Download - Client Story: Lockheed Martin

© Glassdoor, Inc. 2016 #GDCHAT

Client Story featuring Lockheed Martin!


Webinar Tips for Attendees!You can connect to audio using your !computer’s microphone and speakers. !

Or, you may select “Use Telephone” !after joining the Webinar.!

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Featured Speakers!

Charlotte Jones!Leader in Talent Attraction and Employee

Engagement at Lockheedmartin!linkedin.com/in/charlottejones !

Justin Olin!Enterprise Account Executive!

at Glassdoor!linkedin.com/in/justinolin!


agenda!Glassdoor Journey!

!Talent Attraction Initiatives !

!Talent Engagement Initiatives!

!Q&A!


Glassdoor Journey!


Fear/Anxiety!•  “Did you see what someone said about us?” !

•  “Did you know that user generated content is allowed about us?” !

•  “Is this allowed and what are the rules?” !

3 Reasons Bad Reviews Are Good for Business!


Observation !•  Watching reviews from the sidelines !

•  Talking with Glassdoor rep !

•  Benchmarking !

•  Thinking about assigning the task of monitoring !your page on a regular basis !

The Business Case for Employer Branding!


Engagement!•  Starting to respond to reviews !

•  Bringing specific business units into the fold !to show them impact of employer branding !

•  Making strategic decisions based on !feedback from Glassdoor !

Responding to Glassdoor Reviews:! What, Why and How!


Evangelizing !•  Asking employees for feedback and participation !

•  Having executives address ratings in !all-hands meetings !

•  Making reviews part of onboarding and !recruitment process!

Enterprise Employee Engagement Playbook!


Talent Attraction Initiatives!


Employer Value Proposition !•  Analyze Glassdoor data

to develop and manage EVP messaging and recruitment marketing campaign!

•  Use Why Work for Us to communicate EVP!


Job Branding!•  Deep understanding on job trends

•  Favorable and unfavorable!

•  Glassdoor analytics inform strategy

•  Analytics for critical talent segment!

•  Job description messaging!


Intern Conversion!•  Ran employee engagement !

campaign with interns!

•  Asked candidate and !employee experience with !interns to improve intern conversion rate


Offer and Decline Analysis!•  Compare open-ended comments from Glassdoor explaining

why a candidate may have declined our offer!

•  Compare/correlate against !our own internal candidate !survey responses regarding !declining offers:!


Strategy and Results !•  Implemented SmashFly — understand candidate path is not linear!

•  Tracking both direct and influenced hires !

•  Two feeds to Glassdoor!•  Job Posts to profile !

•  Strategic, sponsored roles !

•  2016 direct and influenced hires !doubled since 2015!


Talent Engagement Initiatives!


Internal Employee Engagement Survey!Validate overall satisfaction !

comparison and trend comparison: !

Careers! Culture ! Compensation!

Leadership ! Work/life!


Talent Engagement Strategies !

Identify where LM ratings trends tend to be more !favorable or unfavorable in order to take targeted action

Pinpoint reasons for attrition !

Reduce turnover in business area location sites !

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Company Updates: Showcasing Innovation!

Download - Client Story: Lockheed Martin

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