A Project Report On

ACADEMIC YEAR

2006 – 2007

SUBMITTED TO

SAURASHTRA UNIVERSITY

PREPARED BY

MAKASANA SANJAY V.

INSTITUTE

OM V.V.I.M.COLLEGE

OF MORBI

GUIDED BY

Prof. K.G.Taunk

Prof.Mital Shah

DECLARATIONI undersign Mr. makasana sanjay v. a student of F.Y.B.B.A. studing

in om vvim college of morbi, Declare that the project work done in this

report is prepared by me under fully supervision of prof. mital shah and

has not been previously submitted to any university for any examination.

Date:

Place:

_______________

[Sign of Student]

PREFACEIn today’s modern business world is placed on a very complex and

intricate political and economic environment. The new technologies are

adopted and have influenced by environmental factor. The opportunity and

challenges provided by these environment have profound import on the

business type of product to be manufactured and marketed. Business may

also be considered as one of the essential function of the society carried on

primarly on the society.

To know about more as a student of F.Y.B.B.A. conducted industrial

visit of BALAJI WAFERS. From his visit much knowledge of practical

studies is gained more than theoretical studies.

Thus, I take this project as an opportunity to make better future this

project report is the result of co-operation of company. By guide, and my

hard effort. So in respect of my practical training, I am presenting this

report.

ACKNOWLEDGEMENTI am thankful to saurashtra university to include such type of

practical subject in our study.

An attempt was made by me regarding this subject to Know more.

This project have given me better understanding about the subject.

I am also thankful to the company BALAJI WAFERS for giving me

ample assistance to make this project great success.

____________________

Signature of Student

INDEX(1) General Information

(2) The Company

(3) Brief History

(4) Production Department

(5) Personnel Department

(6) Marketing Department

(7) Finance Department

(8) Research & Development

(9) Strategy

(10) Future Plans & Goal

(11) Suggestion

(12) Conclusion

Name of the Company:

“BALAJI WAFERS PVT. LTD.”

Address:

Balaji Wafers Pvt. Ltd.,

Vajdi (Vad), Kalawad Road,

Taluka: - Lodhika,

District: - Rajkot – 360 003.

Gujarat (India)

Form of Business:

Private Limited Company

Head Office:

Balaji Wafers Pvt. Ltd.,

Vajdi (Vad), Kalawad Road,

Taluka: - Lodhika,

District: - Rajkot – 360 003.

Gujarat (India)

Chairman:

Bikhubhai Virani

Banker:

Co-operation Bank

Auditor:

D. K. Patel & Company

Establishment Year:

1982

Phone No.:

91-281-2783755-56-89-90-91-92

Fax:

+91- 281 – 2783747

URL:

www.BalajiWafers.com

E-mail:

contact@balajiwafers.com

Total Area Covered:

85,000 Sq. M.

The CompanyThe makers of ‘Balaji Group’ brand wafers and namkeen food

products has deep faith in God & in good taste. Converting dreams into

reality it leads them to the biggest potato wafers plant of India. The Balaji

plant covres over 85,000 sq. m. area in the outskirts of Rajkot city. Its big

taste revenue i.e. turnover touched to the crore rupees milestone. Balaji

Group has 90% shares of wafers market and 70% shares of namkeen

market in Gujarat. You are invited to travel the past, present and the future

of Balaji group.

Brief HistoryThe journey of Balaji Group in year 1976 by the member of Virani

family. For supplying wafers and namkeens of local brands to the patrons

of Astron Cinema, Rajkot. Due to the short supply of that product they

decided to make their own product line in year 1982. By the overwhelming

retail success they inspired to set a semi automatic plant. Instead of

preparing wafers by the traditional frying method this semi automatic plant

boosted the quality, taste and more sales also. The fame of taste reached to

the whole Gujarat hence it was time to takeover the whole Gujarat so the

biggest automatic plant of Gujarat came into the picture. Quenching the

demand of Gujarat, Maharashtra and Rajasthan region Balaji group is now

looking forward to march over India.

