Connected Thinking
SCE Y. PIKE - @spike75, @pluscitizen
WEBVISIONS - #WVPDXPORTLAND 2013
Kill Human-Centered-User-Centric-Design-Thinking.
How old is our design process?
How old is our design process?
Human Centered Design Process first taught by Rolfe Faste at Stanford
1983 Today
30 years old
Perfect for hard goods
Speed of CultureTM
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
5-10 years
Speed of CultureTM
Human Centered Design Process
2000 Social Network Adoption
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
Current Design Methods
Discover Define Design Prototype Test
Think Bigger, Broader.
T E C H N O L O G Y I N D U S T R Y
U S E R
Connected Thinking
T E C H N O L O G Y I N D U S T R Y
U S E R
The Three Forces
Technology
User
Industry
Napster’s Impact on Digital.
“Electronic Hezbollah”
Two vs OneCloud
Digital
Free
Immediate
Reproduce
Status Quo
Technology
User
Industry
The Connected ExperienceCloud
Digital
Freemium to Premium
Immediate
Advertising
iTunes, Amazon, Google
Spotify, Rdio, Pandora
Easy
Technology
User
Industry
Connected Awareness
Connected Awareness
Connected Awareness
Why Connected Thinking is better than
Why Connected Thinking is better than Human-Centered-User-Centric-Design-Thinking alone.
Apple Practiced Connected Thinking
It’s not about luck.
iPhone2007
Human Centered Design Process
2000
Facebook2004
Twitter2006
Obama Campaign 2008
Arab Spring2010
TODAY
Internet AdoptionPC Adoption
19901980
What is it thatTechnology wants?
What is it thatTechnology wants?
To evolve with us.
To succeed at that it needs:
To succeed at that it needs:
Our Attention
To succeed at that it needs:
+
Our Attention Our Data
To succeed at that it needs:
+ +
Our Attention Our Data Fast Access to Us
Current Tech Battles
?
Current Tech Battles
VS
Phones Cars
Current Tech Battles
Automotive Stats
Autonomous Vehicles
and the winner is...
and the winner is...
VS
Chicken Mammoth
Winner
What is it thatIndustry wants?
What is it thatIndustry wants?
To evolve with us.
Who is this man?
Nikolai Kondratiev
Industry Cycles (K-Waves)
How do you preparefor the next K-Wave?
Access Not Ownership
Internet of You
TweetPee by Huggies
QR Code covered Pajamas
by Smart PJ
Phygital
BEFORE AFTER
Your Digital Footprint
Your Physical Environment
YOU YOU
Who are the “users”of products today?
Today’s Users
Human User
Tech User
Industry User
= Data
Product
= Product
= User
Connected Users
Human User
Tech User
Product
Industry User
Product
How we do it at Citizen.
Discover Define Design Prototype Test
Discover Define Model Communicate Sell
Discover Define Design Prototype Test
HUMAN
INDUSTRY
TECH
EvolveHuman-Centered-User-Centric-Design-Thinking.
Where will you take this?
Where will you take this?
Sce Pike
Chief Experience Officer @ Citizen, Inc.
twitter: @spike75, @pluscitizen
pluscitizen.com
Thank You.