic group can best afford a Yugoslavian automobile

and then generate positive emotion by associating the



automobile with music toward which that demographic group

feels positive.

Consumer Behaviour:

Consumer behaviour is the study of when, why, how, and

where people do or do not buy a product. It blends elements

from psychology, sociology,

social anthropology and economics. It attempts to

understand the buyer decision making process, both

individually and in groups. It studies characteristics of

individual consumers such as demographics and behavioural

variables in an attempt to understand people's wants. It also

tries to assess influences on the consumer from groups such

as family, friends, reference groups, and society in general.

Customer behaviour study is based on consumer buying

behavior, with the customer playing the three distinct roles of

user, payer and buyer. Relationship marketing is an

influential asset for customer behaviour analysis as it has a

keen interest in the re-discovery of the true meaning of

marketing through the re-affirmation of the importance of the


http://en.wikipedia.org/wiki/Relationship_marketing

http://en.wikipedia.org/wiki/Consumer

http://en.wikipedia.org/wiki/Demographic

http://en.wikipedia.org/wiki/Economics

http://en.wikipedia.org/wiki/Anthropology

http://en.wikipedia.org/wiki/Social_Anthropology

http://en.wikipedia.org/wiki/Sociology

http://en.wikipedia.org/wiki/Psychology

http://en.wikipedia.org/wiki/Product_(business)


customer or buyer. A greater importance is also placed on

consumer retention, customer relationship management,

personalisation, customisation and one-to-one marketing.

Social functions can be categorized into social choice and

welfare functions.

Each method for vote counting is assumed as social function

but if Arrow’s possibility theorem is used for a social

function, social welfare function is achieved. Some

specifications of the social functions are decisiveness,

neutrality, anonymity, monotonicity, unanimity, homogeneity

and weak and strong Pareto optimality. No social choice

function meets these requirements in an ordinal scale

simultaneously. The most important characteristic of a social

function is identification of the interactive effect of

alternatives and creating a logical relation with the ranks.

Marketing provides services in order to satisfy customers.

Specific- Introduction:

An automobile, motorcar or car is a wheeled motor

vehicle used for transporting passengers, which also carries

its own engine or motor. Most definitions of the term specify

that automobiles are designed to run primarily on roads, to

have seating for one to eight people, to typically have four

wheels, and to be constructed principally for the transport of


http://en.wikipedia.org/wiki/Pareto_optimality


people rather than goods. The term motorcar has also been

used in the context of electrified rail systems to denote a car

which functions as a small locomotive but also provides space

for passengers and baggage.

There are approximately 600 million passenger cars

worldwide (roughly one car per eleven people). Around the

world, there were more than 806 million cars and light trucks

on the road; they burn over a billion cubic meters (260 billion

US gallons) of petrol/gasoline and diesel fuel yearly. The

numbers are increasing rapidly, especially in China and India.

The Automotive industry in India is one of the largest in the

world and one of the fastest growing globally. India

manufactures over 11 million vehicles (including 2 wheeled

and 4 wheeled) and exports more than 1.5 million every year.

India’s passenger car and commercial vehicle manufacturing

industry is the seventh largest in the world, with an annual

production of more than 2.6 million units in 2009.In 2009,

India emerged as Asia's fourth largest exporter of passenger

cars, behind Japan, South Korea, and Thailand.

As of now, India is home to more than 40 million passenger

vehicles and more than 2.6 million cars were sold in India(an

increase of 26%), making the country the second fastest

growing automobile market in the world. According to the



Society of Indian Automobile Manufacturers, annual car sales

are projected to increase up to 5 million vehicles by 2015 and

more than 9 million by 2020.By 2050, the country is expected

to top the world in car volumes with approximately 611

million vehicles on the nation's roads A chunk of India's car

manufacturing industry is based in and around Chennai, also

known as the "Detroit of India" with the India operations of

BMW, Ford, Hyundai and Nissan headquartered in the city.

Chennai accounts for 60 per cent of the country's automotive

exports.

II CHAPTER



“Live as if you were to die tomorrow. Learn as if you were to live forever.”

- Mahatma Gandhi

II CHAPTER



RESEARCH AND DESIGN

2.1 statements of

problems

2.2 objectives of study

2.3 scope of study

2.4 methodologies

2.5 limitations

2.6 chapter scheme

Statement of Problem:



Now day marketing is characterized by capitation in every

field. There are number of products each having separate

substitutes. A manufacture has a Cleary identity what

exactly the consumer needs and what exactly the makes a

product completely satisfy his needs and then educate the

consumer effectively to create a demand for the product.

This is evident from the marketing aimed at generating

customs satisfaction as the key to satisfy organization goals.

Now a day. Hyundai price are moderate comparing to other

cars. Wherever we will develop our marketing strategy we

must improve some economical and performance of that

vehicle because if will help to the lower as well as middle

level customer to create interest to such on buying.

The modern consumer is intelligent enough to express

exactly what his requirements are and national enough to

judge the requirement of his needs. No manufacturer can

think of a company is the sale of goods rather than

production. The customer’s needs have to be carefully

considered by the manufacture if he is in the top of the

market.

This study helps to analyses the factors that influence the

consumer in selection of a two-wheeler while making a



purchase decision. The study also during to light extorts of

satisfaction among the owners of the Hyundai cars.

Objective of Study:

1. To study the awareness about Hyundai Verna among the

people of the city.

2. to access the computation present for the Hyundai Verna

from other cars.

3. To find the factor which influence the selection of Hyundai

Verna Cars?

4. To study the brand position of Hyundai Verna in Indian car

market.

5. To make a suitable suggestion on the basis of study.

6. To access the extent of success in brand positioning of

Hyundai.



