Transcript
Page 1: Building a UX Portfolio

Building a UX Portfolio

Lauren Rosenthal [email protected] (415) 902-3191

Page 2: Building a UX Portfolio

Agenda

✴ About me

✴ Roles out there

✴ What companies want to see

✴ The right portfolio

✴ Good portfolios

Page 3: Building a UX Portfolio

Hi, I’m Lauren

✴ Product Manager with 12 years of experience working on digital products

✴ Freelance user experience designer

✴ Previously helped teach UX at General Assembly

Page 4: Building a UX Portfolio

What I knowVisual SketchingAdobe CS

UXInformation architecture User centered design User testingGame systems

TechHTML / CSS jQuery mobileManaging digital products

BusinessProduct OwnershipLean StartupMBAMeh at data science

My skills (relative!)

0

1

2

3

Visual UX Tech Biz

Page 5: Building a UX Portfolio

UX roles

Anne, UX Researcher

0

1

2

3

Visual UX Tech Biz

Michael, UX Designer

0

1

2

3

Visual UX Tech Biz

Jess, UX/UI or IXD

0

1

2

3

Visual UX Tech Biz

Page 6: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Page 7: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Matrix organizations

Page 8: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Big design firms

Matrix organizations

Page 9: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

0

1

2

3

Visual UX Tech Biz

client services

Page 10: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Small design firms

0

1

2

3

Visual UX Tech Biz

client services

Page 11: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

Page 12: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Small + medium startups

0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

Page 13: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small0

1

2

3

Visual UX Tech Biz0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

Page 14: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Big startups

0

1

2

3

Visual UX Tech Biz0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

Page 15: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small

Consulting groups

Big startups

0

1

2

3

Visual UX Tech Biz0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

Page 16: Building a UX Portfolio

Who hires UX designers?

Want specialistsWant generalists

Big

Small0

1

2

3

Visual UX Tech Biz0

1

2

3

Visual UX Tech Biz

0

1

2

3

Visual UX Tech Biz

client services

0

1

2

3

Visual UX Tech Biz

Page 17: Building a UX Portfolio

Your portfoliois online

shows user centered design process

includes 3 to 4 projects in PAR (problem, action, result) format

has 3 to 6 deliverables per project

spans at least two platforms

has polish—amount depends on target company

Page 18: Building a UX Portfolio

is online

(best to worst, but all OK)

1. Responsive, custom website with good story and great polish

2. Simple HTML custom site with good story

3. Wordpress/Squarespace

4. Dribbble

5. Behance

Page 19: Building a UX Portfolio

shows user centered design process

User research Personas

User journey/Scenario

Information Architecture

Navigation schema

Concept sketches

Prototype

Final visual designIteration

Wireframes

Prototype

Page 20: Building a UX Portfolio

includes 3 to 4 projects in PAR format

1. Your best work only. Ask a friend.

2. Work should be in problem / action / result format.

3. Call out your role in the project—don’t enhance the truth.

4. Student work is fine if it looks professional and shows your process.

5. Try to get at least one real client. This is easy if you do some free work, even if it’s just a persona project.

Page 21: Building a UX Portfolio

has 3 to 6 deliverables per project

Page 22: Building a UX Portfolio

spans at least two platforms

Web

App

Mobile Web

Page 23: Building a UX Portfolio

has polish (amount depends)

0

1

2

3

Visual UX Tech Biz

client services

Page 24: Building a UX Portfolio

How to build a portfolio

✴ Do a persona project for a startup

✴ Sketch daily and take pictures of your sketches

✴ Design a better version of your favorite app

✴ Go to UX finishing school

Page 25: Building a UX Portfolio

Good portfolios

✴ Michael Bush

✴ Jess Hamilton

✴ Anne Diaz (UX researcher)

✴ Aynne Valencia (Director)

Page 26: Building a UX Portfolio

Thank you

Feel free to contact me! [email protected] www.linkedin.com/in/laurenlamonica/


Top Related