Production Department

PRODUCTS:(1)Potato Wafer

(2)Masal Potato Wafer

(3)Banana Wafer

(4)Masala Banana Wafer

(5)Farali Chevdo

(6)Alu Sev

(7)Ratlami Sev

(8)Chana Dal

(9)Mung Dal

(10) Vatana

(11) Sing Bhujiya

(12) Tikha Mitha Mix

(13) Masala Sing

(14) Sadi Sing

(15) Chataka Pataka

(16) Masala Sing

(17) Tomato Masti

Objectives of Production Department The Nature of production issues & ways to improve effectiveness &

efficiency.

Managerial planning & control for nature of production & operation.

Managerial techniques is required for planning & control.

Techniques for improving productivity.

Probable future Development is operations planning & control.

Manufacturing Process:

“Manufacturing process means step by step conversion of one form

of material into another through chemical or mechanical process.”

Raw Materials:

Choicest Potatoes

Edible Oil

Chilly Powder

Iodized Salt

Sugar

Choicest Banana

Pipper Powder

Peanuts Splits

Choicest Gram Splits

Choicest Peas

Black Gram Blown

Math Bean Flour

Starch

Mint Oil

Rich Flakes

Corn Flakes

Green Gram

Curry Leaves

Sesams

Coriander

Black Peppets

Currim Seeds

Ajovan

Roasted Gram Splits

Amchur Powder

Turmeric Powder

Black Salt

Rich Meal

Production Process:

Production Lay Out:

Company follows line production layout.

Inventory:

There is no question arise for inventory because it’s a good industry

so all the production will be the brush so there is no need for inventory

arrangement.

Waste Mgt. System:

There is no specific waste Mgt. System. Water used in Balaji Wafers

Pvt. Ltd. is lean & pure.

Raw Material

Washed of Potato

Packing Boiling of Potato

Masala Mixing

Slices of Potato

Technology:

Company manufactures their product through high & imported

technology.

Quality Control:

Quality is related concept related to certain predetermined

characteristics with such asshaps, dimensions, composition, strength,

workmanship, finish, color, time, weight etc. According to Alott and

Beauty quality control is the mechanism by which products are made to

upto the specifications determined from the customers demands &

transformed into sales, engineering and manufacturing requirements.

It is concerned with making things right rather than discovering and

rejecting those made wrong.

Quality control is a technique by means of which products of

uniform. Acceptable quality are manufactured. In order words is the

systematic process and which subsequently affect the excellence of the

finished product.

As like other department Balaji Wafers Pvt. Ltd. has also quality

control as Balaji Wafers is good and their product are fresh.

Capacity of Production:

Capacity of production of Balaji Wafers Pvt. Ltd. is 4500 Kg. Potato

and make 1200 Kg. of chips per hour.

Quality Standard: - ISO

Quality Testing:

Balaji Wafer Pvt. Ltd. test their quality is laboratory.

Personnel Department

Introduction“Personnel administration is a method of developing the

potentialities of employees. So that they get maximum satisfaction out of

their work & give their best efforts to the organization.

Personnel management is that part of general manager which is

primarily concern with human constituents of an organization or from the

national point of view the knowledge, skill creative abilities talent, &

aptitude obtained in the population whereas from the view point of the

individual enterprise they represents the total of the inherent abilities

acquired knowledge & skill as accomplices in the talent and attitude of

employees.

The work of the personnel department is concerned with

procurement, development compensation integration & maintenance of

personnel with an object of continuing forward organization. Major goals,

this is effectively describes the process of planning & directing human

resource in an organization.

Because of this importance, Balaji Wafers Pvt. Ltd. company has

also its own separate personnel department, the workers are fully satisfied

in every aspect. The relation between the top management and workers are

very good. The problems of workers are given importance and are solved in

the best possible manner. Thus this type of atmosphere in the organization

has ultimately created feeling in the employees to be loyal & efficient in

their work.

Thus, the most valuable assets of company is human being is well

managed by the personnel department. Personnel department is managed by

personnel department manager of the company of personnel department is

Mr. Raghuvirsinh Parmar.

