Download - Cindy Mulyadi's Portfolio 3

Table of Contents

Curriculum Vitae 4

Project 1Fashion Enterprise - VALKYRIE 6

Project 2Private Label Management - STATIC 30

Project 3Store Layout - TONYMOLY 36

Project 4Fashion Show - “Fashion Night Out” 46

Project 5 Trend Analysis - “Grace Anatomy” 48

Project 6Visual Presentation - “Breakfast at Tiffany’s” 56

Project 7Fashion Phenomena - “Fashion Comparison Book” 58

Project 8Business Portfolio - “Magazine Spread Layout” 62

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Cindy MulyadiI recently graduated from LaSalle College Jakarta majoring in Fashion Business. I have a passion for fashion particularly in the field of trend researching, fashion editorials and journalism. Experienced in handling ambitious deadlines, organized, conversationalist, responsible, and a good team-player.

Personal Details

Birthday: 10 February 1996Address: Perum. Citra Garden 2 Block K2 No. 19 Cengkareng 11830Telp: 087-888-069-111

EducationHistory

LaSalle College Jakarta (Jakarta) [2013 - 2014]Deyi Secondary School (Singapore) [2009 - 2012]Dian Kasih International School (Jakarta) [2005 - 2008]Sekolah Vianney (Jakarta) [1998 - 2004]

Microsoft Office (Word, PowerPoint, Excel)Adobe Photoshop CS6Adobe InDesign CS6Fluent in written and spoken EnglishFluent in basic written and spoken Chinese

Personal Skills

Excellent time management skillsIntegrityHighly motivatedExcellent leadership skillsHardworkingHighly Sociable/ CommunicativeResponsiblePunctualCommittedAmbitious

Character &Personality

Watching Movies

Reading Socializing Listening to Good Music

Hobbies &Interests

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Intern Yongki KomaladiInterned as a sales associate and administrative personnel for the local footwear brand Yongki Komaladi.

Dresser and Stylist Ichwan ThohaWorked as a dresser and stylist for the esteemed fashion designer, Ichwan Thoha, for many of his fashion shows.

WorkExperience

Fashion Bloom & Beautiphoria Project Manager LaSalle College Jakarta In charge of overseeing LaSalle College Jakarta’s annual fashion talk show event themed “ELECTRIBAL” and received a letter of recommendation from the school.

Choir PresidentDeyi Secondary School President of the school choir for two consecutive years, which is preceded by the title of “Student Conductor” for one year.

Student Council Head of OperationsDeyi Secondary School Head of the Student Council Operations committee. Job includes planning, and overseeing all school-related activities and events, as well as writing up proposals.

AcademicExperience

Best Enterprise Group LaSalle College Jakarta Awarded with “Best Enterprise Group” for final business project in LaSalle College Jakarta. Teamed up with Cindy S. Tamboto and Ghea Nazara in the creation of the womenswear brand “VALKYRIE”.

Direct School Admission Victoria Junior College Offered a place at one of the top tertiary institutions in Singapore, Victoria Junior College (VJC) that is known for housing the 9th best youth & children choirs in the world.

“Top 10%” list Deyi Secondary School Among the Top 10% scorers of the entire batch of Secondary Four students.

“GOLD” awards 3rd Singapore Performer’s Festival & Chamber Music Competition Awarded with “GOLD” for the two piano pieces performed in Yong Siew Toh Conservatory of Music, Singapore.

Awards &Achievements

[2014]

[2013]

[2013]

[2010 - 2012]

[2010 - 2012]

[2014]

[2012]

[2012]

[2010]

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VALKYRIE is a retail startup business founded by Ghea Nazara, Cindy S. Tamboto and myself. It is conceived from the idea of creating a contemporary line of fashion-forward and edgy styles for women between the ages of 20 to 34. Collections boast the brand’s signature style of a clean silhouette and the interplay between the different fabric textures.

The project aims to incorporate all the knowledge acquired throughout the two-year Diploma program. We are tasked to come up with a complete business package including: business plan, technical pack, packaging, business card, booth, and many more. We were given ten weeks to complete this project and the result is proven to be of outstanding quality as we are awarded with “Best Enterprise Group 2014”.

