Transcript
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Survivethe Coming

ContentShock

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First Principles•Be First•Be Right•Be Credible

•Be Better

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What isContent Shock?

• 10 hours/day “consuming content”

• 600% bigger Internet by 2020

• High barrier to entry

• Deep pockets win

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Attack of the Literate Robots

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The “Myth” ofRising Content

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1. “Write good content” is still a stupid strategy

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2. Be Human

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“We will leverage end user learnings on a going forward

basis.”

“We'll use what you learned from now on.”

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“We have created a frictionless user onboarding experience.”

“Signing up is easy.”

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AYFKMWTS?!A commonly used product management go-to-market planning approach leverages the concept of a customer lifecycle delivery model.

Along with ensuring a solution’s technical readiness, a product manager must ensure that tools, processes, documentation and training are developed for sales, operations and customer care before declaring product readiness.

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3. Write Tight

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For sale.Baby shoes.Never worn.

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4. Seriously, Read a Book!

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Title Text• Body Level One

• Body Level Two

• Body Level Three

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• Body Level Five

Reading a lot teaches you what good sentences sound like, feel like, look like.

If you don't know what good sentences are, you will not be successful as a writer of words.

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5. Partner Up

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6. Recycling Content

Bad Idea

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Unless you. . .

• Update old articles

• Revisit old topics• Expand list posts

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Title Text• Body Level One

• Body Level Two

• Body Level Three

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7. Curation

Not a

fan

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8. Go Where The Competition Isn’t

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9. Create Exclusive Content

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10. Marketing Automation?

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Read meProBlogService.com ErikDeckers.com

@edeckerserik@problogservice

Reach me

Thank you!


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