Building A Successful Multichannel Sales and Marketing StrategyJon Rudoe, Director of Online, Digital & Cross-Channel, Sainsbury's
The world is Multichannel
Multichannel is very different by category
For Sainsbury’s, the world is very much Multichannel
‘SAINSBURY'S ONLINE
GROCERY SALES HIT
£1B’
For Sainsbury’s, the world is very much Multichannel
‘TOTAL SALES UP 4.6% TO £25B’
The rules of retail are very similar across different channels...
The rules of retail are very similar across different channels...
Use your core assets…
…Before investing in new ones
Understanding the Multichannel customer can be a challenge
Retailers need to think differently about cut through in the social media age
Innovation and experimentation is key
Innovation and experimentation is key
Click & CollecteBooks by Sainsbury’sMobile Scan & Go
Customers increasingly want seamless interaction between channels across multiple devices in multiple locations…
Web HomeStore
…but
Who could have predicted the change from this (2005)...
…to this (2013)
Building A Successful Multichannel Sales and Marketing Strategy
Thank you