Download - Cheap eats
THE FUTURE OF INDEPENDENT RESTAURANTS
PROBLEM60% of new restaurants fail in their first 3 years - they need more customers!
Customers should know about local deals in real-time
Loyalty schemes almost entirely offered by non-independent establishments
PROBLEM60% of new restaurants fail in their first 3 years - they need more customers!
Customers should know about local deals in real-time
Loyalty schemes almost entirely offered by non-independent establishments
PROPOSITIONCheap Eats is a mobile app that connects customers and independent restaurants
It allows independent restaurants to advertise on the fly deals and offers to users in the local area
Restaurants can set up customised loyalty programs, without the need to set up the infrastructure around it (loyalty cards, etc.)
MARKET60% of new restaurants fail in their first 3 years - they need more customers!
Customers should know about local deals in real-time
Loyalty schemes almost entirely offered by non-independent establishments
OPPORTUNITYHelp independent restaurants thrive, get more customers and reduce the waste of perishable food stocks
Help customers get good value for money, rewarding them for supporting their local economies
Build a network of independent restaurants that can compete against large chains
INVESTMENTWe are raising £200,000 for
16% of our business
Weekly deals redeemed per restaurant: 10 Restaurants signed up: 100+Average deal price: £13Commission: 3%
Investment returned within 3 years
YEAR ONE
REVENUE MODEL
of every deal redeemed
Sell subscription based software for business intelligence
Every 100 Diamond users will generate a yearly revenue of £240,000
3%
Free Basic Diamond
£0 £49 £199per month per month per month
Sales Reports
Performance Alerts
Deal Scheduling
Customer Demographic
Targeting
24/7 phone support
Dedicated access to a Customer
Hero
Complete management of Marketing campaigns
+ +
Pricing plans for the Business Intelligence platform
Estimated number of partner restaurants
Numbers and Growth
STATUS
‣ iOS Prototype
‣ In discussion with almost 200 interested restaurants in London
‣ Conducted research and surveys with positive results — 94% would use app on a regular basis
‣ Will begin rolling out app for London restaurants next month
‣ Marketing campaign to begin next month in London
Map ViewShows user’s favourite
restaurants, popular deals, and offers that are about to expire
Targeted notification system for loyalty program members
PROTOTYPE
Home PageThe home screen shows the
most popular deals in a given radius
Builds tailored suggestions for each user based on previous
deal history
PROTOTYPE
Deal PageUsers can claim the deal from
within the app - this will generate a one time QR code
that can be scanned in the restaurant
PROTOTYPE
MARKETING
Advertising on public transport in active cities
Partner restaurants will display our marketing material in store
Appeal to existing customers of partner restaurants with loyalty scheme
ROADMAPthe growth of Cheap Eats over the first five years
YEAR ONECORE STAFF7SATELLITE OFFICES0
LONDON
YEAR TWOCORE STAFF14
SATELLITE OFFICES3
LONDON
PARISNEW YORK
SAN FRAN
YEAR THREECORE STAFF30
SATELLITE OFFICES10
LONDONPARIS
NEW YORK
SAN FRAN
MILAN
ROME
SYDNEY
HONG KONG
SINGAPORE
BERLIN
MADRID
YEAR FOURCORE STAFF50
SATELLITE OFFICES15
LONDONPARIS
NEW YORK
SAN FRAN
MILAN
ROME
SYDNEY
HONG KONG
SINGAPORE
BERLIN
MADRID
SEATTLE
RIO
SAO PAOLO
TOKYOCHICAGO
YEAR FIVECORE STAFF90
SATELLITE OFFICES20
LONDON
NEW YORK
SAN FRAN
MILAN
ROME
SYDNEY
HONG KONG
SINGAPORE
BERLIN
MADRID
SEATTLE
RIO
SAO PAOLO
TOKYOCHICAGO
PARIS
THE TEAMDuncan MacKinnon Sean Naderi Ivan Diaz Rios Henry Turner
Sam Budd Oli Robinson Lorenzo Paoliani
THANK YOU!
REFERENCES
http://www.independent.co.uk/news/uk/home-news/uk-restaurants-waste-600000-tons-of-food-a-year-2108978.html
http://www.restaurant.org/News-Research/Research/Facts-at-a-Glance
http://www.bloomberg.com/bw/stories/2007-04-16/the-restaurant-failure-mythbusinessweek-business-news-stock-market-and-financial-advice