Scope of the Study:

Consumer of Hyundai Verna cars is spread throughout India,

also it is exported to many countries, and Davangere city was

selected for the purpose of the study

Davangere is a major commercial city in our state, it is a

district head quarter, and the population of city is around 7

lakh. It is industry well developed city is and famous for

cotton and textile mills it is also well known center for

education is our state with facilities for all areas of

educations. People of various levels of incomes and from all

sorts of cultural background are found in the city

The people of Davangere have been buying and using four

wheelers especially cars far past several years we can see a

considerable number of new cars every month ,so study is

conducted in and around Davangere city.



Methodology :

Methodology is a prime important in any type of study it simply

means the methods producers used to work on the problem.

Primary data :

The primary or the first hand data is collected with the

help of handing out the questionnaires for the survey, the

sample size is of 50 respondent, of this are previous car

owners who own Hyundai Verna and some are new car buyers

the sampling methodology Being adopted is non probabilistic

convenient sampling method

Secondary data:

The major source of secondary or supporting

data is internet, the information on car industry and company

profile of Hyundai and the brand is being collected from the

internet, the other source is the dealer



Limitation:

Although much effort has been put to make a study more

accurate & comprehensive but some limitation cannot be

excluded they are:

1) Through Hyundai Verna has been sold all over the

country, the study is limited to Davangere city only owing to

constraints like time, money etc..

2) During the survey some respondents were hesitant to

disclose the information. Some were not serious & some

gave biased information.

3) Car being luxurious goods so, the interview is taken

only from upper middle class of the society.

4) Due to the shortage of time limit we cannot survey

entire market.



CHAPTER SCHEME

CHAPTER –1

INTRODUCTION

1.1 general introduction

1.2 specific introduction

CHAPTER –2

RESEARECH DESIGN

2.1 statements of the problem and study

2.2 objectives to the study

2.3 scope of the study

2.4 methodologies

2.5 limitations

2.6 chapter scheme

CHAPTER –3



ORGANISATION PROFILE

3.1 company profile

3.2 industry profile

3.3 dealer profile

3.4 product profile

CHAPTER –4

ANALYSIS OF SURVEY FUNDING

CHAPTER –5

MAJOR FINDING OF THE STUDY

SUGGESRION & CONCLUSION

CHAPTER –6

ANNEXURE

QUESTIONNAIRE, BIBLIOGRAPHY



III CHAPTER



“Whenever you are confronted with an opponent. Conquer him with love.”

- Mahatma Gandhi

III RD CHAPTER

ORGANIZATION PROFILE

3.1 COMPANY PROFILE

3.2 INDUSTRY OVERVIEW

3.3 DEALER PROFILE

3.4 PRODUCT OVERVIEW



3.1 COMPANY PROFILE

1. Introduction to Company

2. History of the Company

3. Objectives

4. Awards

5. Leadership

6. Ownership

7. Vision



8. management policy

Introduction to Company:

HYUNDAI:

Hyundai Motor India Limited (HMIL) is a wholly owned

subsidiary of Hyundai Motor Company, South Korea and is the

second largest and the fastest growing car manufacturer in

India. HMIL presently markets 34 variants of passenger cars in

six segments. The Santro in the B segment, Getz Prime, verna

in the B+ segment, the Accent and Verna in the C

segment, the Elantra in the D segment, the Sonata Embera in

the E segment and the Tucson in the SUV segment.

The second largest car maker and the largest car exporter in

the Indian market reported a marginal increase of 11 units in

total sales (domestic and international) in December 2010.

The company sold a total of 47,228 units during this month

as compared to 47,217 units sold in the same month last

year.

In the domestic market, the company sold a total of 26,168

units during December as against 22,252 units sold in the

same month last year, accounting for a sales growth of over



17.60 per cent. The company exported a total of 21,060 units

of its cars during this month as compared to 24,965 units

exported to overseas markets during same period last month.

Segment wise, the A2 segment of cars (Santro Xing, verna,

i20) accounted for 42,397 units during this month. On the

other hand, the A3 segment of cars (Accent and Verna)

registered sales of 4,708 units. The sales of Hyundai Sonata

Transform, which is an A5 segment vehicle, stood at 21 units

during this month.

In the calendar year 2010, the company sold a total of

6,03,819 units of its cars, as compared to 5,59,880 units sold

in the calendar year 2010. Speaking on the occasion, HMIL

Director (Marketing and Sales) Arvind Saxena said, "The year

2010 has been positive for the industry and HMIL. For the first

time since inception, HMIL clocked record cumulative sales of

over 6,00,000 units.

HMIL’s fully integrated state-of-the-art manufacturing plant

boasts some of the most advanced production, quality and

testing capabilities in the country. In continuation of its

investment in providing the Indian customer global

technology, Hyundai has two manufacturing plants in India

located at Sriperumbudur in the Indian state of Tamil Nadu.

Both plants have a combined annual capacity of 600,000


http://en.wikipedia.org/wiki/Tamil_Nadu


units. In the year 2007 Hyundai opened its R&D facility in

Hyderabad Andhra Pradesh, employing now nearly 450

engineers from different parts of the country. Basically the

Hyundai Motors India Engineering (HMIE) gives technical &

engineering support in Vehicle development and CAD & CAE

support to Hyundai's main R&D center in Namyang Korea. In

2010, Hyundai started its design activities at Hyderabad R&D

Center with Styling, Digital Design & Skin CAD Teams

HMIL is investing to expand capacity in line with its positioning

as HMC’s global export hub for compact cars. Apart from

expansion of production capacity, HMIL plans to expand its

dealer network, which will be increased from

Hyundai exports to over 65 countries globally; even as it plans

to continue its thrust in existing export markets, it is gearing

up to step up its foray into new markets. The year just ended

also saw Hyundai Motor India attain other milestones such as

the launch of the Verna and yet another path-breaking record

in its young journey by rolling out the fastest growing car

company.