Organization of Personnel Department: -

The internal or structure of the personnel department varies

widely in different companies, depending upon that size for

example, in small companies, personnel function are discharged by

time executives. But in the large company, where personnel

activities are generally as complex nature a separate department is

organized for the purpose which is called personnel department as in

Balaji Wafers Pvt. Ltd. Company.

Recruitment, Selection and

Induction Recruitment: -

Recruitment is the process of searching for prospective employee

and stimulating them to apply for the job, in the organization.

According to above definition recruitment is a prospecting job where

organizations make such for prospective employees. In practice however

prospective employees to seek out organization just as organization seek

out them. Therefore, the job of recruitment is based on the musing ready

where success of both parties is dependent on timing. The three factors

should be considered as the time of recruitment is as under:

The source of recruitment can be divided as follows:

(1) Internal Source

(2) External Source

Internal Source: -

Internal Source means source are sought from within the

organization. An employee working in the organization is asked if

there friends relatives etc. wish to work in the organization.

Sometimes but at different location. It is also called internal source.

External Source: -

External source include recruitment and human resource

agencies, newspaper advertisements, campus interviews etc.

Balaji Wafers Pvt. Ltd. is using following sources of

recruitment.

(1) Internal Recruitment.

(2) External Recruitment.

Selection: -

“ candidates are screened by the application of his test qualified

applicants go on to the next hurdle, while the unqualified are eliminated.”

Selection as the name implies involves speaking for hire a subset of

workers from the total set of workers who have applied for the job.

Selection is done comparing the requirements of the job with the applicants

qualification an attempt is made to find a round page for a round word. In

doing so naturally many application are rejected. This makes selection a

negative “function”.

The selection produces the works best on foundation provided by the

job analysis and requirement. The selection procedure is basically a series

of personnel studies. It attempt to discover qualification and characteristics

of the job application at each step we learn more about the prospective

employee.

Due to above described important Balaji Wafers Pvt. Ltd. company

adopts following steps for selection of right person on the job.

(1)Application Form.

(2)Reference Checking.

(3)Final Selection.

(4)Placement.

Application Form: -

An application form is a traditional widely accept device for

getting information for a prospective applicant which will be able for

manager to make a proper selection. The form provides preliminary

information as well as aid in the interview by indicating areas of

interest and discussion. Here candidates has to write some

information like biographical letter, educational achievements, work

experience, expected salary, hobbies, reference etc. if an information

given by candidate is right then company will select them for next

stage.

There is different procedure for application for in different

organization. But basic process remains the same as above.

Interview: -

An inter view is a face to face observation and personnel

appraisal method of evaluation the applicant where the interview is

higher & status is in a dominant role. Two interviews – preliminary

and final. Generally occur during the selection process. Where as

large number of candidates are asking for application form. A

preliminary interview becomes necessary. Its purpose is not to make

a detailed probe of qualification but application form to those who

can’t be employed because some genuine reason.

Other forms of interview are patterned interview and

unpatented interview.

Patterned Interview: -

Patterned interview is the interview in which questions to be

asked to candidates are pre decided. Interviewer prepares a question

bank to ask to the candidate.

Un-patterned Interview: -

Un-patterned interview is the interview in which questions to

be asked to candidate are not pre decided. The interview asks the

candidates question on the spot. It depends on the interviewes and

interviewer, which kind of & how to ask un-patterned question.

Reference Checking: -

The use of reference checking is common in most selection as

it involves little time and money and minimum of efforts. The

procedure places reliance on the evaluation of former employers

friends and professional persons checks on references are made by

mail or by telephone & occasionally in person or by using a

reference form.

Final Selection: -

If a candidate successfully passes, then he is finally selected

for a vacancies which occurs into the organization. This is the last

stage for selection procedure.

Placement: -

Placement may be considered as the determination of the job

to which and accepted candidate is to consigned. It is the task to

match people with the position. It creates an interest for candidate to

use this abilities.

Induction: -

Induction is a technique by which new employees

rehabilitated in to the change. The surroundings & introduction to

the parties, policies and purpose of the organization.

In other words, it is well coming process. The idea is to well a

new comer, make him fill as home & generate in him a felling that

his on job, however small his meaningful as significances as pass of

the total organization.

