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City WokAmplified Affiliates:
Kimberly BakKristen BakJuan JuyRichard Vereker
Current City Wok Keyword
StrategyBased on 9 pages on the website
City Wok Home Page
“Home Page”Description <meta name =“description” content= “Always fresh and
made to order Chinese Food. Friendly, clean, and accommodating. Online ordering, catering and more!”>
Keywords Asian dining delivery: chinese restaurant: order chinese online
Title Tag Fresh, Made to Order Chinese Food - Take Out Delivery | City Wok
H1 Tags No H1 tags
URL http://citywok.com/
City Wok Menu
“On The Menu”Description <meta name =“description” content= “We create each
dish, made to order, in our exciting, contemporary exhibition kitchens, and get ready to experience flavors that rock!”>
Keywords Chinese food: beef chinese: shrimp dinner: city wok menu
Title Tag Fresh, health-consciously prepared gourmet Chinese cuisine City Wok
H1 Tags “On The Menu”
URL http://citywok.com/On-the-Menu
City Wok Online Order
“Online Order”Description <meta name =“description” content= “Order Chinese Food
online from City Wok Restaurant, Chinese Delivery in San Diego, Studio City, Palm Desert and Orange County CA.”>
Keywords Online order: chinese food: Palm Desert chinese
Title Tag City Wok Restaurant - Studio City, Palm Desert, Orange - Order Chinese Food Delivery Online
H1 Tags “Order Online”
URL http://citywok.com/Order-Online
City Wok Catering
“Catering”Description <meta name =“description” content= “City Wok has been
successfully providing catering for office meetings, birthday parties, rehearsal dinners, anniversaries, graduations, fundraisers & more.">
Keywords Chinese catering: City Wok catering: food catering
Title Tag Full Service Catering for home or office
H1 Tags “Catering”
URL http://citywok.com/Cater
City Wok Locations
“Locations”Description <meta name =“description” content= “Locations in San
Diego, Palm Desert, Studio City, Washington Dulles International Airport, Denver International Airport and Santo Domingo.”>
Keywords None
Title Tag Chinese Food Palm Desert, Studio City City Wok
H1 Tags “Locations”
URL http://citywok.com/Locations
City Wok Company
“Company”Description <meta name =“description” content= “The dream was a
contemporary yet casual restaurant offering authentic, upscale Asian cuisine. City Wok has been recognized as personifying the future of fast casual dining.”>
Keywords None
Title Tag Asian Cuisine - Fresh flavors made to order or takeout | City Wok
H1 Tags “Company”
URL http://citywok.com/Company
City Wok Employment
“Employment”Description <meta name =“description” content= "We're always
looking for motivated, energetic team members to give our guests a great dining experience.">
Keywords City wok employment: jobs city wok: restaurant jobs
Title Tag Join The City Wok Team
H1 Tags “Join The Team”
URL http://citywok.com/Join-the-Team
City Wok News
“News”Description <meta name =“description” content= “Restaurant
Hospitality, a leading foodservice, hospitality trade publication, has named City Wok restaurants one of its Concepts of Tomorrow.”>
Keywords None
Title Tag In the News
H1 Tags “City Wok in the News”
URL http://citywok.com/News
City Wok Contact Us
“Contact Us”Description <meta name =“description” content= “Order chinese
online, contact City Wok & enjoy healthy chinese food”>
Keywords None
Title Tag Contact Us
H1 Tags “Contact City Wok”
URL http://citywok.com/Contact
Current SEO Keyword Rankings
Local Directories Presence on: (Yelp, Yellow Pages, Foursquare)
• Yelp:
o Studio City: 173 reviews, 3.5 stars
o Palm Desert: 85 reviews, 2.5 stars
o Denver Airport: 17 reviews, 2.5 stars
o Virginia Airport: 15 reviews, 3.5 stars
• Foursquare:
o Studio City: 1,082 visitors, 2,520 check-ins, 7.1 rating, 45 tips (Mostly positive reviews)
o Palm Desert: 269 visitors, 407 check-ins, 9 tips (Positive reviews)
o Virginia Airport: 241 visitors, 306 check-ins, 10 tips (Positive reviews)
o Denver Airport: 303 visitors, 349 check-ins, 5.9 rating, 17 tips (Mixed reviews)
• Yellow Pages:
o Studio City: 4.5 stars, 6 reviews (Positive reviews)
o Palm Desert: 2.5 stars, 3 reviews (Mixed reviews)
o Denver Airport: Not listed
o Virginia Airport: Not listed
Local Search for Studio City Area
● Ranked 3rd in Studio City for chinese food
Local Search for Palm Desert
● Ranked 1st in Palm Desert area for chinese food
Key Points of Current Keyword Strategy
• Several pages are missing keywords
• Current pages that have keywords are using 3 keywords per page
• San Diego location (which is closed) is still being used in the meta description
• Two airport locations are not represented with keywords
• Using many general keywords
Competitor’s Keyword Strategy
Panda Express• Panda Express Home Page:
o Meta name description: "Asian-inspired cuisine in a fast casual environment. Search menu items and nutrition facts, find a location near you, learn about careers and more.”