History of the Company:

Hyundai Motor India Limited was formed in 6 May 1996 by

the Hyundai Motor Company of South Korea. When Hyundai

Motor Company entered the Indian Automobile Market in 1996

the Hyundai brand was almost unknown throughout India.

During the entry of Hyundai in 1996, there were only five

major automobile manufacturers in India,

i.e. MUL, HM, PAL, TELCO and M&M. Daewoo had entered the

Indian automobile market with Cielo just three years back

while Ford, Opel and Honda had entered less than a year

back.

For more than a decade till Hyundai arrived, Maruti Suzuki had

a complete dominance and monopoly over the Passenger Cars

segment because TELCO and M&M were solely Utility and

Commercial Vehicle Manufacturers.

HMIL's first car, the Hyundai Santro was launched in 23

September 1998 and was a runaway success. Within a few

months of its inception HMIL became the second largest

automobile manufacturer and the largest automobile exporter


http://en.wikipedia.org/wiki/Hyundai_Santro

http://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limited

http://en.wikipedia.org/wiki/TATA_Engineering_and_Locomotive_Company

http://en.wikipedia.org/wiki/Monopoly

http://en.wikipedia.org/wiki/Maruti_Suzuki

http://en.wikipedia.org/wiki/Honda_Siel_Cars_India

http://en.wikipedia.org/wiki/Opel_India_Private_Limited

http://en.wikipedia.org/wiki/Ford_India_Private_Limited

http://en.wikipedia.org/wiki/Daewoo_Cielo#1994.E2.80.931997:_Daewoo_Cielo

http://en.wikipedia.org/wiki/Daewoo_Motors

http://en.wikipedia.org/wiki/Mahindra_%26_Mahindra_Limited

http://en.wikipedia.org/wiki/TATA_Engineering_and_Locomotive_Company

http://en.wikipedia.org/wiki/Premier_Automobiles_Limited

http://en.wikipedia.org/wiki/Hindustan_Motors

http://en.wikipedia.org/wiki/Maruti_Udyog_Limited

http://en.wikipedia.org/wiki/Automobile_Industry_in_India

http://en.wikipedia.org/wiki/South_Korea

http://en.wikipedia.org/wiki/Hyundai_Motor_Company


in India. Hyundai Motor India Limited (HMIL) is a wholly owned

subsidiary of Hyundai Motor Company (HMC), South Korea and

is the largest passenger car exporter and the second largest

car manufacturer in India. HMIL presently markets 6 models of

passenger cars across segments.

HMIL’s fully integrated state-of-the-art manufacturing plant

near Chennai boasts of the most advanced production, quality

and testing capabilities in the country. To cater to rising

demand, HMIL commissioned its second plant in February

2008, which produces an additional 300,000 units per annum,

raising HMIL’s total production capacity to 600,000 units per

annum. In continuation with its commitment to providing

Indian customers with cutting-edge global technology, HMIL

has set up a modern multi-million dollar research and

development facility in the cyber city of Hyderabad. It aims to

become a centre of excellence for automobile engineering and

ensure quick turnaround time to changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first

automotive company in India to achieve the export of 10 lakh

cars in just over a decade. HMIL currently exports cars to

more than 110 countries across EU, Africa, Middle East, Latin

America, Asia and Australia. It has been the number one

exporter of passenger car of the country for the sixth year in a

row.



To support its growth and expansion plans, HMIL currently has

a 307 strong dealer network and 627 strong service points

across India, which will see further expansion in 2010.

Objectives:

1) Production of large number of motor vehicles which was

necessary for economic growth.

2) Modernization of the Indian automobile industry.

3) Production of fuel-efficient Vehicles to conserve scare resources.

4) Encourage existing customers to purchase more Vehicles

5) Problems identifications by discussion with various departments

till conclusion is reached.

6) Increasing the quality of the output by continuous checking of

product.

7) Improvement of commitment & co-operation while doing their

work.

8) Working as a team.



Awards:

HMIL receives the 'Niryat Shree’ Gold and Silver Trophies for 2008-09 by the Federation of Indian Export Organisations (FIEO). The Gold Trophy was received in the Engineering and Metallurgical products – Non-MSME category and the Silver Trophy in the Highest Foreign Exchange Earner category.

HMIL received the 'All India Award for Export Excellence 2008-09' by the Engineering Export Promotion Council (EEPC). HMIL was awarded the Gold Trophy – in the Large Enterprise category.

HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M. K. Stalin

Hyundai verna wins 'Small Family Favourite Car Award' by CarWale.com

Hyundai i20 wins the ‘Viewer’s Choice Award’ at the Overdrive CNBC TV 18 Awards 2010.



Hyundai Motor India Ltd wins the award for ‘Customer Service’ at the Apollo Auto India Best Brand Awards 2010.

Hyundai i20 wins the ‘Design of the Year’ award at the NDTV Profit Car & Bike Awards 2010.

Hyundai verna brand ambassador Shahrukh Khan wins the ‘Brand Ambassador of the Year’ award at NDTV Profit Car & Bike Awards 2010.

Santa Fe awarded 'Import SUV of the Year' by CNBC TV18 Overdrive Awards 2011

Santa Fe awarded 'SUV of the Year' by Business Standard Motoring Awards 2011

Santa Fe awarded 'SUV of the Year' by Car India Awards 2011

Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike Awards 2011



Ownership:



Managing Director & CEO

Hyundai Motor India Limited

Mr. Han Woo Park joined Hyundai Motor Company in

Seoul, South Korea, in 1982 in the finance

department and ever since he has been involved

with costing, auditing and the financial operations of

the company.

He joined Hyundai Motor India Limited in 2003 as

the Chief Financial Officer and since then he has

played a pivotal role in HMIL as he was involved in

all aspects of the company in his capacity as a CFO.

