Transcript
Page 1: Bulletproof - Innovation

The results are in…NPD innovation that accounted for £58m of the Cadbury’s £62.5m growth in 2013!

Page 2: Bulletproof - Innovation

Feeling the love…Our hugely popular Share A Coke campaign delivered 3.1% uplift. A massive £35.9m of extra sales helping Coca-Cola recover lost share from arch-rival Pepsi...Just the tonic to wash away a rain-sodden 2012

Page 3: Bulletproof - Innovation

Fruit punch…Launching in June 2013, by February 2014 Strongbow Dark Fruit has grown to be a £19m brand with 60% sales incremental to the category

Page 4: Bulletproof - Innovation

A caffeine high…Kenco Millicano has driven all time high results for NPD in the soluble coffee category, driving £11.86m in new sales without cannibalising Kenco’s core range


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