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Augmented Reality (AR) in Urban Heritage Tourism
Timothy Jung, Ph.D.Dai-In Han
Manchester Metropolitan UniversityManchester, UK
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Agenda• Research Aim• Augmented Reality (AR)• Impacts and Benefits of AR• AR Applications in Urban Heritage Tourism• The Human Factor of AR• Conclusion and Future Research
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Research Aim
• Concept for AR implementation in Urban Heritage Tourism
• Overview of AR impacts and benefits, direction and development
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What is Augmented Reality?
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Expected Impacts of AR• Tangible benefits (economic)
• $600 billion by 2016 (Business Wire, 2013)
• 864 million mobile phones will be AR by 2014 (Financial Times, 2012)
• 100 million vehicles will be equipped with AR by 2014 (Mind Commerce, 2013)
• 1 billion AR users by 2020 (Ahonen, 2013)
• 2.6 billion AR app download by 2017 (Juniper Research, 2012)
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• Intangible benefits– Social capital– AR as infrastructure– Business community– Enhance tourist experience through interaction,
interpretation– Use of virtual space to provide information depth– Increased perceived value– Rich user experience– Customer Engagement
Expected Impacts of AR
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Tourism - Visitor Economy
Augmented RealityBenefits
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Business Sector
Augmented RealityBenefits
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Socio-cultural Benefits
Augmented RealityBenefits
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AR in Urban Heritage Tourism
• Modern technology to support development and competitiveness of destinations
• Access information on immediate surrounding• High focus on navigation to POIs/GPS-based
AR
• Timewarp, Tripventure (AR Gaming)
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• End-user adoption• Personalized Information access• Layered Information to prevent
information overload• Human focus required when developing
and implementing AR
The Human Factor of AR
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• AR Hype/Gimmick purposeful implementation
• Technological challenges still to overcome• Wearable computing Google Glass• AR as mainstream technology• AR to enhance the tourism experience
Conclusion and Future Research
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Thank you for your attention
Contact:Timothy Jung, [email protected]
Dai-In [email protected]