Mr. Park has a vast experience and understanding of

Hyundai Motor India Ltd and the Indian culture and

has successfully led his team for the last seven

years. Mr. Park holds a degree in Business

Administration from the University of Dankook in

Seoul, South Korea.

Prior to his becoming the Managing Director of HMIL

he held the position of CFO and Senior Executive

Director. Mr Park lives in Chennai with his wife. He

has two children, a son and a daughter. The son is

studying at University of Texas, Austin and the



daughter is studying at SUNY Buffalo. Mr Park was

born in South Korea on January 29, 1958.

Vision

We announced "Innovation for Customers" as our mid–to long–

term vision with five core strategies: global orientation,

respect for human values, customer satisfaction, technology



innovation, and cultural creation. We desire to create an

automobile culture of putting customer first via developing

human–centered and environment–friendly technological

innovation.

Management Policy

Based on a respect for human dignity, we make efforts to

meet the expectations of all stakeholders including customers

and business partners by building a constructive relationship

amongst management, labor, executives and employees.



Also, we focus on communicating our corporate values both

internally and externally, and gaining confidence from all

stakeholders.

Mid-and Long-term Strategies

We developed five mid–and long–term strategies: global

management, higher brand values, business innovation,

environmental management, and strengthening product

competitiveness. Especially, we selected environmental

management as one of our strategies to meet the needs of our



stakeholders and the society we belong to. We also intend to

promote sustainability development and preservation of the

environment.

3.2 INDUSTRY

OVERVIEW



“We must become the change we want to see.”

- Mahatma Gandhi

Automobile Industry in India:

The automobile industry in India is the eleventh largest in the

world with an annual production of approximately 2 million

units. India is expected to overtake China as the world's

fastest growing car market in terms of the number of units



sold and the automotive industry is one of the fastest growing

manufacturing sectors in India. Because of its large market

(India has a population of 1.1 billion; the second largest in the

world), a low base of car ownership (7 per 1,000 people) and a

surging economy, India has become a huge attraction for car

manufacturers around the world.]

Though several major foreign automakers, like Ford, GM and

Honda, have their manufacturing bases in India, Indian

automobile market is dominated by domestic companies.

Maruti Suzuki is the largest passenger vehicle company, Tata

Motors is the largest commercial vehicle company while Hero

Honda is the largest motorcycle company in India. Other

major Indian automobile manufacturers include Mahindra &

Mahindra, Ashok Leyland and Bajaj Auto.

The automotive industry directly and indirectly employs 13

million individuals in India. The industry is valued at about US$

35 billion contributing about 3.1% of India's GDP (nominal).

India's cost-competitive auto components industry is the

second largest in the world. In addition, India's motorcycle

market is also the second largest in the world with annual

sales of about 5 million units.

HISTORY:



While automobiles were introduced to India in the late 1890's,

the manufacturing industry only took off after independence

in 1947. The protectionist economic policy of the government

gave rise in the 1950’s to the Hindustan Motors Ambassador,

based on a 1950’s Morris Oxford, and, is still ubiquitous in the

roads and highways of India. Hindustan Motors and a few

smaller manufacturers such as Premier Automobiles, Tata

Motors, Bajaj Auto, Ashok and Standard Motors held an

oligopoly until India's initial economic opening in the 1980's.

The maverick Indian politician Sanjay Gandhi championed the

need for a "people's car"; the project was realized after his

death with the launch of a state-owned firm Maruti Udyog

which quickly gained over 50% market share. The Maruti 800

became popular because of its low price, high fuel efficiency,

reliability and modern features relative to its competition at

the time. Tata Motors exported buses and trucks to niche

markets in the developing world.

The liberalization of 1991 opened the flood gates of

competition and growth which have continued up to today.

The high growth in the Indian economy has resulted in all

major international car manufacturers entering the Indian

market. General Motors, Ford, Toyota, Honda, Hyundai and

others set up manufacturing plants. Rolls Royce, Bentley and

Maybach are examples of the few high end automobile



manufacturers which entered India in the recent years. The

Tata Nano is at the lower end of the price range costing

approx US$ 2,500 and BugattiVeyron at the other with a price

tag of over US$ 2 million.

India’s love affair with the automobile is famously embodied in

the 1920’s Rolls Royce collections of the erstwhile maharajas.

The growing middle class aspires for the automobile for its

convenience and as a status symbol. Upper middle class and

wealthy car owners employ full- time chauffeurs to navigate

the aggressive and seemingly lawless traffic patterns of most

cities. The construction of expressways such as the Mumbai-

Pune expressway has opened up new touring opportunities.

The expected launch of a Formula One circuit in New Delhi is

expected to spark public enthusiasm for a motor sporting

industry.

Automobile Industry

In India there are 100 people per vehicle, while this

figure is 82 in China. It is expected that Indian

automobile industry will achieve mass motorization

status by 2014.



Industry Overview

Since the first car rolled out on the streets of Mumbai

(then Bombay) in 1898, the Automobile Industry of India

has come a long way. During its early stages the auto

industry was overlooked by the then Government and

the policies were also not favorable. The liberalization

policy and various tax reliefs by the Govt. of India in

recent years has made remarkable impacts on Indian

Automobile Industry. Indian auto industry, which is

currently growing at the pace of around 18 % per

annum, has become a hot destination for global auto

players like Volvo, General Motors and Ford.

A well developed transportation system plays a key role

in the development of an economy, and India is no

exception to it. With the growth of transportation system

the Automotive Industry of India is also growing at rapid

speed, occupying an important place on the 'canvas' of

Indian economy.

Today Indian automotive industry is fully capable of

producing various kinds of vehicles and can be divided



into 03 broad categories: Cars, two-wheelers and heavy

vehicles.

3.1 DEALER PROFILE



“It is health that is real wealth and not pieces of

gold and silver.”

