THE DANSETTES- BOYFRIEND EVALUATION

We also chose a style that we wanted to put in the video. Originally we wanted to use a retro effect, to help with a vintage

'Grease style' theme in the video. However, as we changed our story idea for the video, we decided to get rid of the vintage Grease style, at

least mostly. However, we wanted to keep an effect on the video, to give it an indie style.

When we first sat down to plan our video and band profile we decided that we wanted to establish the song as by a kooky indie band. We then chose our band members to fit with this theme.

We used a colour motif throughout our work, even if it was only in bits. We used a slight hazy warm effect, 'Teal and Orange', on all our shots in the music video.

In addition to the music video, we made a website. We tried to reflect our band’s style in the website: www.cookieoverlord.wix.com/thedansettes To continue our motif in our website, we chose an 'indie' theme; for the background, we used a landscape picture with a hazy colour effect over it- a typically indie image. We used lots of images that we had edited to also have a similar indie effect.

We also combined these pictures into the digipack to keep up the ‘indie’ motif.

Another reoccurring image in our products was a record player. This was to link in with the slightly retro theme of the band, and the 'old-school' lo-fi style of the music. A record player was shown at the beginning of our music player, implying all the music in the video was played via an old-school method. The record player was then shown again in our digipack, as the back bit for our CD holder. This gave the effect that the album case was a 'record player', and the actual CD was a record, which again linked in with the retro theme. Similarly, instead of calling our Discography page ‘Discography’, we called it ‘records’, to keep up the idea that our music is retro and played through an old fashioned music method.

The record image also links in with the name of our band- the Dansettes, the name of a brand of old record players; This name fitted perfectly with our retro theme.

An old Dansette record player

The video is a narrative of the song so through the video the audience can see her problem, and feel sorry for her. They will hopefully also end up liking her as they can relate to the problem. In the video, both band members are also dressed in an indie style, instead of dramatic outfits such that pop stars often have in their videos. These clothes make the band more relatable, it’s something anyone could wear, and as they’re indie, are probably similar to the clothes that the audience would wear.

Another reoccurring theme throughout our products was making the band seem accessible and relatable. The band have songs about ‘normal people problems’ such as ‘Boyfriend’, about pining after someone who doesn’t like you back.

Not un-relatable like some pop stars

We put a fun profile for Zoe and Drake onto the website, so the audience could find out a bit more about the band members, and in turn, feel closer to them. We portrayed the singer, Zoe, as a lovely person, which would make the audience like her even more.

The pictures we took and used for our products also served to make the band appear accessible. They are quite intimate shots, such as a close up of the singer. They are also taken in normal places, such as a park, rather then in a studio, where only a ‘celebrity’ would get their picture taken. In the digipack, instead of normal serious band photos, we had pictures of the two of them together having fun, which emphasises that they’re friends as well as band mates.

• Our main product was our music video. In this we presented the band as kooky. The main focus was the singer, Zoe, and she was the only person whose role in the band was established in the video.

The other band member, Drake, featured, but it is not clear that he is in the band. This shows that although it's a band Zoe is clearly the front woman and the focus is more on her. This idea is continued in the website and twitter, as there are more pictures of Zoe, although we decided it was fairer to have an equal amount of pictures of them on the digipack, as it shows they are a band. To continue the indie theme we had chosen for the band, we gave them ‘indie’ style clothing. The wearing of indie clothes was also present in the pictures we took and used for the website and the digipack.

On our website, we also did a link to our 'The Dansettes' twitter page, which similarly had an 'indie' background, and some of the same photos. Our twitter had a link to the website, and to the video on YouTube.

We put our music video on the website, on the homepage, and on the videos page.

We put an image of our digipack into the website so that people could be encouraged to buy it. This also linked the two products together.

In order to combine our products we linked them is so that someone finding one product would be made aware of others.

We also used similar fonts on our digipack and website.

This links the texts together and helps them be recognized as side by side products.