Training and Development Training: -

“Training is short term process utilizing a systematic and

organized procedure by which known managerial personnel who

born technical knowledge and skill for a definite purpose.”

“Give a man a fish, he will eat it. train a man to fish, he will

feed his family.” This is a same which highlights the importance of

training a man. Employee training is the process where by people

born the skill, knowledge, attitude and behaviour needed in order to

perform their job effectively. No big industrial organization can long

binger. The training & development needs of its employees without

seriously arrihilating its performance. Even, the most careful section

does not eliminate the need for training.

There are different kinds of training following are the type of

training.

(1) On the job training.

(2) Classroom Training.

(3) Role Playing.

(4) Training by ment or etc.

Balaji Wafers Pvt. Ltd. also gives training to their workers in

on the job bases. It training work is good, then company gives

service to these employees.

Development: -

“Development is long term education process utilizing a

systematic organized of procedure by which managerial personnel,

learn conceptual & theoretical knowledge for general purpose.

Development activities are used inter change ably. They are

that part of the enterprise, function, which aim at full development of

managers at whatever level they are development is a systematic

process of maintaining and growth by which managerial personnel

gain and apply skill knowledge attitude and insights to manage the

work in that organization effectively and efficiently.

Following are main objectives.

(1) To increase job knowledge.

(2) For decision making ability.

(3) Attitude change.

(4) Performance change.

Job Description: -

Job Description is the written record of the duties,

responsibilities and requires of a particular job. It is statement

escaping job in term of its title location duties working conditions,

and hazards. So the job description means providing guidelines and

information to the candidate about their job for which they are

selected.

In following manner a proper job description can be

collected.

(1) Observation of employees at work.

(2) A study of special maintenances duties.

(3) Reviews of critical incidences.

(4) Discuss with departmental head and outside experts in

the business.

The job description can be adopted for a middle level as well

as executive personnel at managerial level.

The contents of job description remain same in the most

organization.

The following are most contents of job description.

(1) Name of the job.

(2) Duties and Responsibilities.

(3) Relation with other managerial staff.

(4) Job summary.

(5) Position and status in organization.

(6) Working conditions.

(7) Machine tool and equipment.

Promotion and Transfer Policy Promotion: -

Thus the job description provides knowledge what, where and

how perform the job. Some type of job description is also present in

Balaji Wafers Pvt. Ltd. company the head of the department, the

clerks, and workers must be intelligent to know and learn. The work

and also must be well experienced in their particular field.

“Promotion is the transfer of an employee to a job which pays

more money or one that carries some proffered status.”

Promotion is a term which covers a change and calls for letter

responsibility and usually involves higher pay and better terms and

condition of service and therefore, a higher status or rank. Thus

promotion us an upward advancement of an employee in an

organization to another job.

Different company has different task for promotion. But as

far as Balaji Wafer Pvt. Ltd. company is concerned the base used by

the company’s performance along with experience then it is always a

risk to give him promotion because he hasn’t gone through all the

things occurred with higher post.

Transfer: -

“A literal shift causing moment of individuals from one

position to another without involving any marked change in duties,

responsibilities, skill needed by compensation.”

Transfer is a horizontal or retrial moment of an employee

from one job, section, department, shift, plan or position to another

as the same or another place where salary, status and responsibilities

are same. There are several reasons for transfer like unsatisfactory

performance, rude behaviour etc.

Here in the company Balaji Wafer Pvt. Ltd. person can

transferred from one sight to another shift without hanging the salary

authority and responsibility.

Performance Appraisal SystemDespaired the multiplicity and compare nature of many training and

educational programmers, most development up slow and let effective if

the employee is not systematically appraised and feed back information is

not concerning.

In Balaji Wafers Pvt. Ltd. company performance apprised is done by

the management to find out how effective it has been in selecting and

placing employees. If any problems are identified steps are taken to

communicate with employees and try to remedy them.

Wages and Salary

Administration“Wages and salary administration refers to the establishment and

implementation of sound policies and practices of employee

compensation”.

Wage is the remuneration on paid for the service of labors in

production process, where as salary normally refers monthly rate paid to

clerical employees.