- Mahatma Gandhi

ABOUT TRIDENT HYUNDAI:

Trident Hyundai is a private Motors showroom . Which is a

authorised by Hyundai Moter India Limited(HMIL). The



Trident hyundai giving service since more than a decades in

automobile industry.

It is ideally located on Davangere-Harihar

highway(P.B.road), the dealership boosts of a spacious

showroom. The well lit showroom displays, test drives and

professional and well trained sales staff are always eager to

serve and delight the customers.

The service personnel are highly trained with up to

date knowledge owing to the group’s policy of implementing

continuous learning programs. All time emergency road

service attached to the service department is always on call

and is a confidence booster to the customer.

The spare parts center is in an area , it is well stocked

and has a wide range of accessories to suit the varying needs

of the customers.

The dealership with its professional management looks

forward to their growth by focusing on customer center and

value added offers.

ACTIVITIES:



1. Sales of Hyundai motor cars.

2. Service/ Repair of all range of Hyundai cars.

3. Sales of Hyundai cars spare parts.

VARIOUS FACILITIES AVAILABLE

AT TRIDENT HYUNDAI

MOTORS LTD:

Good infrastructures, qualified and trained man power,

state- of- art diagnostic equipment were the key elements in

making Trident Hyundai Motors a successful operating ASO.

DEPARTMENTAL STUDY:

SALES DEPARTMENT:



It is an important part of Trident Hyundai, Davangere.

It mainly comprises of sale of passenger cars namely Santro,

verna, Accent, verna,Getz. The sales manager who is in

charge of sales and delivery of vehicles heads it. There are

sales executives appointed under him for a fixed territory.

The sales executives are responsible for receiving enquires

and working upon them. These sales executives are spread

out around throughout center Karnataka.

SALES PROCESS:

Reception of customer:

Creating a good initial impression and helping the customer

to relax and feel comfortable.

Discovery of requirement of customer:



Establishing the customer’s vehicle and lifestyle, needs and

beginning to develop the relationship.

Assessment:

Determining the trade in value of the customers vehicle if

they are seeking to part exchange it for a new vehicle.

Delivery:

Thoroughly preparing for and executing a vehicle delivery

program conveying that each customer fully understands all

operations of their vehicles and the services they will receive

through the dealership.

Follow up:

Keeping in contact of the customer throughout the ownership

existing.

SPARES DEPARTMENT:

Spares department involves sales of spare parts,

accessories, fitments related to cars. Separate accounts are

maintained for the department. Spares are sent by the

company where as other accessories are bought from the



local market like seat covers, oils, lubricants with the

customer’s requirements and the current trend.

Spares are a department which needs continuous up

gradation of stock levels, in order to do this, ABC technique is

used. Orders for the spares is placed twice or thrice a month

according to the requirement. Stock statements are

computerized.

Hyundai Motors provides a special facility to the

dealers for dispatch of spares, as soon as the dealer gets

order for spares, which are urgent, and not available at the

showroom, these orders are directly referred to the company

through e-mail, telephone, etc. These items are delivered

within 24 to 48 hours.

ACCOUNTS DEPARTMENT:

Accounts department looks after the financial aspects

of the company. The accounts department at Trident Hyundai

is fully computerized. The computer operator’s work is



invoicing, billing and updating of records, customer database

etc.

All the information is maintained in computers. Even

information about the company is updated regularly through

e-dos network system. There are two persons who work

under account in charge.

The company maintains the account, which is closed at

the end of the calendar year but the accounts at Trident

Hyundai is closed quarterly. In order to ascertain the

financial conditions of the dealer, the company does this,

called business management.



3.4 PRODUCT OVERVIEW

“If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have

it at the beginning.”

- Mahatma Gandhi

Verna:



Hyundai Verna is a mid-size sedan that is based on the

concept of 'large on the inside and compact outside'. Verna

has a contemporary automotive design. It has a relatively

short bonnet, which gives it a cab-forward stance, and a

stubby, notchback-style boot.

Verna's interiors have a dual tone color theme that has a dark

tan top portion and a light, fawn colored bottom half to give

the inside of the Verna an airy, spacious feel. Hyundai Verna

has a nearly equal sized front and rear door which makes

access to the rear seat easier.

Hyundai Verna comes in petrol and diesel options. The diesel

option has a new 1.5-litre, 16-valve CRDi engine that delivers

a 110 PS of peak power at 4,000 rpm and a maximum torque

of 24 kgm from as low as about 1,900 rpm. The petrol option

has 1.6-litre engine that the VTVT (Variable Timing Valve

Train) technology. It generates a peak power of 103.2 ps at

5,000 rpm and a maximum torque of 14.9 kgm at 3,000 rpm.



The top-end petrol engine variant of Verna comes with

features such as 2-DIN music system, alloy wheels, automatic

climate control, leather wrapped steering wheel and gear

knob, rear wheel disc brakes and ABS.

INDIA'S BEST PERFORMANCE

LUXURY SEDAN.

FEATURES:

Hyundai one of leading automotive giant has finally launched

it’s all new “Hyundai Verna Transform” in India. As we

know The Verna is already an award-winning and successful

model in India. It won many awards for its elegant styling,

performance and comfort.

But now the recently launched Verna Transform continues

the same Endeavour and elegance of the previous model but

with a bit of enlightened experience. Verna Transform is

trendy and stylish with bold and muscular exterior lines. In

addition, the new Verna Transform has some winning



attributes including outstanding performance, impressive fuel

efficiency, time-tested quality, and high degree of reliability.

The Verna Transform is available in a range of attractive

colours including Crystal White, Stone Black, Sleek Silver,

Blushing Red, Deep Ocean Blue, Champagne Gold.

