BLOGGINGfor Lead Capture

!

Brought to you by KAYAK Online Marketing & HUG Canadian Prairies

Different Types of Website Pages

Site Blog Landing

Sell Attract Capture

Educational, Entertaining, Actionable

Site Blog Landing

Sell Content Capture

Be Interesting, Provocative, Questioning Never Selling

Content

include images, videos, infographics, illustrations…

Content

Follow an editorial calendar

Schedule

Write to your persona(s)

Persona

Craft on-page seo elements

SEO

Prompt the reader to take action

Call-to-action

Get It Now

621507

80

Social

Connect, Share, Engage, Discuss BE Sociable.

21 New Rules

of Content

Marketing

WEB PAGE

Business Information Presentation (sell)

OFFER PAGE

Qualified Lead Capture via Form (trade)

BLOG PAGE

Trust Building via Information (give)

Social Media Engagement

Blogs & Content Marketing

Email Marketing Offers

Search Engine Query

Referrals & Sharing

CONTENT

{ {

=

Attract

5

Give

PLEASE SHARE

(Always Attribute)

kayakonlinemarketing.com

Y

our online marketing game changer!

#1 Treat Keywords

#1 Like Hotsauce

#4 Make the Most of

#1 a Great Idea with

#1 Multiple Formats

#10 Remember that

#10 Great Content

#10 Invites Links

#11 Build Your Content

#11 From an Ongoing Plan

#15 Take Your Time

#17 Know Your Biggest

#17 Content Marketing Enemy

#18 Use One Piece of Content

#18 to Promote Another#16 Stop Buying Content from the Bargain Bin

#21 Use Your Content to

Turn Searchers, Readers & Fans, into Buyers!#19 Recycle Your

#19 Greatest Hits

#20 Always Ask the Key Question

#20 About a Piece of Content

#5 Headlines Are

#1 Everything

#6 Use the

#1 News#2 Have a Voice (or Brand)

#1 Customers Can Identify With

#7 You Can’t Stock the Cupboards

#1 Until You Take Out the Trash

�#8 Don’t Just Post…Engage!

#9 Invite Yourself to Someone

#1 Else’s Party Once in a While

#12 The Best Inspiration

#12 Comes from Several

#12 Different Sources

#13 Quality is as

#13 Important

#13 as Quantity

#14 Quantity

#14 Still Matters

#3 Build Trust With

#1 Transparency

=

Findability

Why Search Engine

Optimization is Dying

by Randy Milanovic, Principal at Kayak Online Marketing

+ 21 New Rules

of Content Marketing

for 2013 and Beyond

If you want to maintain a high search engine ranking

and use content to keep targeted buyers coming to you,

this is information you can't afford to skip. Get your copy

instantly via Kindle right now, or order the paperback!

Findability – An eBook by Randy Milanovic

[amazon book code: B00CMDQ9RG]

hashtag

#findability[ ]

#findability

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RECAP: minimum 800 words on a single topic include an interesting visual or video follow an editorial calendar write to your marketing persona craft a compelling meta description include on-page links to related content include a call-to-action button engage with your connections

Different Types of Website Pages

Site Blog Landing

Sell Attract Capture

understand your client’s buying process

create an offer of value

Offer

match the form to the value andposition within your sales funnel

Forms

SEND

prepare for conversions on all platforms

Responsive

respond to leads promptly

Act

RECAP: understand your client’s buying process create an offer your prospects will want create a form matching the value of the offer prep for a variety of screens respond promptly

lead capture increases with blogging frequency

Growth