Balaji Wafer Pvt. Ltd. gives wages as well as salaries to their

workers or management on performance bases. There is no fixed wages or

salaries. Company pays wages and salaries after deduction of provident

fund, leaves etc.

Employees Benefits and Services: -

Employees, at Balaji Wafers Pvt. Ltd. are given best working

condition and atmosphere to work. They are given additional benefits as per

the performance of individual.

Grievance Handling ProcedureThe definition of grievance varies company to company and author

to author. The broadest interpretation of the term would include any

discount and dissatisfaction that affects organization performance. As such

it can be either stated or unvoiced, return or oral, legitimates or ridiculous.

The grievance handling procedure is usually through or in

connection with the company that with a labor union. If unable, the

company and the made union to investigate and discuss the problem as

issued in any way interpreting peaceful and orderly conduct of business.

In this company, the relation between the employees and employers

are very satisfactory. Therefore, there are no disposes. If there is any

problem, the worker talk with supervisor and if he will not be able to solve

the problem, then workers is allowed to go to the top management.

Personal Records: -

Personal record is an important tool to collect the information about

the present employee. It is also useful to decide whether the employee

should be considered for promotion or not. Personnel department of Balaji

Wafers Pvt. Ltd. has maintained such record system.

Following details regarding an employee are maintained as record:

(1) Name

(2) Age

(3) Date of Birth

(4) Sex

(5) Qualification

(6) Experience

(7) Working Department

(8) Date of joining

(9) Blood Group

(10) Nationality

(11) Local address and contact no.

(12) Permanent address

(13) Designation and salary of the time of joining

Working Hours and Shifts: -

There is only one shift, it is 8 to 5. and if there is any need of extra

shift then they arrange extra shift.

Employees Working: -

In Balaji Wafer Pvt. Ltd., fully automatic plant is there. Still the no.

of workers is 2500. Among 2500 workers are employed by Balaji Wafer

Pvt. Ltd., 90% of are female workers and 10% are male workers.

Marketing Department Marketing Department: -

Marketing management is for creating customers by

persuading them through advertising and personal salesmanship that

the company’s products or services match their indicated needs and

preferences more closely then competitors, offerings, by developing

products and services through technical and market research which

appear to offer profitable sales opportunities and at a price, time and

place the customers want.

Balaji Wafers Pvt. Ltd. has a separate marketing department.

In Balaji Wafers Pvt. Ltd., Marketing department is managed by

marketing manager Vallabhbhai. Marketing of Balaji Wafers Pvt.

Ltd. is done by Katariya Enterprise.

Distribution Channel: -

The distribution of gods is the most important activity in the

process of marketing. We can define the distribution channel as the

set of marketing institutions participating in the marketing activities

in the movement or the flow of goods or services from the primary

procedure to the ultimate consumer.

Generally the distribution channel follows as

under:-

MANUFACTURER

DISTRIBUTORS (kataria)

WHOLESALERS

SEMI WHOLE SALERS

RETAILERS

CONSUMERS

Distribution Channel for Balaji

Wafers Pvt. Ltd. Distribution Channel for Maharashtra and

Rajasthan: -

COMPANY

C & F

SUPER STOCKIST

DEALER

RETAILER

CONSUMER

Organization of Marketing Department:

CHAIRMAN

MANAGING DIRECTORS

DIRECTORS

GENERAL MANAGER

MARKETING MANAGER

A. S.

S. R.

Transportations and Arrangement:

Transportation arrangement should be sufficient for food

industry because food is non-durable product. If there is no sufficient

transportation arrangement for distribution of goods then goods

(product) will be useless and parish because of non-durable nature of

the product.

Balaji Wafers Pvt. Ltd. has 30 trucks for transportations for

supply of goods. Balaji group has ideal distribution channel network

that ensure to supply fresh product to any corner to Gujarat within

24 hours.

Global Marketing:

The company has also global marketing in Dubai and other

countries. The main global market is Dubai for this company.

Demand and Supply in other countries are indirect.

Competitors:

There is no any competitor in local market, but in the global

or national market there are competitors for the company like, Lay’s,

Samrat Namkeen, etc.

