COMPLETE GUIDE FOR WORDPRESS
DEVELOPERS TO SELLING
PLUGINS/THEMES
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Vo Minh ManWebsite: minhman.com
Facebook: fb.com/vo.minh.man
Email: [email protected]
Work: www.izwebz.com
Free screencast tutorial about
html, css, jquery, php, mysql,
wordpress….
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You can code.
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You can design.
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You can make
WordPress Theme
in 24 hours.
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You can make
WordPress Plugin
in a week.
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You just like a
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GOD
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BUT
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Nobody want to buy
your themes / plugins
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Step by step to selling
your theme/plugin
P/S: personal selling; Not on marketplace. 12
Don't start until
you have an idea
Rule #01
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ideas come from?
Friends Customers Bad ideas Dreamlands
Some time…
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BUT Some time…
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YOU KNOW WHAT I MEAN
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Don't code until
you validate your idea
Rule #02
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How to validate?
Using Method
4 Wife + 1 Husband
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What problem is it solving?
Who will use it?
When do we use it?
Why are they use it?
How to use it easily?
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Using Method
Friends + Customers
How to validate?
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Ask your friends, customers 5-10 questions
about your idea.
Are they like your idea?
Will they use it?
Are they have any idea to complement it?
……
Good FailWarning
75% 50% 25%
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Let’s in a week
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Your plugin/theme is
READY 50%
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Create a Landing Page
Intro your plugin Demo your theme
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surprise / curious / stimulate
Tell them how your theme/plugin will help them save time and money.
Show them what benefits your theme/plugin provides in their workflow.
Make your viewers
Get their email aka Subscribe26
How can we?
Using science in web design
- Branding
- Hierarchy
- Structure
- Call to Action
Google with Keyword “Izwebz Giới thiệu Z Layout”27
People love video
People like image
People hate text
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Do you love your product like this?
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And like this?
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Or this F**k shit ?
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Just buy a video
35$ on videohive.net
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Your plugin/theme is
READY in BETA
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Close customers & FriendsBefore launch 2-3 weeks
• Ask them to join BETA.
• Get their feedback.
• Improve your design or plugin functions.
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Send email to SubscriberBefore launch 1-2 weeks
• Remind them about your new theme/plugin.
• Send to them full screenshot, video demo,….
• Give feedback and get big discount.
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Connect with BloggersBefore launch 1 week
• Send your BETA to some bloggers and get their
feedback.
• If you are lucky guy, they will review your
plugin/theme on their blog.
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Connect to social communitiesWrite an intro post and show them
• how your theme/plugin will help them save time and
money.
• what benefits your theme/plugin provides in their
workflow.
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Your plugin/theme is
READY 100%
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Launch
Send email to your customers remind them your
plugin/theme ready.
The Longer You Wait.
The Less Chance You Will Succeed.
Enjoy
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Nobody Perfect
• Collect your customer feedbacks.
• Improve your theme plugin.
• Fix
• Upgrade S.A.P
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After Selling
• Reply to support requests S.A.P
• Giving no answers is better than giving incorrect answers.
• Direct connect and help them install, config,…
• Try to learn more about the customers (hobbies, age, job,
family,…)
• Have a FAQ page.
• Have a private Facebook communities.
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Nobody Perfect
• Always connect with customers (Email, call, promo
code,….)
• Collect your customer feedbacks.
• Improve your theme plugin.
• Fix
• Upgrade S.A.P
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Thank you!
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