PIMSAT

GROUP MEMBERS

► Muhammad Aftab Ahmad

► Syed Mudasir Hussain

► Abir Hussain

► Muhammad Zeeshan Raza

INTRODUCTIONType : Soft drink

Manufacturer : The Coca-Cola Company

Country of origin: United States

Introduced : 1886

Color : Caramel

Flavor: Cola Cherry, Cola Vanilla, Cola Green Tea ,

Cola Lemon, Cola Lime, Cola Orange ,

Competitors: Pepsi RC Cola Cola Turka

Zam Zam Cola Mecca-Cola Parsi Cola

Qibla Cola Evoca Cola Afri Cola

Coca-Cola Own View in

Pakistan The Coca-Cola Company began operating in

Pakistan in 1953.

Coke, Fantail and Sprite are the brands with

whom Coca-Cola is operating in Pakistan.

The Coca-Cola System in Pakistan serves 70,000

customers/retail outlets.

The Coca-Cola System in Pakistan employs

1,800people working constantly for the company.

The Coca-Cola Company in Pakistan has

invested over $130 million (U.S)

The Coca-Cola owns 10 plants all around

in Pakistan.

► Karachi. ► Lahore. ► Gujrawala

► Rawalpindi ► Peshawar ► Hyderabad

► Faisalabad ► Sialkot ► Sahiwal

► Multan

(cont…)

The Mission of increasing market share and

maintaining good relations with our

customers all over the world

We will be the best marketers in the world

Brand Coca Cola is the core of our business

To Inspire Moments of Optimism...through

our brands and our actions.

Mission of Coca-Cola

Vision of coca cola to achieve sustainable

growth

People: Being a great place to work where

people are inspired to be the best they can be.

Portfolio: Bringing to the world a portfolio of

beverage brands that anticipate and satisfy

peoples desires and needs.

Profit: Maximizing return to shareowners

Partners: Nurturing a winning network of

partners and building mutual loyalty

Vision of Coca-Cola

SYED MUDASIR HUSSAIN

All CCBPL (Coca-Cola Beverages Pakistan Limited )

plants setup their own goal to achieve

the objective

The company goal is “To increase sales

volume and gain market leadership in

Lahore.”

Goals of Coca-Cola

Chairman Board of Governors

Vice Chairman

Executive Vice Presidents

Vice Presidents Production

Marketing Finance Manager

Assistant MKT

Manager

Supervisor

Salesmen

Hierarchy Chart of Departments

Marketing Environment

Micro Environment

The actors close to the company

that affects its ability to serve its

customers- the company, suppliers,

marketing intermediaries, customer

markets, competitors and publics

are called macro environment.

Marketing Environment

Macro Environment

The large societal forces that affect

the microenvironment-

demographic, economic,

technological and political is called

macro environment.

Market Description Market Share:

36% Coca-Cola, Pepsi 54%, Others 10%

MARKET POSITION World wide on global level

Coca-Cola is the most popular brand and market

leader and carry 60% of market share.

Coca –cola is the market follower but still in Avery

strong and stable position holding 36% of the

local market share with growing and increasing

market share every year.

ABIR HUSSAIN

Market Description Market Growth:

Here we will be focusing on the different

flavors of the Coke only.

1. Coke Classic: It was introduced in the 1886

by a pharmacist & was sold at a small scale.

2. Vanilla Coke: Smooth taste of vanillas was

added to Coke to give a refreshing feeling.

Since, it was Vanilla coke’s debut in 2002.

SWOT AnalysisStrength:

Coca-Cola’s strength is that they are market

leaders who successfully launched.

Coca-Cola’s organizational structure is of

International standards, hence it has clear cut

policies, procedures rules and regulations

Coca-Cola bottle shape is so unique and stylish

than even if the name is rubbed off people will

still easily identify that its Coca-Cola bottle.

SWOT AnalysisWeakness:

Limitation of resources: This is the biggest

weakness of Coke.

Coke is not available in small towns and in rural

areas, reason being that the distribution

channel of Coke is not large

Employees in Pakistan even (GM) is not allowed

to take decisions to change even smallest of

things like (Instruction on bottle) on their own

SWOT Analysis

Opportunities:

In Pakistan there is vast opportunity for Coke to

capture 70% market share .i.e. 54% of Pepsi and

10% of others.

Increasing distributing channels and infrastructure

to ensure availability in small towns and areas

Line extension like Fanta, Coke, and Sprite in

different flavors. Launch a new product it can do it

successfully

SWOT Analysis

Threat:

Major Threat: Pepsi and its products as it is market

leader so time to pose a serious threat to Coke.

Potential Threat: New Entrants: New entrants like

Maka-Cola, Pak –Cola that can exploit anti Jewish and

anti war sentiments,

Nestle Products: Like juices, Milo cold coffee ,drinks,

etc as well as Shezan products e.g. squashes, tetra

pack juices

M. ZEESHAN RAZA

Innovation & ActionProgram

They look forward for expanding & growing in

different markets & making a variety in their

product line.

Coca Cola in Pakistan is doing market

penetration through the selling its products to

the business buyer, who are huge

multinational organizations like McDonalds,

Subway, Dunk in Donuts

Globalization Impact The bottom line for the students

surveyed was they liked the taste.

Peer pressure did not seem to

have a significant influence on the

decision of what soda to drink.

Students also felt strongly about

they decision to drink Coke

Versus Pepsi.

There really does appear to be a

cola war.

Core Value of Coca-Cola

There are 27 different varieties of coke made by Coca-

Cola

First bottle of Coke was sold 120 years ago on May 8,

1886 in Atlanta, Georgia.

In July 1985, Coke was the first soft drink to be enjoyed

in outer space on the space shuttle Challenger

A special space can was developed

Some of the other brands under the Coca-Cola Company are:

Sprite Barq’s Root beer Dasani Dr. Pepper Fresca Hi-C

Minute Maid

Currently In Pakistan there are only TWO flavor of

coke available, company can extend their portfolio by

introducing new flavors.

According to the survey, Conducted by the

international firm Pakistani people like less sweet

cola drink. So for this coca-cola company should

think about bringing a new product For example: new

diet flavors, in the market to fulfill the local need.

Recommendation

THANK YOU