Highlights:1. European Design

2. Segment’s first Diesel Automatic

3. Redesigned Dash

4. More elegant Interiors

5. Slightly Increased Space

Pros:1. Powerful Diesel Engine

2. The 2 DIN music Player



3. The superior ride quality

Performance:The Hyundai Verna Transform commits to deliver unmatched

power and outstanding performance with its refined and

powerful engine technologies. Equipped with a choice of both

petrol and diesel engine, it is available in two petrol variants

and three diesel variants.

The two petrol variants VTVT and SX VTVT are driven by a

powerful 1.6-litre engine associated with variable timing valve

train technology (VTVT). This high-performance engine churns

out 110 bhp and helps save fuel at low rpm and becomes

highly responsive at high rpm. The VTVT technology is

designed to improve fuel efficiency of the car and provide

optimized performance over a variety of driving conditions.

The petrol engine puts out 103.2PS @ 5500rpm and 146 Nm

of torque that peaks at 3000rpm and finds way into the Verna

Transform 1.6 VTVT and 1.6 SX VTVT. The diesel unit makes

110PS @ 4000rpm and 236Nm between 1900 and 2750rpm

and is available in three variants – 1.5 CRDi VGT, 1.5 SX CRDi

VGT & 1.5 SX VGT (AT). While both petrol variants and the first

two mentioned diesel variants are mated to a 5-speed manual

gearbox, the 1.5 SX VGT (AT) is coupled to a 4-speed auto’box

.



INTERIOR AND EXTERIOR, STYLING AND COMFORT:

The actual modifications and changes in the Verna

Transform are very well noticed in the build and

styling. The new car retains the old contemporary

European looks but surpasses the former with

significant design revisions, luxurious interiors, and

improved exterior features.

The electrically adjustable ORVM with LED side repeaters add

class and convenience to the interiors of the new Verna

Transform. The new sedan spells improved definitions of

elegance, luxury, and functionality. In the interior, the Verna

Transform gets 2-DIN audio system with remote control. The



new instrument cluster with silver surround dials and blue LED

illumination makes it easier to read important information.

Adding ride comfort to the driver and passengers is the new

fully automatic temperature control featured in the Verna

Transform. Hyundai has always focused on safety and security

aspects of their car. The Verna Transform is also equipped

with safety features such as height adjustable seat belts, anti

lock brakes (ABS) and EBD. The Hyundai Verna Transform

comes with collapsible steering column, central locking

system, child proof rear door locks, front fog lamps, and clutch

lock system. It also comes with keyless entry and anti-lock

brakes.

Statistics:Fuel Economy: [9.5 km/lt (City), 13 km/lt (Highway)] – 1.5

liter Petrol, [12 km/lt (City), 15 km/lt (Highway)]

Engines: #1.5L In-line 4, 109 bhp, Diesel

#1.6L In-line 4, 110 bhp, Petrol



IV TH CHAPTER



“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph; a

beginning, a struggle and a victory. “

- Mahatma Gandhi

IV TH CHAPTER

SURVEY ANALYSIS AND

INTERPRETATION



CONSUMER SURVEY ANALYSIS

Survey Analysis:

To know the reaction & attitude towards Hyundai Verna a

survey was undertaken. The sample size of the respondents

selected is 25. A structured questionnaire has been, used to

collect the response of the respondents regarding Hyundai

Verna. Interviews were also conducted with the respondents

& observation method was also used to have a better idea of

the attitudes of the respondents. This survey revealed the

following aspects.



Table –1: Showing Gender Group Of The

Respondents

Gende

r

No of

respondent

Percenta

ge

Male 20 80%

Female 5 20%

Total 25 100

Source: Field Survey



MALE80%

FEMALE20%

PERCENTAGE

Most of the respondent were male, 20 respondents out of 25

i.e., 80% of overall survey.

Table –2: Showing Age Group Of The Respondents

Age (in years) No. of responden

ts

Percentage

15-20 3 12

20-25 5 20

25-30 7 28

30 & Above 10 40



Total 25 100


12%

20%

28%

40%

AGE GROUP

15-20 20-25 25-30 30& Above

Most of the respondent age group is above 30 years, 10 out of

25 i.e., 40% of overall survey.

Table-3 Showing The Qualification Of Respondents

Qualification No. of respondent

s

Percentage

Above S.S.L.C 8 32

Graduate 9 36

Post graduation 5 20

Others (Like Diploma, ITI etc) 3 12

Total 25 100%




Above S.S.L.C

GRADUATE POST GRADUA-

TION

OTHER(DIPLOMA,ITI,et

c)

NUM-BEROF RE-SPONDENT

8 9 5 3

PER-CENT-AGE

32 36 20 12

2.512.522.532.5

QUALIFICATION OF THE RE-SPONDENTS

Most of the respondent were graduated, 09 respondents out

of 25 i.e., 36% of overall survey.

Table-4 Showing The Occupation Of The Respondent

OCCUPATIO

N

NO OF

RESPONDENTS

PERCENTAG

E

Employee 7 28%

Business 10 40%

Student 3 12%

Houswife 5 20%



Total 25 100%


EmployeeBusiness

StudentHouse wife

0

5

10

15

20

25

30

35

40

Percentage

Percentage

Most of the respondent were business men,10 out of 25 i.e.,

40% of overall survey

Table-5 Showing The Income Of The Respondent

Income Group No Of

Respondents

Percenta

ge

Rs. 5000-10000 3 12%

Rs. 11000-20000 4 16%



Rs. 21000-30000 6 24%

Rs. 31000 and

above

12 48%

Total 25 100%


Rs 5000-10000 Rs 11000-20000

Rs 21000-30000

Rs 30000 and above

05

101520253035404550

12 1624

48

percentage

Most Income is above 30K of the respondent, 12 respondents

out of 25 i.e., 48% of overall survey.

