PowerPoint Presentation

By: Al-Anoud Al-Mutlak Razan Kattan

Introduction Bank of America history:

In early 1929 Bank of America National Trust and Saving Association

Bank of America is the largest U.S bank holding company.

In late 1920, Giannini approached Orra E.Monnette about a merger between the two entitiesSan Francisco earthquake struck in 1906 Bank of Italy, founded in San Francisco by Amadeo Giannini in 1904 based on catering to immigrants

Bank of America Headquarters: The Bank of America headquarters is located in Charlotte, North Carolina.

Locations:

It operates in more than 40 countries :Europe, the Middle East and Africa, Asia Pacific and the Americas.

Net income:

Bank of America reports third-quarter 2014 Net Income of $168 Million.

Services provided to employees:

Competitive health care. Retirement. Compensation programs.

Services provided to institutional investors:

Provide institutional clients worldwide with access to our leading sales and trading and research franchises. Investment banking services. Global client relationships and product innovation.

Services provided to individuals and households:

Checking. Credit cards. Savings. Home loans.

Services provided to businesses and corporations:

Capital raising and advisory. Lending and financing. Card solutions. Merchant services. Payments/receivables management. Fraud prevention. Equipment finance/leasing. Liquidity management. Retirement and benefit plan services. Investment solutions and management. Trade services. Philanthropic management. Mergers and acquisitions. Interest rate, currency and commodity risk management.

Mission and Philosophy Our purpose is to help improve the financial lives of our customers and clients through the power of every connection.

Bank of America Corp. Philosophy, similar to a Mission Statement:We believe, very simply, that it is the actions of individuals working together that build strong communities ... and that business has an obligation to support those actions in the communities it serves.Kenneth D. Lewis, Chairman and CEO

Vision and Objectives Building Better Money Habits.

Connecting people to what matters most through lending, investing and giving.

Addressing the critical needs of our communities.

ValuesTo make financial lives better, we must:

Deliver Together.

Act Responsibly.

Realize the Power of Our People.

Trust the Team.

Opportunity.

Important message and Slogan Message:"We are here to help make financial lives better. Better by connecting our customers and clients to the financial solutions they need. And, better by connecting across our company to deliver those solutions. -Brian T. Moynihan, CEO

Slogan: "Think what we can do for you"

Ranking of Bank of America

Bank of America ranked the second among all major mortgage originators in overall customer satisfaction by J.D. Power Primary Mortgage Origination Satisfaction Study in November 13 2014.

Bank of America ranked No. 1 in Online Bank Bill Pay Dollar Share, No. 1 in Active Online Checking Prospect Traffic, and No. 1 in Active Mobile Users by ComScore in June.

Bank of America Merrill Lynch Global Research was named No. 1 Global Research Firm for the third straight year by Institutional Investor magazine.

Rewards received by Bank of America

Winning the accolade for Best Treasury Services in Europe in October.

In July,Bank of America Merrill Lynch received two top honors from Euromoneymagazine, being named Best Global Investment Bank and Best Global Transaction Services House.Trade Finance magazine announced in Junethat Bank of America Merrill was voted Best Trade Finance Bank in the USA.

TV Advertisement

The objectives of the promotional tool Target market: Small Businesses.

Promotional tool message: Inform small businesses of this payroll service. Support and guidance our costumers needs.

The Message Clearly understood.

Positive.

Persuasive.

Informative.

Consistent with the Banks mission, objectives and core values.

Language and Visuals Language: Well structured. Ethical. Clear.

Colors, images, and background

Logo

Font Size

References www.bankofamerica.com

(2014). Retrieved 9 December 2014, from http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Bank-of-America-Mission-Statement.html

Learnbanking.blogspot.com,. (2014). Banking: Bank of America. Retrieved 9 December 2014, from http://learnbanking.blogspot.com/2008/02/bank-of-america_28.html

http://www.youtube.com/watch?v=XznKffG52M4

16