+ OlgaGil [email_address] Banking the Future Curso master de Banca Universidad de Cantabria Santander, El Solaruco, 28 de Noviembre 2008

+ OlgaGil Future, what is Future? Definitions and translation

+ OlgaGil Future? Tools to consider with notable brand examples 1. Blogs ( Johnson & Johnson , Delta Air Lines ) 2. Bookmarking/Tagging ( Adobe , Kodak ) 3. Brand monitoring ( Dell , MINI ) 4. Content aggregation ( Alltop , EMC ) 5. Crowdsourcing/Voting ( Oracle , Starbucks ) 6. Discussion boards and forums ( IBM , Mountain Dew ) 7. Events and meetups ( Molson , Pampers ) 8. Mashups ( Fidelity Investments , Nike ) 9. Microblogging ( method , Whole Foods ) 10. Online video ( Eukanuba , Home Depot ) 11. Organization and staffing ( Ford , Pepsi ) 12. Outreach programs ( Nokia , Yum Brands ) 13. Photosharing ( Rubbermaid , UK Government ) 14. Podcasting ( Ericsson , McDonalds ) 15. Presentation sharing ( CapGemini , Daimler AG ) 16. Public Relations - social media releases ( Avon , Intel ) 17. Ratings and reviews ( Loblaws , TurboTax ) 18. Social networks: applications, fan pages, groups, and personalities ( British Airways , Saturn ) 19. Sponsorships ( Coca-Cola , Whirlpool ) 20. Virtual worlds ( National Geographic , Toyota ) 21. Widgets ( Southwest Airlines , Target ) 22. Wikis ( Second Life , T-Mobile Sidekick ) Peter Kim http://mashable.com/2008/11/07/social-media-marketing-plan/

+ OlgaGil How do I get to know the customer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1 Bret Taylor: CEO Friendfeed

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1 Semantic web http://feel.uoc.edu En breu soon

+ OlgaGil How do I get to know the consumer using 2.0 tools? 1 Eduardo Arcos

+ OlgaGil What about companies, how do they know what the consumer thinks ? 2

+ OlgaGil 2

+ OlgaGil How do I get to focus better on the customer, given that I know the customer ? 3

+ OlgaGil Focus better on the customer using 2.0 tools? 3 Bernardo Hernndez

+ OlgaGil Focus better on the customer using 2.0 tools? 3 Bernardo Hernndez

+ OlgaGil Focus better on the customer using 2.0 tools? 3 Bernardo Hernndez

+ OlgaGil How one goes over changing behaviour, and start to do grand planning ? 4

+ OlgaGil Grand Planning using 2.0 tools? 4 Tom Raftery

+ OlgaGil Grand Planning using 2.0 tools? 4 Tom Raftery

+ OlgaGil Grand Planning using 2.0 tools? 4 Tom Raftery

+ OlgaGil Future? what are the conclusions? Today Oportunities Just tools Please, your turn

+ OlgaGil Banking the Future Thank you