Fashion Enterprise Project“VALKYRIE”

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“Best Enterprise Group 2014”

The Booth

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Final Box Set

Box Interior

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Sample Report Content

Sample Report Content

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“EQUILIBRIUM”Spring/Summer 2015

EQUILIBRIUM, like the name suggests, is a state of balance, be it emotional or mental. We envision women to be comfortable in their

own skin, to let some skin peek through our sheer play of fabrics, and leave the rest to the imagination with our solid fabrics. The warm

neutral colors are perfect for the Indonesian skin tone.

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Moodboard

Collection Technical Drawing

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STATIC is a brand concept developed by Dewi Kristiani, Jessica Jennifer, and myself in 2014. It is a futuristic, and edgy street-style line of clothing for the younger female market between the ages of 20 to 30. The word “STATIC” represents our idea of the powerful spark of beauty and self-confidence within each woman that is simply waiting to be explored and expressed to its fullest potential.

This course aims to prepare us for our Fashion Enterprise Project. We completed this project within thirteen weeks which include: business plan, technical pack, packaging, look book, catalogue, four samples of clothing, and two samples of accessories.

Private Label Management“STATIC”

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Final Report

Technical Pack

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My final store layout project is based on the South-Korean cosmetics brand, TONYMOLY. The brand aims to reassure their customers that they can achieve that same beautiful skin they once had through products that are carefully researched, produced, and sincerely delivered to cater to the various skin issues. TONYMOLY is chasing the concept of ‘Joyful Beauty’ that is clearly translated into their products especially in terms of their packaging.

The designed store layout is for units 183 and 184 on the first floor of Taman Anggrek Mall, with dimensions of 8 by 10 meters. Soft, pastel colors of mint, pink, and baby blue are incorporated into the store layout. The wooden elements add a comforting and natural touch to the store that will balance out the playful colors.

Store Layout“TonyMoly”

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Final Book Cover

Content

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Floor Plan

Private

Semi Private

Public

Zoning

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Front Entrance Elevation

Wood Parquette(Flooring)

Carpette(Flooring)

Wood(Furniture)

Painted Wood(Furniture)



Material & Decoration

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Back Elevation

Cashier Area Elevation

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Left Side Elevation

Right Side Elevation

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Front Entrance

Vanity Area

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Store View from Front Entrance

Cashier Area

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Left Side View

Right Side View

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Private Spa Room

Storage Room

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In the past, I have worked as dresser/stylist for local fashion designer, Ichwan Thoha, on various fashion shows, the most notable one being the “Fashion Night Out” that took place in EXODUS, Kuningan City.

The show boasts Thoha’s Spring/Summer 2013 collection that features his signature bow ties along with swimming trunks, dress jackets, and many more.

Fashion Show“Fashion Night Out”

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In this project, we are tasked to interpret our assigned theme or famous person into a fashion spread. Together with two other members, we put together many different looks of the style icon, Grace Jones.

Grace Jones is a Jamaican singer, songwriter, model, record producer, and actress. Jones’ distinctive androgynous appearance, square-cut, angular padded clothing, manner, and significant height influenced the cross-dressing movement of the 80s. Based on our research, the established concept of this project is to portray neo-tribal edginess using pieces from our very own wardrobe in our editorial shoot.

Trend Analysis"Grace Anatomy”

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Feature Cover Spread Perspective

One Spread Magazine Perspective

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Breakfast at Tiffany’s is a 1961 American romantic comedy film starring Audrey Hepburn and George Peppard. Hepburn’s portrayal of Holly Golightly as the naïve, eccentric café society girl is generally considered to be the actress’ most memorable and identifiable role. The opening scene in which Hepburn is seen standing outside the shop looking into the windows of Tiffany & Co. on Fifth Avenue in New York City is perceived to be the most iconic scene from the movie. Taking that scene, me and four other team members have come up with a window display right outside our campus. The display takes the perspective of being inside the Tiffany & Co. store, looking out into the streets of New York City.

