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Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Capital IQ. Not for distribution to the public.

Copyright © 2012 Standard & Poor’s Financial Services LLC, a subsidiary of The McGraw-Hill Companies, Inc. All rights reserved.

Big Data: Wall Street Style

Jeff Sternberg Jen Zeralli S&P Capital IQ February 29, 2012

2 Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Capital IQ. Not for distribution to the public.

Boring Financial Chart


Boring Financial Chart: less boring with labels

As of 2/24/2012.


Boring Financial Chart = kind of interesting, actually

More than $2.35 trillion dollars

invested in Information Technology

over the last 10 years.

Source: S&P Capital IQ Transaction Screening As of 2/24/2012.


How Does That Compare?

Total Investment over the last 10 years:

• Industrials = $3.49 trillion

• Energy = $2.61 trillion

•Healthcare = $2.47 trillion

• Information Technology = $2.35 trillion

• Telecom = $2.13 trillion

Source: S&P Capital IQ Transaction Screening. As of 2/24/2012.


So Is Big Data…

Big Money?


Big Money?

Total Investment over the last three years:

• Information Technology = $774.4 billion



Big Money?



•Big Data = $32.4 billion



Big Money?




So, 4.2%



Big Money?




So, 4.2%

Hey, at least we’re not just “the 1%”



But What We Really Wanted To Talk About…

Strata: Making Data Work

February 29, 2012


But What We Really Wanted To Talk About…

• S&P Capital IQ: Data Is Our Product

•About Data Collection

• Standardization

• Linking: The Curious, Special Case of Entities

• Suggesting Data

•Projections


S&P Capital IQ: Data Is Our Product


February 29, 2012


Data Is Our Product


Data Is Our Product

• Capital IQ started as an investment bank in 1999*

• Data = competitive advantage over other banks

• Built a database of financial investments,

relationships and transactions

*Acquired by Standard and Poor’s in 2004, now part of S&P Capital IQ.


Hey, Let’s Sell That!

For illustrative purposes only. Source: S&P Capital IQ as of 2/2012.


Data Is Our Product: What We Offer

Datasets

• Financials and

Valuation

• Qualitative Data

• Global Market Data

• Sell-Side Research

• Earnings Estimates

• News and Events

• Fixed Income

• Alpha and Risk Models

• Research Companies

• Generate Ideas

• Build Models

• Monitor Markets

• Analyze Performance

• Quantitative

Research

• Web Portal

• Real-Time

Workstation

• ClariFi

• Mobile

• Data Feeds

• Web Services

• Office Plug-Ins

Use Cases Tools


Data Is Our Product: Who We Help

• Investment Bankers

• Asset Managers

• Private Equity Firms

• Venture Capital Firms

• Credit/Equity Analysts

• Corporations

• Consultants and Advisors

• Academia & Government


Data Is Our Product: Some Stats

Company and Person Profiles

Companies with full quantitative data 100,000

Private company profiles 2.7 million

Professionals and board members 4.2 million

Quantitative data points per company 5,000

Qualitative data points per company 1,500

Transactions

M&A Transactions 425,000

Private Placements 190,000

Public Offerings 138,000

News and Key Developments

Daily News articles across 184 countries 16,000

Key Developments (curated news) 9.7 million

As of 2/2/2012.


Data Is Our Product

DEMO


About Data Collection


February 29, 2012



To Have A Data Product, One Must First Acquire Data.



Data Collection Goals

• Coverage

• Quality

• Timeliness

• Auditability



• It starts with documents – 67,000 per day

• Sources

– Company filings (SEC)

– News feeds (press releases)

– Web crawling

• We store these in our document repository



• Document repository

– SQL for metadata

– “Regular” file storage for docs

– Solr/Lucene indexing for fast search

– 99.3 million documents

– 240.3 million versions (files)

As of 2/24/2012.



Document_tbl

documentID int PK sourceID smallint FK

Version_tbl

versionID int PK documentID int FK rootID smallint FK

versionIndex smallint filePath varchar(100)

html, pdf, text, sgml, …

+ Filesystem: Document Repository SQL db:

Element_tbl

elementID int PK [doc/vers/rel]ID int FK typeID int FK

value [strongly typed]

ObjectRel_tbl

relID int PK documentID int FK objectID int FK



• Content search

– Which docs have relevant content?

