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AudiAudi

Audi

quattro GmbH 85045 Ingolstadt

www.audi.com

Valid from September 2011

Printed in Germany

158/2101.30.18

All offers available while stocks last. Deliveries and services

provided in accordance with our general terms and conditions.

Subject to misprints, errors and alteration.

This catalogue was printed on chlorine-free bleached paper.

Au

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01

1

Vorsprung durch Technik

2011

Audi design Capturing the unique – Leather An extraordinary material – Audi exclusive

Express your personality – Q3/A1 collection Young and expressive – Kids For the Audi

fans of tomorrow – Heritage Motorsport history you can touch

Audi collection

collection

109

» Sport/ClothingAdidas functional cap – page 069

Adidas functional polo shirts – page 068

Bath towel – page 069

Golf balls – page 067

Golf stand bag – page 066

Golf towel – page 069

Golf travel cover – page 067

Men’s leather jacket – page 071

Men’s ski jacket – page 064

Men’s ski trousers – page 064

Men’s softshell jacket – page 071

Ski gloves – page 065

Ski hat – page 063

Women’s ski jacket – page 063

Women’s ski trousers – page 064

Women’s softshell jacket – page 071

» KidsAudi A1 pull-back car – page 083

Audi Junior quattro – page 083

Audi kids’ car – page 082

Baby cap and towel set – page 074

Baseball caps – pages 077, 080

Käthe Kruse collection – pages 072, 073

Key ring – page 083

Motorsport bear – page 083

Shirts – pages 074, 075, 077 – 079, 081

Sweater – page 080

» R8 GT collectionBallpoint pens – pages 092, 093

Caps – pages 091, 093

Chronograph – page 084

Cufflinks – page 084


Lanyard – page 092

Lighter – page 092

Luggage sets – pages 086, 087

Men’s leather jacket – page 090

Men’s outdoor jacket – page 090

Men’s polo shirt – page 091

Men’s rugby shirt – page 091

Scarf – page 089

Women’s layered shirt – page 089

Women’s outdoor jacket – page 088

Women’s polo shirt – page 088

Women’s sweater – page 089

» Home & LeisureBeaker – page 101

Cigar drill – page 098

Espresso cups – page 100

Lighters – page 098

Metal bowl – page 101

Note book – page 095

Pens – pages 095, 097

Pocket knife – page 098

Shopping basket – page 099

Thermos flask – page 101

» HeritageAviator sunglasses – page 103

Boules set – page 106

Key rings – page 107

Kids’ Heritage jacket – page 104

Kids’ Heritage polo shirt – page 104

Men’s Heritage jacket – page 104

Men’s Heritage polo shirt – page 104

Shoulder bag – page 105

Wallets – page 107

Women’s billfold – page 107Ë!",F

Tq!*

Ì

003Editorial

Four Rings.

One underl ying spirit.

Audi stands for Vorsprung durch Technik. That refers not only to our

cars, but also to everything else that bears our name. Because our

philosophy is always the same: the product must be unmistakable.

It has to represent the spirit of our brand. In short: it needs to be

something special.

In this catalogue, we’d like to introduce you to the Audi collection.

Selected items can accompany you throughout the day, no matter

where you are. Begin the day in relaxed mood with a glance at one

of our high-quality chronographs. Feel at home with our timelessly

stylish fashion range. And spoil the young ones with the cheerful

children’s range.

Enjoy Audi. Live Audi.

In dialogue: Audi QR codes

Experience the Audi collection: use a QR app on your

phone to capture the QR code. Or go to the following

address: www.youtube.com/user/audi.

Audi_CK2011_Editorial_18.indd 3 05.08.11 10:20

006 Audi designAn interview with our head designer

Wolfgang Egger about what makes

Audi design so unique.

010 LeatherExtraordinary material transformed

into extraordinary products.

020 TravelNo matter where you are – with

Audi accessories you’ll always feel

right at home.

028 WatchesWe know how important time is –

after all, Audi has been around for

over 100 years.

036 Audi exclusiveThat individual touch – exclusively

from Audi.

038 Q3/A1 collectionYoung and modern – stunning outfits

designed in cooperation with Maloja.

ContentsWelcome to Audi and the Audi collection.

Find out what it means not just to drive an Audi but to really live Audi.

028

010

052 AccessoriesThe little things in life

also deserve great design

because they enrich our

everyday lives.

062 Sport/ClothingDynamics are an integral

part of our brand. The

same is also true of our

clothing.

072 KidsThey may not be old

enough to drive, but kids

can be Audi fans too.

084 R8 GT collectionThe sportiest accessories

for some of our sportiest

cars.

094 Home & LeisureLend your home that

certain Audi touch.

102 HeritageCommemorating our

greatest victories – with

a series of specially

selected items.

108 Index

084

038 072

006 Audi design

The special something that defines Audi

design isn’t produced in a vacuum. Design,

creativity, a feel for the vocabulary of shape –

these all require inspiration.

Audi designers find this inspiration in Munich.

The capital of Bavaria combines sophistication

with spacious urban planning and provides

an ideal environment for new ways of think-

ing and interdisciplinary exchange. A young,

international design team headed by Wolf-

gang Egger works in a commodious, well-lit

office: this is Audi Concept Design. Their

main duty is to come up with ideas for the

unique vehicles that Audi produces. But they

also develop exclusive designer products

that make the Audi brand come to life beyond

the world of cars.

