AVAILABILITY, ACCESSIBILITY, VISIBILITY OF
CONSUMPTION, PROMOTION AND ADVERTISING
OF ALCOHOL IN THE URBAN ENVIRONMENT AND
ITS RELATION TO THE CONSUMPTION OF ALCOHOL IN ADOLESCENTS
Funding: Plan Nacional sobre Drogas (2016I029)
Our team
Albert Espelt Ester Teixidó-Compañó Marina Bosque-Prous Susanna PuigcorbéJoan R Villalbí
PND Barcelona’s project team
Prevention and Treatment department of ASPB
M. Teresa Brugal (head of department)
OBJECTIVES
Main objective:
To study the association between the characteristics of the
urban environment (physical and social) and the alcohol
consumption in adolescents in Barcelona.
METHODS
Specific objective 1: Characterize the availability of alcohol, its visibility and the promotion of
consumption of alcohol in Barcelona.
Alcohol outlets
In-premises / off-premises
Advertising and and sponsorship elements
Peddling
Signs of alcohol consumption
METHODS
Specific objective 1: Characterize the availability of alcohol, its visibility and the promotion of
consumption of alcohol in Barcelona.
Socioeconomic variables
5.7 - 8.84.7 - 5.7
3.8 - 4.71.6 - 3.8
Desempleo de larga duración
39.01 - 65.2818.99 - 39.01
-1.99 - 18.99-151.74 - -1.99
Renta familiar disponible
85.7 - 95.875.6 - 85.762.6 - 75.6
47.2 - 62.6
Nivel de estudios
13.8 - 28.8
11.0 - 13.86.7 - 11.00.1 - 6.7
Viviendas sin calefacción
4.0 - 11.02.8 - 4.02.3 - 2.8
1.6 - 2.3
Hogares con 6 o más personas
20.5 - 47.712.4 - 20.57.4 - 12.41.1 - 7.4
Espacios verdes
METHODS
Specific objective 1: Characterize the availability of alcohol, its visibility and the promotion of
consumption of alcohol in Barcelona.
Urban alcohol related variables = Socioeconomic variables
METHODS
Specific objective 2: To analyze the association between availability, accessibility, visibility of
consumption, alcohol promotion and advertizing in the urban environment and alcohol
consumption in adolescents in Barcelona.
.
Binge drinking
Drunkenness
Age of drinking onset
METHODS
Specific objective 2: To analyze the association between availability, accessibility, visibility of
consumption, alcohol promotion and advertising in the urban environment and alcohol
consumption in adolescents in Barcelona.
.
Sociodemographic variables
Academic variables
Health variables
METHODS
Specific objective 2: To analyze the association between availability, accessibility, visibility of
consumption, alcohol promotion and advertizing in the urban environment and alcohol
consumption in adolescents in Barcelona.
.
Individual alcohol consumption variables
Urban Alcohol related variables
METHODS
Specific objective 3: To explore the adolescents perceptions about the influence of the availability,
accessibility and promotion in the urban environment of alcohol in the normalization and
alcohol consumption in adolescents using the concept-mapping methodology.
Generación de ideas
SESIÓN 1 TRABAJO EN GRUPO: 8-20 personas/grupo(lluvia de ideas)
1) Grabación en audio2) Listado de ideas de cada grupo3) Síntesis ideas y eliminación duplicados
LISTADO FINAL
Información participantes (encuesta)
METHODS
Specific objective 3: To explore the adolescents perceptions about the influence of the availability,
accessibility and promotion in the urban environment of alcohol in the normalization and
alcohol consumption in adolescents using the concept-mapping methodology.
“Which environmental factors do you think promote
alcohol consumption?”
METHODS
Specific objective 3: To explore the adolescents perceptions about the influence of the availability,
accessibility and promotion in the urban environment of alcohol in the normalization and
alcohol consumption in adolescents using the concept-mapping methodology.
Estructuración de enunciados
SESIÓN 2
TRABAJO INDIVIDUAL
AGRUPACIÓN IDEAS VALORACIÓN IDEAS
Escala de likert 1-51) Frecuencia del ítem2) Importancia en el craving
1) Agrupar según criterio propio2) Nombrar los grupos
METHODS
Specific objective 3: To explore the adolescents perceptions about the influence of the availability,
accessibility and promotion in the urban environment of alcohol in the normalization and
alcohol consumption in adolescents using the concept-mapping methodology.
Análisis de los
enunciados
Interpretación
de los mapas
• Análisis de escalamiento multidimensional (mapas de puntos)• Análisis de clusters jerárquico (mapas de clusters)• Obtención de mapas con valoraciones• Obtención de gráficos de correlaciones (pattern matching)• Obtención de gráficos de priorización
EQUIPO INVESTIGADOR + PARTICIPANTES EN EL ESTUDIO
FIRST RESULTS PILOT STUDY
In the 20 zones analysed, we found:
306 outlets that sell alcoholic drinks (mean 15.3 per section)
o 66.7% in-premises (bars, restaurants…)
o 26.4% off-premises (supermarkets…)
Unequal distribution: almost 50% of outlets are found in the
city centre
Availability and accessibility of alcohol
FIRST RESULTS PILOT STUDY
Number of outlets that sell alcoholic beverages in the analysedcensus sections, by neighbourhood. Barcelona, 2015
0
20
40
60
Nu
mb
er
of
ou
tle
ts
In-premise Off-premise Other
FIRST RESULTS PILOT STUDY
72 elements of promotional and advertisement of alcohol in public spaces
(specially sponsorship)
Advertisements and alcohol promotion are focused on Ciutat Vella and
Eixample
We found 5 people peddling or promotion alcohol outlets. All in Ciutat
Vella.
Many promotional items related to in-premises outlets (61% of outlets)
91% of off-premises outlets have elements to promote alcohol selling and
consumption
Advertising and promotion of alcohol
FIRST RESULTS PILOT STUDY
Advertising and alcohol promotion elements found in publicspaces, by district. Barcelona, 2015
0
20
40
60
80
Ciutat Vella Eixample Sants-Montjuïc
Les Corts Sarrià- SantGervasi
Gràcia Horta-Guinardó
Nou Barris Sant Andreu Sant Martí
Nu
mb
er
of
ele
me
nts
Advertisement/Sponsorship in public spaces Terrasses with logos
Other elements in in-premise outlets Elements in off-premise outlets
FIRST RESULTS PILOT STUDY
In each time period, 39-52 signs of consumption in public
spaces were found (most of them were cans of beer)
We found more signs of consumption at night time and in
Ciutat Vella
Consumption in public spaces
PILOT STUDY: CONCLUSIONS
The urban environment in Barcelona contains many elements
that promote alcohol use, which are concentrated in the city
centre
Data of the whole city are needed, and our project will allow
us to collect them
Once these data are available, we will be able to study the
association between the urban environment and alcohol
consumption in adolescents.