– Search rules drive collection workflow

– 1000+ search rules per doc

– 65,000+ automated searches

per day



• Collection workflow

– Core engine that routes work items

– Organized into Processes, Stages, Statuses

– Prioritization based on usage (and others)

– Simple GetNext(), Commit() API

– 177.8 million Commits in 2011

– Avg. 130K+ Commits per day in Financials

As of 2/24/2012.



• Collection process

– Automated extraction

– Manual collection

– 1000s of quality checks

Basic integrity

Variance from prior period

– All data stored “as reported” with Doc ID


Standardization


February 29, 2012


Standardization

Compare “apples to apples” (or Facebooks)

For illustrative purposes only. Source: S&P Capital IQ as of 2/24/2012.


Linking: The Curious, Special Case Of Entities


February 29, 2012


Linking: Managing Entities

• Entities we like to think about

– Companies (public, private, investment firms)

– Government agencies (the Fed)

– Governments (munis, countries, the EU)

– Securities (equity or debt, issued by the above)

– Indices, funds, rates, other aggregations

– People (executives, board members,

investors, shareholders)


Linking: Managing Entities

• Goal: Blend entity data from different sources

– Ex: unified view of stock price and ratings

• First: What’s the identifier? Or identifiers?

– Name, ticker, CUSIP®, others…

• Next: Can we auto-link?

– Use historical links to make future links easier

• Quality checks

– Look for outlier cases

• Remember that things change over time

– So entity links create a time series


An Example Of Difficult Entity Linking: Public Ownership

• Tracks portfolio holdings and values over time

– Example: Vanguard vs. Fidelity Funds

• Many disparate sources

– Reported from both “owner” and “owned” side

– Varied requirements by exchange (50+ countries)

• Many different entity types

– People, Institutions, Pension Funds, Mutual Funds…

– Common Equity, Derivatives, Options…

• Many different security identifiers

– CUSIP®, ISIN, SEDOL, Ticker, Name, etc.


Suggesting Data


February 29, 2012


Suggesting Data

• Goal: Platform that learns from user behavior

• Suggest company profiles that the user may be

interested in viewing

• Use “data exhaust”

to build better

products


Suggesting Data

• Challenges

– We’re an impartial

data platform

– We may not provide

investment advice!

– Clients are super-secret

about their deals

– Ergo, can’t use collaborative filtering approach


Suggesting Data

• Advantage: We have lots of great data!

• Key developments

– Curated news product

– “Get smart” on a company

– News searches catch interesting press releases

– In-house researchers ensure:

Quality entity linking

Event typing (categorization)


For illustrative purposes only.


Suggesting Data

• Key development event ranking

–Popular & infrequent events = interesting

–Example: Dividend increase is more noteworthy than dividend affirmation

• User selectivity

–Based on clicks

–Sector, region, company type


Suggesting Data

• Score each suggestion for each user based on signals via Hadoop + Hive

• Remove items that the user has already seen!

• Present in a “widget” on the “dashboard”

• Measure the clickthroughs

• Rinse, wash, repeat


Companies You May Be Interested In



Projections


February 29, 2012


Projections

As of 2/24/2012.


Projections – Simple Growth Rates

Transaction Valuation

First Year ($ billion)

3-year Total ($ billion)

Information Technology 209.8 774.4

Big Data 5.0 32.4

• Let S represent the first year • Let T represent the 3-year total • Let x represent the yearly growth rate (%) • Solve for x:

As of 2/24/2012.


Projections – Simple Growth Rates

Transaction Valuation

First Year ($ billion)

3-Year Total

($ billion)

Yearly Growth

Rate (%)

Information Technology 209.8 774.4 21.5%

Big Data 5.0 32.4 89.4%

• When will Big Data catch up with IT? • Let y be the number of years this will take • Solve for y:

As of 2/24/2012.


So Is Big Data…

Big Money? YES!


Questions?

• We’re hiring! • We want to learn

from YOU! S&P Capital IQ http://www.spcapitaliq.com Jeff Sternberg [email protected] Jen Zeralli [email protected]

http://www.capitaliq.com/

http://www.spcapitaliq.com/



mailto:[email protected]

mailto:[email protected]


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