China’s Outbound China’s Outbound

Tourism MarketTourism Market

China’s Outbound China’s Outbound

Tourism MarketTourism Market

China Outbound Tourism DChina Outbound Tourism Developmentevelopment

China Outbound Tourism DChina Outbound Tourism Developmentevelopment

2.83.0

3.3 4.15.2

6.3 6.4 6.4 6.9 7.2 7.47.8

8.8 8.7

11.012.1

13.9

16.1

17.119.02

0

2

4

6

8

10

12

14

16

18

20

90 91 92 93 94 95 96 97 98 99 0 1 2 3 4 5 6 7 8 9

China Domestic Tourism Developing CuChina Domestic Tourism Developing Curverve

Source: China National Tourism Administration The Yearbook of China Tourism Statistics

374 373452

506 532843

923 1047

1213

1660

2020

28853100

3452

4095

45844765.6

0

500

1000

1500

2000

2500

3000

3500

4000

4500

5000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

China Outbound Tourism Developing CChina Outbound Tourism Developing Curveurve

10,000

Source: China National Tourism Administration The Yearbook of China Tourism Statistics

10 million

20 million

30 million

40 million

23.04

28.75

33.62

29.58

17.86

12.8012.65

6.75

25.6

0

5

10

15

20

25

30

35

40

Development of Outb. Tourism in 2010 Development of Outb. Tourism in 2010

Jan. Feb. March Apr. May June July Aug. Sep.

++ 20.6%20.6%

Major Generating AreasMajor Generating Areas

Xinjiang

Qinghai

Gansu

Tibet

Sichuan

Yunnan

Guizhou

Hubei

Hunan

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Shandong

Henan

Anhui

Guangxi

Jiangxi

Hainan

Ningxia

Shaanxi

Shanxi

chongqing

Fujian

Guangdong

Hongkong

Macau

Taiwan

Jiangsu

Beijing

Tianjin

Shanghai

Zhejiang

Hebei

radiateds

The Three Major Urban Economic Belts

Top 6 Municipalities & Provinces of Economic Development

Top 6 Provinces (Municipalities) in Economic DeTop 6 Provinces (Municipalities) in Economic Developmentvelopment

Province/Municipality

Disposible Income of Urban Househild

Disposable Income of Rural Household

GDP per Capita

RMB Ranking RMB Ranking RMB RankingShanghaiShanghai 28836 1 12335 1 80198 1

BeijingBeijing 26738 2 11986 2 72663 2

ZhejiangZhejiang 24611 3 10007 4 45123 4

TianjinTianjin 21637 4 21337 3 67271 3

GuangdoGuangdongng

21570 5 6907 6 41390 6

JiangsuJiangsu 20552 6 8004 5 44670 5

资料来源：《中国经济周刊》 2010年第 9期

2009

Strucure of Passenger Flow at Strucure of Passenger Flow at AirportsAirportsStrucure of Passenger Flow at Strucure of Passenger Flow at AirportsAirports

2009

Top 5 ai rports37.9%

No.6-No.14ai rports26.8%

The rest 0f 148ai rports35.3%

10 million +

65%

Source: Civil Aviation Administration of China < CAAC Statistics>

Top 5 Airports

Xi’an

Hangzhou

Kunming

Changdu

Guangzhou

Shenzhen

44

Guangzhou18

Shenyang 4

Kunming4

Cities with Foreign Consulates General or Consulates

Source: Ministry of Foreign Affairs

Xiamen

2

Chongqing

2

Xinjiang

Qinghai

Gansu

Tibet

Sichuan

Yunnan

Guizhou

Hubei

Hunan

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Shandong

Henan

Anhui

Guangxi

Jiangxi

Hainan

Ningxia

Shaanxi

Shanxi

chongqing

Fujian

Guangdong

Hongkong

Macau

Taiwan

Jiangsu

Beijing

Tianjin

Shanghai

Zhejiang

Hebei

radiateds

Three Major Generating Areas

Segmentation of Outbound Passengers

· Senior citizens

· Senior citizens

· Wage earners

· White collars

· The rich people

Main Direction Of Outb. Travel Flow

83.06

4.91

10.13

1.41

83.16

4.82

9.7

1.73

85.5

3.72

8.42

1.6

88.31

2.63

6.69

1.31

89.49

2.36

6.26

1.25

89.45

2.57

5.831.32

87.65

2.7

5.5

1.29

88.74

2.54.98

1.21

91.1

2.374.51.1

90.84

2.444.271.39

0

10

20

30

40

50

60

70

80

90

100

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

亚洲 欧洲美洲 大洋洲

Market share of the continentsMarket share of the continentsMarket share of the continentsMarket share of the continents

Source: CNTA The Yearbook of China Tourism Statistics

84.63

90.84

9.82

4.27 4.66 2.44 1.29 1.39 0.4 0.8

Asian European American Oceanian African

Market share of the continentsMarket share of the continentsMarket share of the continentsMarket share of the continents