Visual Presentation“Breakfast at Tiffany’s”

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This book aims to compare and evaluate past styles with modern clothing. Since fashion is being recycled from time to time, styles from the past might become popular again in modern times. Each similarities and differences are analyzed because they have the potential to be interpreted differently in the present according to the norms of the time. This project is completed within a time span of two weeks.

Fashion Phenomena“Fashion Comparison Book”

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Book Cover

Sample Content

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Sample Content

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Sample Content

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A layout of a magazine spread should portray the content of the article. In editorial design, we are challenged to create beautifully laid and structured reading layout by incorporating legible typography. In this assignment, I have created a self-written editorial piece for Harper’s Bazaar Indonesia, covering one of Indonesia’s most esteemed fashion designers, Sebastian Gunawan, on his Spring/Summer 2014 fashion show themed “ModMuse”.

Business Portfolio“Magazine Spread Layout”

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First Spread Magazine Perspective

Second Spread Magazine Perspective

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MOD MUSE“Inspired by two phenomenal ladies of the 50s,

Grace Kelly and Greta Garbo, the house of Sebastian Gunawan presents 118 gowns in his

Spring/Summer 2014 collection.”

By Cindy MulyadiPhotographs By Michelle Othman

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H A R P E R ’ S B A Z A A R | September 2013

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Backstage“Final Check”

Prominent fashion designer Sebastian Gunawan has embraced 2014 with a collection that he calls ModMuse. A prolific

designer renowned for glamorous gowns and dresses, Anwar Sebastian Gunawan, or simply Seba, as his friends would call him, works hand-in-hand with his wife Cristina Panarese in designing and producing 118 of the latest looks, which are predominant with the colors of gold and silver - the trendiest color of 2014. Presenting 118 gowns and cocktail dresses, including three wedding gowns by Sebastian Sposa, the overall looks are completed with special headpieces designed by Rinaldi A. Yunardi. ModMuse derives from “modern” and “muse”, which the couple translates into something that is “up-to-date”. For the collection, the modern women with great fashion sense inspired Sebastian and Panarese. When asked to describe the idea behind the marvellous collection of dresses, the couple answered “ModMuse identifies women of today who possess character and good sense; women who are concerned with expressing their beauty; those who know what they want and are original.” Materials such as damask, organza, shiny lurex thread, velvet, lace and brocade, presented in a series of colors ranging from beige, orange, turquoise, blue, to sparkling silver, bronze, and gold adorned the gowns that were showcased on Tuesday, 3 September 2013, at Ballroom Mulia Hotel Senayan.

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H A R P E R ’ S B A Z A A R | September 2013

Sebastian, born 2 July 1967, is an Indonesian high-fashion designer that has been recognized as an ‘Asian Couturier Extraordinaire’ by the Asian Couture Federation. Before returning to his home country to establish his own fashion house, he studied fashion design in the Susan Budihardjo Institute of Design in Jakarta in 1985, after which he then deepened his expertise in the chosen field at the Fashion Institute of Design and Merchandising, Los Angeles, USA, where he graduated and obtained the Certificate of Fashion Design. From an early age, he realized his talent in designing through his sketches that he started when he was still in high school. This talent of his is clearly proven when his fashion sketches received recognition in Milan in 1991 when he graduated in Fashion Illustration at the Istituto Artistico Dell’Abbigliamento Marangoni.Milan became his second home. “I started my professional career as a designer there,” said the former designer for Milan’s Egon Von Furstenberg boutique. It was also

Milan that introduced Seba to Cristina Panarese that is both his creative and life partner. “Cristina was my schoolmate,” said Seba. “And we have always held different viewpoint about fashion.” Together, they have created a wonderful little family and is

blessed with a daughter. Seba tends to create elegant gowns while Cristina, who used to work for Radisa For Titolo By Basile in Milan, is fond of the naughty, and sometimes avant-garde, street look. The two different perspectives work well for the both of them. “It made us realise how much

we needed each other.” The couple married in 1992 and has since then made Jakarta their home.

Sebastian & Panarese

ModMuseFinale Walk

Models Backstage

“ModMuse identifies women of today who possess character and

good sense.”

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Download - Cindy Mulyadi's Portfolio 3

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