Advertisements:

“Advertising is any paid form of non-personal presentation

and promotion of communication to target buyers and publics.”

- philip Kotler

Advertising is the most common tool, companies use to direct

ideas, goods and services to the target buyers and publics.

Organizations handle their advertising in different ways. In small

companies, advertising is handled by someone in the sales or

marketing department engaged with advertising agency. In large

company, they have their own advertising agency through which

they deliver their ideas to the public.

In developing an advertising program marketing manager

must always start by identifying the target market and buyer

motives. Then they can proceed to make the given major decision to

develop advertise which are known as the 5 Ms.

(1) Money

(2) Mission

(3) Message

(4) Media

(5) Measurement

Thus advertisement is a useful component to attract the

prospective buyers. The high tensile fasteners with the brand name

“Balaji” does not needed any type of advertisement because of its

popularity and monopoly in local area enjoyed by the Balaji Wafers

Pvt. Ltd.

Advertisement Budget:

There is no fixed advertisement budget for the advertising in

the company. So, that budget is on task based. That is on

requirement of the advertising.

Advertising Agency:

Company’s ads are given from the in-house and no ad agency

is appointed for the brand.

Market Research:

Market research is a branch of marketing information system.

Market means actual and potential customers. Market research is the

systematic and intelligent investigation or study of the “who, what,

where, when, why and how of actual and potential buyers.”

It deal with research on customer demand e.g. behavior and

attitudes marketplace, analysis of sales data, analysis of market show

of a firm, etc. Market research is primarily concerned with

investigation, analysis and measurement of market demand.

Market research is continuously done by the Balaji. The

major decision regarding to market is taken by the chairman of the

company.

Finance Department Finance Department:

“Finance function does not cover only procurement of funds

but also effective utilities in the business.”

- Haward and Upton

It is universally accepted thing that behind old economic

activities, the purpose is earning. So, by considering this, we can say

that “money or finance” is in the center of the business world.

The finance in the modern business world is the life blood of

business. It is impossible to imagine business without finance. It is

said that “business man takes money to take money”. But it is so

how the business man makes money. The answer is quite simple i.e.

by managing the money means by the extra ordinary management of

finance. In short money is the master key to provide access to the

variable resources and man power for being employed in

manufacturing and merchandise activities.

The Balaji Wafers Pvt. Ltd. Company works very well in the

field of finance. It has a good finance department. The head of

finance department is Mr. Sureshbhai Shakhiya. According to him,

the company at present is financial sound.

Financial Planning:

“Financial Planning pertains only to the function of finance

and includes the determination of the firms, financial objectives,

formulating and promulgating financial policies and development

financial procedures.”

- Walker and Baughn.

Planning is very necessary for the smooth running business.

A business can not be carried out with successfully without proper

planning. Planning means to decide in advance, the activities to be

done for the achievement of organizations over the objectives.

Finance management being a part of the over all management also

needs planning.

Financial planning refers to the estimation of the

requirements of the fund and the sources available to a firm. A sound

planning is necessary for a firm so that the funs required can be

made available as and when necessary in order to formulate the

financial planning. The financial manager has to take various things

in mind such as past records, the present position of the company,

the competition etc.

The financial planning can be classified into two

ways:

(1) Long term financial planning.

(2) Short term financial planning.

Capital Structure:

“Capital Structure is the permanent financing of the firm,

represented by long term debt, preferred stock and net worth.”

- Weston and Brigham

To build up the capital structure of a company is a very

important problem as regarded as the earning and profitability of the

concern. Capital structure of a company refers to the make up of its

capitalization. A company procures funds by issuing various types of

securities i.e. ordinary shares, preference shares, bonds and

debentures. Before issuing any of those securities, a company should

decide about the kinds of securities to the issued. In what proportion

will the various kinds of securities be issued, should also be

considered. However, in broad scene, capital structure includes are

the long term capital resources including loans, bonds, shares, issues,

reserves etc. are the components of the total capital.

Management of Fixed Assets:

Fixed assets are the assets of a relatively permanent nature

used in the operation of business. In other words, we can say that an

item owned by the company having financial minatory value is

known assets. The assets which are used for long period called long

term fixed assets. Where as short term assets include debtors, stock,

cash and bank balance etc.