Table-6 Showing The Usage Of Hyundai Verna Of

The Respondent

Usage No Of

Respondents

Percenta

ge

Below 1 Year 15 60%

1-2 Years 5 20%



2-4 Years 3 12%

Above 4

Years

2 8%

Total 25 100%


Below 1 year

1-2 year

2-3year

Above 4 years

0 10 20 30 40 50 60

Percentage

Percentage

Axis Title

Axis Title

Most of the respondent were using Hyundai verna from past

one year, 15 out of 25 i.e., 60% of overall survey

Table 7: Factors Influencing Buying Behaviour Of The Hyundai Verna Owners

Factors

Respondent’s factors

Percentage

Price 5 20%

Quality 6 24%



Mileage 8 32%

Brand 6 24%

Total 25 100%


20%

24%

32%

24%

Factors

Price Quality Mileage Brand

Most of the respondent were influenced mileage factor, 8

respondents out of 25 i.e.,32% of overall survey

Table-8 Classification Of Respondents On The Basis Of Source Of Information

Source respondents

Percentage

Friends 5 20%

Family members 7 28%



Advertisement 9 36%

Other like Agent, promoters, etc.

4 16%

Total 25 100%


0.5 1 1.5 2 2.5 3 3.5 4 4.5

5

7

9

4

sourcepercentage

Most of the respondent were updated about Hyundai verna

through advertising source , 9 out of 25 i.e., 36% of overall

survey

Table-9 Parameter Influencing Satisfaction Of Respondents Owning Hyundai Verna

PARA Hig

hly

Sati

sfi

ed

Sati

sfi

ed

Neu

tral

Dis

sati

sfi

ed

Hig

hly

D

issati

sfi

ed

Tota

l



METERS

No of Res

% No of Res

% No of Res

% No of Resp

% No of Resp

% No of Resp

%

Looks

3 12%

10

40%

10

40%

2 8%

0 0%

25 100%

Price

2 8%

8 32%

12

48%

3 12%

0 0 25 100%

Power

1 4%

7 28%

14

56%

3 12%

0 0 25 100%

Luxury

3 12%

5 20%

12

48%

5 20%

0 0 25 100%

Safety

1 4%

9 36%

13

52%

2 8%

0 0 25 100%

Mileage

1 4%

7 28%

14

56%

3 12%

0 0 25 100%




look

s

price

power

luxu

ry

safe

ty

mile

age

0

10

20

30

40

50

60

PARAMETER INFLUENCING SATISFACTION OF RESPONDENTS

highly satisfiedsatisfiedneutraldisssatisfiedhighly disssatisfied



Most of the respondent were satisfied and neutral towards

LOOKS of the Hyundai Verna car, 10 satisfied respondent

out of 25 i.e., 40%. of overall survey, 10 neutral respondents

out of 25 i.e., 40% of over all survey

Most of the respondent were neutral towards PRICE of the

Hyundai Verna car,12 neutral respondents out of 25 i.e., 48%

of overall survey

Most of the respondent were neutral towards POWER of the


of overall survey

Most of the respondent were neutral towards LUXURY of the


of overall survey

Most of the respondent were neutral towards SAFETY of the


of overall survey

Most of the respondent were neutral towards MILEAGE of the


of overall survey



V th CHAPTER

“An error can never become true however many

times you repeat it. The truth can never be wrong,

even if no one hears it. “

- Mahatma Gandhi



V th CHAPTER

FINDING,

SUGGESTIONS

RECOMMENDATIONS

AND

CONCLUSION



Findings Of The Consumer Survey:

Following is a summary of major findings of the survey:

1. Majority of respondents are male

2. The Awareness level about the new Hyundai Verna car is

outstanding in the Davangere cities.

3. Majority of the respondent’s age group is 30 and above

years.

4. Majority of the respondents are graduates.

5. Majority of the respondent’s occupation is business

6. Majority of respondents are using the Hyundai Verna

from

below one year

7. Mileage marks the factors, which influenced to purchasing

behaviour of Hyundai Verna car.

8. Major income group is Rs. 30,000 and above per month.

9. Most of the respondents are come to know about Hyundai

Verna

car through advertisement. The major source of

awareness has been the television advertisement with

followed by news paper and friends and relatives at

respectively.

10. According to the respondents the most important

parameter while



purchasing a car is mileage, followed by price then

comes maintenance. Safety is ranked, looks and brand

name according to the respondents.

11. The opinion about price was found “reasonable” by the

majority of respondents.

12. Most of the respondents are satisfied with the

performance of Hyundai verna

13. Most of the respondents are satisfied with the

availability of spare parts of Hyundai verna.

14. Most of the respondents feel the cost of car is reasonable.

15. Most of the respondents are satisfied with the after

sales service of dealer.



Suggestions

A number of suggestions have been forwarded by the

Respondents for consideration and implementation by

Hyundai Motors for the smooth marketing of its prestigious

product Verna. Prominent suggestions have been pointed out

here which are as under:

1. Adoption of new technology for improving the fuel efficiency

of Verna, from the existing level.

2. Due to defective painting of newly released vehicles, the life

of the paint has come down to the greatest extent. This takes place

at the time of water service, and this defect should be rectified.

3. After sales services provided by dealer are bit satisfactory as

expressed by several users. Hence the company has to advice the

dealers to provide better service to its customers.

4. As spare parts manufactured and distributed by other than

Hyundai Motors are not of desired quality, the company itself has

to manufacture and distribute all the spare parts for its Three

Wheelers through its own retail outlets/dealers.



5. Prompt supply of spare parts to the dealers when new

vehicles are introduced in the market.

6. Opening of authorized service centers in different parts of the

major city by the company is also suggested.

Recommendations:

Target segment: The target segments are the Business men

professors, doctors, and people working in the banks as well as the

insurance sector and small businessmen. These are the segments

that the dealer should concentrate for promoting the Hyundai

Verna car.