1999 - 2009

Major DestinationsMajor DestinationsMajor DestinationsMajor Destinations

2009

Source: CNTA The Yearbook of China Tourism Statistics

Japan Korea USA Russia Tailand U,K Canada France

155.25147.42

134.33

82.42

68.42 66.8162.19 60.9

45.2132.87

25.68 24.48 23.57 22.81

0

20

40

60

80

100

120

140

160

10,000

Singa

pore

Austr

alia

Indones

ia

Viet

nam

Malaysia

Germ

any

+ 1 million

0.6 - 0.8 million

0.2 - 0.5 million

3.957.27

-7.93

6.28

-13.38

-6.25-2.19

9.42

32.29

9.626.56

-6.8

13.21

-0.31-0.26

- 20

- 10

0

10

20

30

40

Overal l Japan Vietnam Russia Malaysia Germany

Korea USA UK Canada France

Changes of Flow To Major DestineChanges of Flow To Major Destinetions tions

Source: CNTA China Tourism Statistics

2009

Tailand

Singapore

Australia

Indon

esia

Chinese Visitors to Vietnam

19921992

20002000

60.66

78.5784.5

50.66

92.03

145.9134.33

0

20

40

60

80

100

120

140

160

2003 2004 2005 2006 2007 2008 2009

Flow to VietnamFlow to Vietnam2003-2009

-7.9

58.5

81.66

29.5

7.54

- 40

-60

-40

-20

0

20

40

60

80

100

2004 2005 2006 2007 2008 2009

The Trend of Development to VietnamThe Trend of Development to Vietnam

23.04

28.75

33.62

29.58

17.86

12.8012.65

6.75

25.6

0

5

10

15

20

25

30

35

40

Development Trends of Outb. Tourism Development Trends of Outb. Tourism (%) 2010(%) 2010

Jan. Feb. March Apr. May June July Aug. Sep.

++ 20.6%20.6%

-17.84

-2.32

6.14

-27.07

-23.37

4.09

6.91

-16.59

11.63

-30

-25

-20

-15

-10

-5

0

5

10

15

Trends of Flow to Vietnam Trends of Flow to Vietnam (%) (%) 20102010

Jan. Feb. March Apr. May June July Aug. Sep.

-5.54%-5.54%

-7.9 -5.54

58.5

81.66

29.5

7.54

- 40

-60

-40

-20

0

20

40

60

80

100

2004 2005 2006 2007 2008 2009 2010

Trends of Flow to Vietnam (%)Trends of Flow to Vietnam (%)

120

71.5 0.99 0.73 0.2

Guangxi Guangdong Yunan Beijing Shanghai Zhejiang

The Structure of Visitors to VietnamThe Structure of Visitors to Vietnam

Xinjiang

Qinghai

Gansu

Tibet

Sichuan

Yunnan

Guizhou

Hubei

Hunan

Inner Mongolia

Heilongjiang

Jilin

Liaoning

Shandong

Henan

Anhui

Guangxi

Jiangxi

Hainan

Ningxia

Shaanxi

Shanxi

chongqing

Fujian

Guangdong

Hongkong

Macau

Taiwan

Jiangsu

Beijing

Tianjin

Shanghai

Zhejiang

Hebei

radiateds

90%

5%1% 0.7% 0.5%

0.2%

by road 97%

by trai n1.8%

by boat1.1%

Passenger flow of ports(%)

from Guangxi Province

123,178

77,933

9,884

J apan Korea Vi etnam

Organized Tourists of Beijing

123,330

53,046

7,336

J apan Korea Vi etnam

Organized Tourists of Shanghai

75,098

53,175

37,036

24,454 24,064

12,411 97,67 7,336

Tailand Indonesia Singapore Malaysia Philippines Cambodia Maldives Vietnam

Organized visitors to the main Asian ADS frOrganized visitors to the main Asian ADS from Shanghaiom Shanghai

The Emerging Trends of Outbound Travel Market

More Stylish Mentality · Slowing Down

· Sufficient Leisure

More Stylish Mentality · Slowing Down

· Sufficient Leisure · In-Depth Experience

· Free and easy travel · Wider Options · Attach greater importance to safety · More online booking

www.ctrip.comwww.ctrip.com

DI Y 80%

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay

Spring Festival 7 Days

May Day 7 Days

National Day 7 Days

Spring Festival 7 Days

New Year’s Day 3 Days

Qing Ming 3 Days

Duan Wu 3 Days

Mid-Autumn Festival 3 Days

National Day 7 Days

Feb.

May

Oct.

Jan.

Feb.

Apr.

Jun.

Sep.

Oct.

More Rational Consumption · More Specific Purpose · Higher Revisit Rate · Shorter stay · Shorter haul · Price sensitive · Paying more attention on the exchange rate

xuf1205@yahoo.com.cnxuf1205@yahoo.com.cn