Good News or Bad News?

@BorjaechevarriaDigital Editor-in-ChiefUnivision ISOJ 2016. Austin.

From TV to Facebook Live

#DemDebate

Univision video traffic

● Video traffic regardless of wether it comes fro our O7O or from our amplified

Total amplified ACTUAL Videos O&O

And the answer is...BAD NEWS

¿What do we do?

● Find balance between business objectives and distributed content

● Foster Data Driven Culture

● Embrace Startup Mode/Beta Mode

● Adapt Video Content for different platforms

● Diversify skillset

Gracias.: )

@borjaechevarria