Download - Beyond SEO: BLE Beacons & You - SearchFest 2016

@MediaWyse #SearchFest @SEMpdx


Get this Presentation @ Slideshare:


Who is this Casey guy?• Head of SEO Support for SEN

• Founder of Digital Agency Media Wyse

• Author of 400+ SEO & SMO articles

• 16+ years actual working SEO Experience

• Trained SEO teams on Five Continents

• Co-Author of the “Unfair Advantage Guide

to Winning the Search Engine Wars”

• Contributor to “The Web Untangled: The

Handbook for Building an Online Business”

• Rabid Bacon & Craft Beer Aficionado


Beacons as Lighthouses

Hyperlocal Marketing

The 411 on Beacons

iBeacon vs. Eddystone

Beacon Case Studies

Designing your Beacon Campaign

Session Takeaways & Resources

What will we Learn Today?What will we Learn Today?


Beacons as Lighthouses


“One simple purpose

in life. I'm a beacon.

I send out my signal.

That's all I do.”

- The Lighthouse


“BLE Beacons are the Lighthouses of the

21st Century.”


“Beacons are low-cost transmitters that use

Bluetooth Low Energy to provide Bluetooth smart

devices a new level of proximity awareness”

- Casey Markee


Hyperlocal Marketing


Remember Minority Report?


Image Credit: MobileLeadsLocal.com

Beacons = “Convenience Marketing”

“Delivering a personalized marketing message for a product or service in real-time to a target consumer exactly when they

need it!”

- Casey Markee


The 411 on Beacons


Main Beacon Wireframes & Evolutions


Beacons are Small but POWERFUL!

Beacons are about the size of a quarter and cost between $5-80 each.


Beacons are Small but POWERFUL!

Beacons are about the size of a quarter and cost between $5-80 each.

Visit bit.ly/beacon-hardware-guide

For a Full Review of Beacon Price Points


How do Beacons Work?

Image Credit: Makingittv.com


What can you do with Beacons?

Image Credit: Kinetica.mobi


Facebook “Places Tips” trigger

when within 100 ft of beacon.

Serve a “Welcome Note” to

Visitors.

Serve prompts to “Like” the page

or “check-in.”

Feature posts from your page or

those of your Fans.

Facebook Beacons: Cool but Limited.

http://bit.ly/facebook-beacons


Provides a “Local Tips” option for

retailer but it’s App-Based.

Works to “collect” unique device

IDs for remarketing purposes

Retailers can build up a database

then target on Facebook, Twitter

Xone Analytics dashboards allows

attribution and tracks visits from

online retargeting

Yext Xone Beacons: Local Retargeting Focus

http://bit.ly/yext-beacons


Apple iBeacons: App-Focused & Hot

App-Based (put can also use

Apple PassBook)

Proprietary (but does work on

Android)

Can send messages only through

UUID (Universal Unique

Identifier)

No use of EIDs (Ephemeral

Identifiers)


Google Eddystone: The New Kid on the Block!

Supports URL and App for

messaging.

Open-Source (available on

GitHub)

Can send messages through

UUID (Universal Unique

Identifier), URL or Telemetry.

Uses EIDs (Ephemeral

Identifiers) for secure tracking.


Why should you use Beacons?

Image Credit: Swirl.com


There will be 4.5 Million Beacons

installed in the US by 2018!


“400 Million Beacons Worldwide by 2020”

- ABI Research


“Eddystone forecast to

become the dominate

beacon standard by

2020”

- ABI Research, 2015


Why Eddystone?


Why Eddystone?

800 million additional users ready to

interact with beacons as Android makes

up 80% of smartphone market


The Future for Mobile is all about the

“Digital Concierge”


Did you know you can already use BLE beacons to “check-in” to your

hotel?


iBeacon Case Study: Starwood Hotels (SPG)


Or use them to “navigate” your next

trip to the grocery store?


iBeacon Case Study: Marsh Supermarkets (IN)

http://bit.ly/ibeacons-101


Need to “catch” a train? There’s a

beacon for that as well.


Eddystone Case Study: TriMet PTA (OR)


In Short: Beacons are Bad-Ass!


So How do I get Started?


Get a Beaconstac Starter Kit – Costs $89!

Comes with 3 enterprise-grade

BLE Sensoro beacons

Supports BOTH iBeacon &

Eddystone

Each beacon can cover up to

50ft and last up to 3 years.

The longer the distance, the

shorter the battery life.

Full support and analytics

provided up to 1 year.store.beaconstac.com


Or…Use an Existing Beacon Network!


Or…Use an Existing Beacon Network!

Mobiquity operates a beacon network in 400+ major shopping malls in the U.S. 7500 unique retailers leverage that

network!


Designing your Beacon Campaign


Understand your “Duty of Care”


Does your Messaging Provide “Value?”


What is the Optimal Context & Timing

for my Beacon Messaging?


Where can I most “Efficiently’ Deploy

my Beacons?


Are you Avoiding “Notifications”

Overload?


Are your Beacons an “Isolated”

Marketing Initiative?


Session Takeaways & Resources


Session Takeaways

Beacons are Widespread: 85% of the top 100 US Retail

Locations will be equipped with Beacons by end of 2016


Session Takeaways



Beacons are Low-Barrier: You can be up in 24 hours, for

less than $99, and cover an area of several hundred meters.


Session Takeaways



Beacons are Low-Barrier: You can be up in 24 hours, for

less than $99, and cover an area of several hundred meters.

Beacons Enhance Marketing: Drive traffic, retarget traffic,

or use them to push new offers & experiences.


Beacon Resources List

BLE Beacons Overview: https://developers.google.com/beacons/

Physical Web: https://google.github.io/physical-web/

Eddystone Format: https://github.com/google/eddystone

Google Beacon Demo Platform: http://bit.ly/google-beacon-demo

iBeacon Format: https://developer.apple.com/ibeacon/

Facebook Beacons: http://bit.ly/facebook-beacons

Yext Beacons: http://bit.ly/yext-beacons

Beacon Mapping SDK: http://estimote.com/indoor/

Beaconstac Resources: http://www.beaconstac.com/resources

https://developers.google.com/beacons/

https://google.github.io/physical-web/

https://github.com/google/eddystone

http://bit.ly/google-beacon-demo

https://developer.apple.com/ibeacon/

http://bit.ly/facebook-beacons

http://bit.ly/yext-beacons

http://estimote.com/indoor/

http://www.beaconstac.com/resources


Thank You!


Connect with me Online @

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Follow Casey on Twitter:

https://Twitter.com/MediaWyse

Connect with Casey on Linkedin:

https://www.linkedin/com/in/caseymarkee

Follow Casey on SlideShare:

http://www.slideshare.net/CaseyMarkeeMBA

Download - Beyond SEO: BLE Beacons & You - SearchFest 2016

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