o Keywords: None• None of the pages have keywords, but all have meta
descriptions
P.F. Chang’s• P.F. Changs Home Page:
o Meta tag description: For 20 years, P.F. Chang’s has been serving bold, flavorful Asian-inspired dishes in an upscale, casual setting. Each dish is prepared to order using only fresh ingredients of the highest quality. P.F. Chang's is committed to providing you with an exceptional dining experience you’ll crave again and again.”
P.F. Chang’so Keywords for Home Page:
PF Changs, restaurant, chinese food, Asian, trendy dining, foodie, wine, craft beer, cocktail mixology, fresh juices, new discovery wines,trendy import beer and premium spirits
P.F. Chang’s
• Keywords for Locations, Our Bar & Careers: None
• Keywords for Menu, Reservation, Online Ordering, Gift Cards, Warrior Rewards, Chefs Corner & My Account: pf changs, chinese food, restaurant, lettuce wrap, happy hour, gluten free, prix fixe menu, dinner for two, china bistro, value, great
Pick Up StixPick Up Stix Home Page Meta tag description: None
o No keywords on entire Pick Up Stix websiteo No description meta tags on About Us, Contact
Us, Careers, Menu, Home page, Locations, Dragon Club page, and Location Finder page.
Key Points of Competitors• City Wok’s three competitors are not using effective
keyword strategies
• Panda Express and Pick Up Stix websites do not contain keywords
• P.F. Chang’s is using only general keywords, not utilizing location based keywords and using the same keywords for numerous pages
Keyword StrategyResearch
General Keywords
• Chinese food
• Chinese restaurant
• Catering
• Chinese cuisine
Category Keywords
• Authentic
• Gourmet
• Chicken
• Shrimp
• Beef
Local Keywords
• Palm Desert
• Studio City
• Denver Airport
• Virginia Airport
California Targeted Keyword Results
New Keyword Strategy Based On:
• Analyzing competitors’ keywords
• Adding more location based words
• Using both short tail and long tail words
• Eliminating general keywords
• Utilizing 3 to 5 keywords per page
New KeywordStrategy
New Keyword StrategyHomepage chinese food restaurant
palm desertchinese food restaurant denver airport
chinese food restaurant studio city
authentic chinese food
On the Menu chinese food palm desert
chinese chicken chinese shrimp chinese beef chinese food studio city
Online Order online chinese ordering palm desert
online chinese ordering studio city
order online palm desert chinese studio city chinese
Catering chinese take out delivery studio city
chinese take out delivery palm desert
catering chinese food catering gourmet catering
Locations city wok studio city city wok in denver city wok airport city wok palm desert city wok virginia
Company asian cuisine asian cuisine restaurant palm desert
asian cuisine restaurant studio city
about city wok
Employment restaurant careers los angeles county
restaurant jobs riverside county
restaurant jobs palm desert
restaurant jobs studio city
restaurants that are hiring
News best restaurants in los angeles county
best restaurants in riverside county
best chinese food in los angeles county
best chinese food in riverside county
Contact Us chinese in studio city chinese in palm desert contact city wok
Homepage http://citywok.com/ chinese food restaurant palm desert, chinese food restaurant denver airport, chinese food restaurant studio city
authentic chinese food
Menu http://citywok.com/On-the-Menu chinese food studio city, chinese food palm desert
chinese chicken, chinese shrimp, chinese beef
Catering http://citywok.com/Cater online chinese ordering palm desert, online chinese ordering studio city
order online, palm desert chinese, studio city chinese
Company http://citywok.com/Company asian cuisine restaurant studio city, asian cuisine restaurant palm desert
about city wok, asian cuisine,
Locations http://citywok.com/Locations city wok studio city, city wok in denver city wok airport, city wok palm desert, city wok virginia
Online Order http://citywok.com/Order-Online online chinese ordering palm desert, chinese take out delivery palm desert
order online, palm desert chinese, studio city chinese
News http://citywok.com/News best restaurants in los angeles county, best restaurants in riverside county
best chinese food in los angeles county, best chinese food in riverside county
Employment http://citywok.com/Join-the-Team restaurant careers los angeles county, restaurant jobs riverside county
restaurant jobs palm desert, restaurant jobs studio city, restaurants that are hiring
Contact http://citywok.com/Contact chinese in studio city, chinese in palm desert contact city wok
Site Map
Benefits of New Keyword Strategy• Added twice as many keywords
• The location, company, news, and contact pages will now have keywords
• Using only local keywords to target local audience
• Specific searches creates higher conversion rates
Thank you!