Download - Cathy Scott Presentation Bfas
Network Volunteer News Writers’ Meeting
Wednesday, March 17, 2010
Hosted by:
Denise LeBeau&
Jennifer Hayes
Cathy Scott … Best Friends Staff Writer,
Author & Social Media Junkie
Branding: Be Consistent
CathyScott.com
CathyScott.blogspot.com
Twitter.com/CathyScott
Linkedin.com/in/cathyscott
myspace.com/cathyscott3
Facebook.com/CathyScott10
Be picky about your avatar
How I got started on Twitter:Hammertime
Tweeting a Book
Tweeting Events & Causes:for example, Ali MacGraw
for book signing
Saving Bella on Twitter
“URGENT: Very Small Spayed Female Chihuahua Needs Rescue/Adoption”
A boy and his pigGoing viral:
Splashing new media
to right a wrong.
Anthony & Loopey
Do’s and Don’ts(or Twittetiquette)
• Be professional; remember, everyone can hear you
• Keep politics to yourself• Be personal but to a point• Be subtle (not too cheesy)• The “who cares” factor• Don’t over-market
Tips• Use hashtags (eg, #pets, #fb, #li)
• Retweet often (RT)
• Connect Twitter to Facebook, LinkedIn, MySpace, etc.
• RSS feed
• It's all about connectivity
Most of all, Have Fun!
And don’t forget to follow@SocialMediaDog, @BFNetwork
& @BFAS
News Writer Updates
• Cheri Moon to Network Charities/
Jennifer Hayes back• Send questions/front page submissions to
[email protected]• Sign up to receive BFNV group alerts• Remember to report your volunteer hours
• Upcoming news writer meetings: – Editorial training: April 20– Monthly news writer call: April 21
• THANK YOU!
