Boulder Startup Week May 13, 2015
Jeff Zabel
@jczabel
THE DARK-HORSE PROTOTYPE
JEFF ZABEL
- Boulder Native- Silicon Valley- eBay / BMW /
DataHero
PASSIONS:- Human-centered
design- Technology- Sports
@jczabel
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DESIGN PROCESSStanford d.school Design Thinking Process
Bre
adth
Time
REALITY
WHY?B
read
th =
Loss o
f Focu
s
Time = MoneyFAILURE
Forget the process dude!
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
DESIGN PROCESSCOUNTERINTUITIVE FOCUS
Bre
adth
Time
ENTER THE DARK-HORSE
- 7th on his position depth chart starting college
- Drafted #199 in the six round of the NFL draft
- Started his rookie NFL season as a 4th stringer
Scouting Summary:Good height to see the field. Very poised and composed. Can read coverages. Good accuracy and touch. Produces in big spots in big games . . . Team Leader.
A DARK-HORSE?
TOM BRADY
- 6 Super Bowl appearances- 4 Super Bowl wins- 3 Super Bowl MVP awards- 10 Pro Bowls- 1st Deflategate QB
THE DARK-HORSE
EMPATHIZE DEFINE IDEATE PROTOTYPE TEST
A dark-horse prototype is meant to expand the design solutions by testing something that is “a little crazy”, something that has a slim possibility to succeed, but if it does . . . .
The challenge: Improve the wind deflector
CONVERTIBLE AIRFLOW
Good Wind Bad Wind
Direction
Noise
Consistency
Temperature
Front to back Swirling
Present Overpowering
Consistent Irregular
Temperate Too hot or too cold
OPEN AIR EXPERIENCE
DARK-HORSE PROTOTYPE
Cut a hole in the windshield!Seriously!
DARK-HORSE PROTOTYPE
SHARING @ DATAHERO
SIMPLE PROTOTYPE
TAKEAWAYS
- Execute each step of the design process
- Don’t underestimate the importance of the dark-horse!