The decision of the purchasing fixed assets should be taken

very carefully by the management. If we can manage our fixed

assets very well manager, then ultimately it will result into the

benefit to the company. The company has maintained proper record

showing face particular, including quantities details situation of

fixed assets to us, are the assets having being physically verified by

management at reasonable, intervals during the year. Discrepancy

noticed on such verification as compared to books record has being

properly dealt with in the books of account. None of the fixed assets

revalued during this year.

Capital Budgeting:

“The objective of the capital budgeting is to rank various

investment opportunities according to the prospective earnings they

will yield.”

- Hayners and Massie

The most important aspect of capital budgeting process is

identifications, evaluation, authorization and control. The

identification refers to the identity of the project. Identification of

investment ideas is the most critical aspects of this process once the

investment ideas are well identified they should be evaluated and the

correct real should be evaluated the most beneficial project. The

authority may be delegated subject to adequate control and

accountability. A company has a sound capital budgeting for the

purpose of selecting the most advantageous project to make the

sound decision regarding investments.

In this unit the capital budgeting is done by the chairman and

directors in a co-ordinate way. The Balaji Wafers Pvt. Ltd. has

accurate fund in a much planned way.

Management of Working Capital:

“Current assets, by definition, are assets normally converted

into cash within one year. Working capital management usually

concerned to involve the administration of this assets namely cash

and marketable securities, receivables and inventories.”

- James C. Von Horne

There are two types of assets in each concern i.e. fixed assets

and the current assets. Both types of assets should be managed

carefully so as to maximize the profit with minimum investment of

funds working capital management is concerned with problems that

arise with attempting to manage to current assets, current liabilities

and the inter relationship between them. If operational goal is to

manage the current assets and current liabilities in such a way that a

satisfactory level of working capital is maintained. It is a continuous

process which involves control of everyday cash and flow of

financial resources circulating in the enterprise in one form on other.

The working capital refers to the Net Working Capital (N.W.C.) i.e.

current assets and current liabilities. The net working capital

represents that part of current assets which are financed with long

term funds such as cash, marketable securities, debtors and stock and

current liabilities etc.

The management of working capital is divided in to

three arts:

(1) Management of inventories.

(2) Management of receivables.

(3) Management of Cash.

Research and DevelopmentBy synergizing human mind, their likes and sometimes their beliefs

helps a lot. Under the strict laboratory tests each & every batch of raw

material passes and then goes for further processing. As goers of

Multiplexes, clubs demands some zing flavors it is always in considerations

and planning of new flavors to rock them with their taste. Recently

company launched two new products & got high sales volume. So stay tune

in with the zing taste and pure quality.

StrategyThis simple mantra rocked and changed the definition of a chip

world. Winning the heart by quality and great taste and distributing

sufficient dealer margin is a winning strategy of Balaji group. Its ‘Value for

money’ strategy enables even a kid to buy fresh & healthy food in small

prices. Indeed in a neck to neck competition era one must implement new

ideas and balaji group has developed the think tank who continuously

update strategy in the right direction. Think win-win & Stay ahead with us.

Future Plans & GoalsBalaji Group perceive in growth rather say development to touch the

sky. The company will enhance its product range by adding some futuristic

and Indian traditional taste company will plan to some extruded snacks and

western products to their Global market. Recently company has acquired

more space where its entire namkeen unit will be shifted. The future will

see more of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a

Managing Director, Mr. Kanubhai Virani as a Technical Director & Mr.

Keyur Virani as a R & D director. At Balaji progress is a life line.

SuggestionBalaji wafers is a very good company manufacturing wafers. And

there is no chance for suggesting them. But in present era there is one thing

that I would like to suggest.

I would like to suggest that they should advertise more and

television, and should put their product to the international market. So that

the company can progress more and more.

ConclusionThe company Balaji Wafers Pvt. Ltd. is a well known company for

its production and quality not only in Gujarat but al over India.

The company is increasing their production day-by-day. So that they

can create more market of their product and increase sales and due to

increase in sales high return can be received.