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B R I N K H E L S I N K I O Y This document contains valuable business information that is confidential and otherwise protected from disclosure.

Copying of this document or the information herein by anyone other than the intended recipient is strictly prohibited.

All contents are the copyright property of Brink Helsinki Oy.

B R I N K H E L S I N K I

C O M P A N Y S T R A T E G Y

This document describes our values, vision, mission and strategy that guide us in daily decision making and help us reach our personal and company

wide goals.





V A L U E S

C O M P L E T E T R A N S P A R E N C Y , C A R I N G , T R U S T I N G A N D A P P R E C I A T I N G

Values guide our actions in the company. They affect how we treat our colleagues, customers and the society. They guide the way we plan our

products and services.





M I S S I O N

P R O F I T A B L E G R O W T H W O R K I N G W I T H T H E B E S T A N D H A P P I E S T P R O F E S S I O N A L A R T I S T S A N D C U S T O M E R S I N

T H E C R E A T I V E B U S I N E S S

Mission is the reason why the company exists.





V I S I O N

B E S T P L A C E T O W O R K I N T H E W O R L D F O R C R E A T I V E P R O F E S S I O N A L S

Vision is a dream, a goal we strive for.





S T R A T E G Y

W E W I L L A C H I E V E O U R V I S I O N B Y I N D E F I N I T E L Y I M P R O V I N G T H E S E P R I N C I P L E S :

1. personal well-being2. professional development

3. everyone can make company wide decisions4. sharing the economic success





C O M P E T I T I V E A D V A N T A G E S

B E S T P E O P L E (THE BET TER PEOPLE WE GOT, THE HARDER IT IS TO COMPETE AGAINST US)

C U L T U R E (ATTRACTS THE BEST PEOPLE, HELPS THEM TO DEVELOP THEMSELVES AND KEEPS THEM IN THE COMPANY)

T E C H N O L O G Y (HOW DO WE GET THE MOST OUT OF OUR SKILLED PEOPLE? TECHNOLOGY SCALES, GREAT PEOPLE DON’T)

B R A N D (BRINK IS THE BEST PLACE TO WORK FOR THE BEST PROFESSIONALS WITH THE BEST TECHNOLOGY)

The best competitive advantages are impossible or very difficult to replicate by other companies.





I M P L E M E N T A T I O N 0 1

B E S T P L A C E T O W O R K D A Y

We sit down together the last Friday of every month to discuss, decide and implement practical actions that make Brink a better place to work.






3 X 2 M O D E L

Every employee can make decisions considering the company, as long as the decision:

improves employee and customer satisfaction and improves the company’s profitable growth

now and in the future.

3x2






C O M P A N Y C R E D I T C A R D S

Every employee is given a company credit card, which can be used to purchase anything, as long as the 3 x 2 model takes place.






B R I N K B O N U S M O D E L

24-48% of the company’s profit is shared monthly to the employees in addition to their normal salary. All f inancial details of the company are

presented monthly, showing the amount of bonus that will be paid.






B R I N K C A R E E R P A T H P L A N

We create one and five year career path plans, that are reviewed and updated two times a year, to support and accelerate the employee’s

professional development accordingly.






B R I N K E D U C A T I O N P L A N

An education plan is created with every employee that focuses on professional development and is created to best serve the individual needs

of every employee. Education costs are covered by the company.






O P E N I N F O R M A T I O N

A database that every employee can access, containing all information related to the company, including offers, greenlit productions and their

budgets, salaries, bonus predictions, real time company financial details , strategy & board meeting memos & agendas, etc. New information is added

in real time as it is generated.






M O N T H L Y M A S S A G E S

Monthly 45 minute massages for personal well-being.






R E C R U I T M E N T B O N U S

Bonus for every recommendation that leads into employment.






B R I N K G A M E N I G H T S

Fun board and role-playing games with food and refreshments on the house.






L U N C H , C U L T U R E A N D C O M M U T I N G V O U C H E R S






R E M O T E W O R K I N G G U I D E L I N E S

We have a common best practices to enable work from anywhere around the world.






B R I N K B A D M I N T O N T E A M

The weekly badminton shift takes place every Wednesday.






B R I N K E D U S L O T ™

Every employee is given two days per month that can and should be used for personal education or passion projects.






B R I N K H E A L T H A N D D E N T A L C A R E






B R I N K V R

We have the HTC Vive system for playing and researching virtual reality technologies.






B R I N K G R O C E R Y D E L I V E R Y

Your favorite snacks and refreshments are delivered to the office once a week.






L O N G T E R M , L O N G D I S T A N C E R E M O T E W O R K

Spend long periods of time working remotely from abroad. For instance, work the darkest Finnish winter months someplace warm and sunny.

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