Content Management Systems
Which one is right for you?
So what is a CMS?
And why is it relevant to me?
According to BusinessDictionary.com…
• Content Management System (CMS) – A software application used to upload, edit, and manage
content displayed on a website. A content management system can perform a variety of different tasks for a website including regulating when content is displayed, how many times the content is shown to a specific user, and managing how the content connects or interacts with other elements of the website. This software also enables less technical individuals to manage content on a website easily without having an extensive coding background.
Puts you in the driver seat…
of your website
So what are the benefits of a CMS?
And how would it benefit my business?
No Coding Knowledge
Gives you the ability to add
and edit content
without prior knowledge of
coding!
WYSIWYG
RICH Media
Easy Access to SEO info
Why Invest in a CMS?
Quick Recap:
– Saves you time– Easily update your website without
having to be a developer or know html– Dynamic and real – time content– Rich media– Search Engine Optimization
Schipul’s Motto
“Ease of use changes behavior”
Over 1200+ CMS options
• Today we will be focusing on just 2:
1.WordPress: Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
2.Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
Open Source Options
• What is open source?– Open – source: A main principle and practice
of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. – Wikipedia
• WordPress and Tendenci are both open source
How does Open Source affect me?
• Open source allows you to host your website elsewhere
• It also leaves the chance for outside development:– Plugins– Add ons– 3rd party editing
• *Overall more flexibility
WordPress
• Used for websites with basic content updates like posts, pages and basic categorization; easily integrated
WordPress: Easy Install
• GoDaddy’s One Click Install
http://www.ehow.com/how_4791402_install-wordpress-godaddy-hosting-account.html
WordPress: Blog and Website
• Use WordPress to power your website and blog without having to setup two different websites
www.stetsonassociates.com www.stetsonassociates.com/blog
WordPress: Templates
• Thousands of template options out there, for example:– Themeforest – www.themeforest.net– Woothemes – www.woothemes.com
WordPress: Plugins
• Extended functionality and access to over 18,000 plug-ins
WordPress: Plugins Example
WordPress: Example
Stores Rotator
Shopping CartBlog
WordPress: Things to consider…
• Limited customization to plug-ins
• Installing plug-ins will require a developer at some point
• Permission levels are limited
• Open-source is free, if you have the skill set
Tendenci
• Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
• Originally designed for Nonprofits
Tendenci: SAAS
• The goal of Software as a Service is to lower cost
• Software that brings in more revenue for organizations
• Hosted on the cloud (Amazon)
Tendenci: Out-of-the-Box
• Core Modules
Tendenci: Calendar Events
www.schipul.com/events
Tendenci: Job Board
www.prsahouston.org/jobs
Tendenci: Photo Albums
www.culintro.com/photos
Tendenci: Stories
www.discoverygreen.com
Tendenci: Business Directory
www.houstontech.org/directories
Tendenci: Articles/Press Releases
www.milleroutdoortheatre.com/news
Tendenci: Membership Management
www.thinkla.org/membership/types
Tendenci: Newsletter Integration
• Campaign Monitor
www.campaignmonitor.com
Tendenci: Video Gallery
www.thinkla.org/videos
Tendenci: Plugins
• Flexible framework allows for custom plug-ins at a competitive cost– Ex. Staff– Ex. Architecture– Ex. Projects
Tendenci: Staff Plugin
www.schipul.com/staff
Tendenci: Things to Think About
• Limited flexibility in hosting options during development
• Higher security• Smaller community of developers• Working with the actual developers of the
software• Custom plugins
available
Let’s talk Budgets
• Budgets vary• Dependent on CMS• Dependent on complexity of your website• Ex. Schipul’s price range
Questions to Ask Yourself
1. What do I want my website to do? It’s all about the functionality and complexity of your website
2. Where do you want your website hosted?
3. What is your timeline?
4. Who will be updating my website(s) and how many will need access?
5. What is your budget?