The target segment can also be defined based on the age

group of 35 and above years, as these are the people who have

shown keen interest in buying the car.

The income group of 10000-20000 p.m and 20000-30000 p.m

are the most likely people who would buy the car, so the dealer

should try to tap these segments of people.

As the awareness level about the Hyundai verna is well and it

is basically due to the television advertisement. One thing that is

quite noticeable is that television is the best source of awareness,

this is due to the fact that most of the people watch television.



It is advisable to the dealer to conduct a customer’s meet for

Hyundai verna; the customers of the target segment should be

contacted and invited for the meet.

Have a sales promotion campaign like the MONSOON

DHAMAKA/ BONANZA where customers are asked to fill in their

names and address and drop it in a box. The lucky customers will

get free accessories if they purchase the Verna car. This could be

arranged during the customer’s meet.

As the target segment is the business men, doctors,

professors and people working in banks and insurance sector, they

can have a demo car in the showroom premises and have people

drop in their cards and conduct lucky dip contests for the

participants.

The news paper advertisements that are given by the dealer

are not that attractive, so they have to design a more eye catchy

advertisement which not only highlights the features of the

Hyundai Verna but it also highlights the fact that it has been

awarded the “car of the year”.

As Trident Hyundai have very good infrastructure and

servicing facilities, so Trident Hyundai should make the most of it

and should highlight it in their print advertisements.



As Trident Hyundai showroom is very much visible from the

high way, so to cash upon this advantage, they should place a

bigger board or a Hoarding of the Hyundai Verna in the strategic

location in the show room.

Conclusion:

The study helped me gaining valuable insights in accessing

the market opportunity for enhancing the sale of the Hyundai

verna car. This project has been a knowledge gaining

experience for me. This study has also helped me in

understanding the automobile industry.

Hyundai Motors is one among the automobile giants in

India. It has its presence in 4 wheeler segments and has

earned popularity from the users of these vehicles. The

present project work is a study of it’s 4 wheeler Verna a

luxury vehicle applauded by most of the users as best in that

segment.



Though, Verna and Hyundai Motors have made name in

the market yet they suffer from certain limitations as pointed

out by the respondents. Again, respondents have given

certain suggestions to improve the performance and utility of

the vehicle. Therefore, it becomes necessary on the part of

Hyundai Motors to take in to consideration the suggested

measures to bring improvement in the performance of Verna.

Besides, there is a need on the part of dealer to provide

qualitative after sales service at reasonable cost, so, as to

enjoy customer loyalty and enhanced sales and profitability.

By interacting with the respondents, I have been able to

understand that understanding customers is an art and it

takes a very strong brand image for a company to retain itself

in the market. The results of the survey proved to be both

disappointing and encouraging. The respondents are well

aware of the Hyundai Verna car which is a good sign. The

Television advertisement is the major source of awareness,

the dealer must increase his advertisement and promotional

activities to create awareness among customers. The

respondents were not very positive about buying a Hyundai

Verna car, which was quite discouraging and a negative sign

for the company. Though there are many competitors in the

market for this car, the company has an advantage. But I

believe that Hyundai Verna has what it takes to become a



name to reckon with in the market and I offer my best wishes

for the same and hope that my work becomes useful for the

company.

CONSUMER QUESTIONNARIEDear Respondent

I am NAVEEN.M.S student of M.S.B. Arts and Commerce College Davangere, is conducting the survey, as a project of my tittles “Consumer attitude towards Hyundai Verna in Davangere City”. With special reference Trident Hyundai, Davangere.

So I request you to share your opinions towards Hyundai Verna by filling up these Questionnaires.

This is sincerely meant for academic purpose. The information which is provided by you will be kept strictly confidential & used only for academic purpose.



Your co-operation will be highly appreciated.

Thanking you yours faithfully,

(NAVEEN.M.S)

1. Name : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

2. Address : _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

3. Sex : Male [ ] Female

[ ]

4. Age group : a) 15-20 [ ] b) 20-

25 [ ]

c) 25-30 [ ] d) 30 & above

[ ]



5. Qualification : a) SSLC [ ] b) Graduate

[ ]

c) PG [ ] d) any

other ___

6. Occupation : a) Employee [ ] b)

Business [ ]

c) Student [ ] d) Housewife [ ]

7. Income Group : a) Rs.5000-10000 [ ] b)

Rs.11000-20000[ ]

c) Rs.21000-30000[ ] d)

Rs.31000&above [ ]

8. Do you own Hyundai Verna?

Yes [ ] No [ ]

9. If no, give reason.

a) Costly [ ] b) Not interested [ ] c) luxury

[ ]

d) if any other reason please

specify…………………………………

10. Since how long you are using the Hyundai verna ?

a) Below 1year [ ] b) 1-2 years [

]

c) 2-4 years [ ] d) above 4 years

[ ]



11. What factors do you consider while purchasing the

Hyundai Verna?

a) Price [ ] b) Quality [ ]

c) Mileage [ ] d) Brand [ ]

12. How did you know about the Hyundai Verna?

a) Friends [ ] b) Family Members [ ]

c) Advertisement [ ] d) If any other please

specify ………

13. Please rate (Tick √) the following parameters in evaluating the new Hyundai Verna car

14. Are you aware of the new Hyundai Verna car?


Parameters

Hig

hly

S

ati

sfied

Sati

sfied

Neu

tral

Dis

sati

sfied

Hig

hly

Dis

sati

sfied

a. Looks

b. Price

c. Power

d. Luxury

e. Safety

f. Mileage


a. Yes

b. No

15. Your suggestion, if any :

……………………………………………………………………………

……………………………………………………………………………

…………………………………………………………………….

.......

Thank You for your kind co-operation.

RESPONDENT ‘S SIGNATURE

--------------------------------


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