3 ways to avoid mutating into a mechanical tech marketer!

1. Create content for your audience, not your leads Don’t’ create content to gain leads. Design content your audience truly wants to see and digs. Once you’ve gain awareness engage with it so you can then acquire leads.

2. Know your numbers Knowledge of what makes the audience tick guides the type of content you should create. Social channels and most IT forums - like Spiceworks - provide metrics on audience interests, demographics and other key indicators. Let the data be your guide!

3. Surveys tell you the “why" to explain the “what” Data shows what happened, not why it happened. Send surveys out to answer this question. Be sure the reply to email address is actually to a human’s inbox. O yeah… and READ THE SURVEY COMMENTS!