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Page 1: Billboard designs

Billboard Designs

The guardian

The sense of freedom is expressed in this advertisement by the use of colourful, random swirls of arrows, the nonsensical randomness shows that there is no code of conduct, no rules to say what can or cannot be done. However there is some order to it, as 3 arrows directly point to “theguardian.co.uk”.

This advertisement works, because of the installed sense of freedom (with a somewhat rebellious tone), the viewer is overcome to do something that is not controlled by anyone else. With the only thing that the billboard is purposefully pointing to being the name of the newspaper, this is the first idea that comes into the mind of the viewer: To buy the newspaper that told them to be free. Which is ironic really, however discussing the hypodermic needle effect will be saved for another day.

Page 2: Billboard designs

The Independent

The Daily Telegraph – “It Pays To Think Big”

Impressive Photography makes this advertisement truly eye-catching. The main use of colour being blue is reflected in both the image and the colour of the title. The white foam is also linked to the white background to the text to the side of it.

This is a typical slagging off of the government, a well-known MP shown in a humorous fashion surrounded with hypercritical notes.

This advertisement attempts to connect the Newspaper with the feeling of independence making a very literal and straight-forward link to the name of the Newspaper.

Note: The majority of these advertisements provoke a certain sense or feeling.e.g. Freedom, Independence

Page 3: Billboard designs

The Times

This advertisement attempts to connect the Newspaper with the feeling of progression and big thinking.Included are pictures of famous, generally likeable figures in modern history. The advertisement almost rides off of their success. Showing almost that someone so big can come out of a very humble background, the advertisement suggests that if someone were to read this newspaper then

The billboard presents awe-inspiring ideas, creating a mixture of feelings such as nostalgia, progression and success. The simple layout of the billboard instantly directs these positive feelings to the name of the newspaper.

Page 4: Billboard designs

The Daily Mail

This is a very literal, presentational advertisement; unlike the majority of others which work in a more so metaphorical sense. This advertisement shows some very easy on the eye, relaxed colours; showcasing a range of their products presumably to an older audience.

Again this advertisement gives off the impression of freedom, the idea that you can have your say in society being a rather large aspect of life being so important that this advertisement can gain some very easy momentum.

Page 5: Billboard designs

Express

Everything about this image oozes class, sophistication and wealth. Showing something that is

The bold use of colours and mirror imaging only reinforces the somewhat over-vanity of this piece, which is of course, the whole idea of indulgence. The clever wording quickly links the newspaper to indulgence, yet with the product being a Newspaper; it is affordable, therefore very attractive.

Bringing a very light-hearted apparel to the News, the image itself is contradictive therefore funny as it takes a particular object and placing it in an unreal environment, for example, a kangaroo running a Casino. Yet the way it is designed makes the audience smile, fulfilling its purpose so that the idea of smiling and being happy is linked to the Newspaper. The text almost jumps with the elephant, which I personally dislike as it makes the Black text “Daily” rather hard to read.

Page 6: Billboard designs

The Daily Sun

The Sun

Apart from the immense visual quality of this piece of work, it is within itself very thought-provoking. It moves away from the standard, old, boring, ubiquitous feel of the usual text-based billboard advertising with a very real injection of creativity.It would be very hard for myself to create such a piece so it is almost instantly out of the question.

The phrase “We speak you language” relates to the target audience which would appeal to them as the kind of paper that they would like to read.

This advertisement is clearly running off of the success of a national team in order to represent the newspaper as being successful. The way in which it supports a “local” football team creates a link with the audience in the local area; this link represents ideas, views and beliefs which would be similar to the locals. This will appeal to local people as the kind of paper that they

Page 7: Billboard designs

The Sun is very patriotic in how they come across in the majority of their advertisements, above are three images I have collected, they all relate to Britain. This is a very good theme to go across when selling newspapers in Britain, as the majority of the population will be routing for and wanting to support Britain, by transferring these positive feelings onto their newspaper, potential readers will automatically see The Sun in a positive light.


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