Transcript
Page 1: B2B Agency Innovation Day (Google NYC)

Big Data for display ads

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About InstaGIS

InstaGIS, is an easy-to-use mapping platform that allows users to get actionable insights, using location based data.

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The Platform

Yes, it looks l ike Google Maps.

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The Platform

But we index data from: Services

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The Platform

But we index data from: Twitter

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The Platform

But we index data from: Foursquare

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The Platform

But we index data from: Your Data

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The Platform

But we index data from: Demographics

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The Platform

But we index data from: Consumer Spending

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The Platform

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Why

Understanding the “Where” of your customer’s, will dramatically increase the ROI of your marketing campaigns.

Create the correct message

In the best locations

Understanding spending and demographics

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Example

Winery of the year 2013*

*Hall of Fame of Wine & Spirits Magazine

Objective : Create a display ad campaign in NYCBudget : US$50,000

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Example

Target Audience:

High population areas.

Average Age 30-39 years.

Over US$ 60,000 Income

0.2 miles proximity from wine dealers

High wine expenditure.

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Example

High population areas.

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Example

High population areas.

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Example

High population areas.

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Example

High wine expenditure

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Example

High wine expenditure

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Example

High wine expenditure

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Example

High wine expenditure

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Example

Average Age 30-39 years old.

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Example

Average Age 30-39 years old.

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Example

Average Age 30-39 years old.

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Example

Average Age 30-39 years old.

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Example

Average Age 30-39 years old.

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Example

Income People: US$ 60,000

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Example

Income People: US$ 60,000

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Example

Income People: US$ 60,000

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Example

Income People: US$ 60,000

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

0.2 miles proximity from wine dealers

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Example

300 meters proximity from wine dealers

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Example

Of course those are the best Zipcodes!

It was so obvious!

But our target audience was focused in New York, Houston, Philadelphia, San Antonio, Dallas, Austin...

You know the Zipcodes understanding wine customer spending and store locations?

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+1 (415) 527 6636

Ignacio [email protected]

Julián García [email protected]

Starting at: $999 per/ month


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