The products adhere to the philosophy and

formal style of Audi design: clear lines,

minimalist execution, no unnecessary orna-

mentation. Everything about the vehicle or

designer product is there to serve a rational

purpose. The classic design adage “form

follows function” is given precise expression

here.

Alongside the brand’s aesthetic sensibility,

the designers also favour materials that are

used by Audi in automotive construction.

Carbon, aluminium and leather afford every-

day items an added sense of value and pres-

tige.

Commonplace items are given the Audi de-

sign treatment, elevating them above the

mundane. Take the unique appearance of

the football table, for example (see next

page).

But what is the underlying motivation for

transforming everyday items into Audi

design products? Egger explains: “It allows

people to experience the Audi brand from

a new perspective and encounter a very

different kind of ‘Vorsprung durch Technik’.”

Focus on precision

Good design must always make a

statement and express some kind of

vision, says Wolfgang Egger. It must

strive for excellence and anticipate

future developments.

Audi_CK2011_Design_18.indd 6 05.08.11 10:19

007Audi design

At Audi, high-performance design applies to everyday items as much as it does to automobiles.

Audi_CK2011_Design_18.indd 7 05.08.11 10:19

008 Audi design

Technology, high-quality materials

and meticulous workmanship define

all of our products. That goes for

both our cars and our accessories.

The Audi design football table, which just two years ago was no more than a design

study from Audi Concept Design, is now in series production. And for all those who

say football tables aren’t supposed to look good: in professional football the ball is

no longer made of leather but of polyurethane.

Individually hand-crafted, the wooden core is finished with aluminium and a high-

strength synthetic material. One important fact is that the table’s characteristics

comply 100 % with the requirements of a professional competition-level football

table. This combination of functionality and design is unique in the world of table

football.

Nothing was left to chance. In the Audi educational workshops in Ingolstadt and

Neckarsulm, ten Audi apprentices built ten football tables. The tables took an entire

year of complex manual labour to complete – under the watchful eye of the Munich

design team. The result was a set of high-quality design prototypes. Using the lessons

derived from this process, the football table manufacturer Leonhart produced an

exclusive limited production run.

Wolfgang Egger: “We incorporated large flowing surfaces and clear precise lines into

our football table design. The brushed aluminium frame creates an exciting contrast

to the white tabletop.”

Built by hand, played by

hand: the Audi design

football table. A designer

object of the sporty kind.

„“

009Audi design

Audi design football table

The handmade designer football table with a wooden core, finished with aluminium and high-strength synthetic elements. The materials, workmanship and technical execution meet the exacting requirements of a professional football table. Limited edition of 20 tables.

Measurements: 165 x 150 x 95 cm (with rods) 165 x 90 x 95 cm (without rods)

120.10.001.00

Audi Tachoscope®

The Audi Tachoscope® is strictly limited to 100 units – each watch representing one of Audi’s 100 years. For more information, please see page 29.

Audi’s 100 year anniversary was honoured

with a very special timepiece – the Tacho-

scope® Audi Centennial Edition watch.

It encapsulates the brand’s unparalleled

passion for tradition and innovation,

design and precision, premium quality

and perfection.

“The Tachoscope® pays homage to 100 years

of Audi”, says Rupert Stadler, Chief Executive

of AUDI AG. “This timekeeper is a master-

piece of the watchmaker’s craft, a product of

our passion for mechanical precision. And it

symbolises the proud heritage of our power-

ful brand.”

As a masterpiece of watchmaking, this single-

pusher chronograph with tachymeter function

features a manufacture calibre and a truly

unique layout.

The dial is made of genuine enamel: inspired

by the instrumentation typography on the

legendary Auto Union racing cars, Audi design

developed a totally new and particularly

legible font.

The dial is dominated by the large numerals

demarcating the seconds, which are reminis-

cent of the rev counter in the Grand Prix

Type C racing car of the 1930s. Audi design

crafted the crown in the shape of a gear-

wheel. The case, delineated by clear-cut

edges, radiates elegance and proportional

balance. Audi’s anniversary years are en-

graved on the rotor of the mechanical move-

ment and are visible through the glass back

of the case.

“Visually, the movement in the Tachoscope®

is incredible,” says Wolfgang Egger. “The

design of the Centennial Edition watch is

classic Audi – our design philosophy translat-

ed to classic watch design. The Tachoscope®

is state-of-the-art, as are all our products

in their individual segments.”

010 Leather

Audi_CK2011_Leder_18.indd 10 05.08.11 10:22

011Leather

We make cars more

innovative. Why shouldn’t

we be able to do the

same with handbags?

Qualit y

you can see,

feel and smell.A sense of achievement is a magnificent feeling. One that’s often

followed by the desire to treat yourself to a reward. But it’s the little

luxuries that frequently make life more pleasurable. Like a high-quality

accessory in exclusive leather, for example.

Women’s handbag

Spacious handbag made from grained leather. Outer zip pocket, handle with imitation seam. The handle’s length can be adjusted using a hinge. On the inside: compartments for valuables, mobile phone and pens.

Dimensions: 44 x 36 x 17 cm

314.11.018.00

„“

012 Leather

1 Men’s wallet

Wallet in horizontal format. 2 large compart-ments for notes, coin compartment, flap with 10 pockets, net pocket for ID card.

Dimensions: 12.5 x 10.3 x 1.2 cm

314.11.007.00

2 Women’s purse

With all-around zip. 2 compartments for notes, 2 deep compartments, coin compartment, 7 card holders.

Dimensions: 10 x 14 x 2.2 cm

314.11.001.00

3 Mini purse

Triple-folding wallet. Large compartment for bank notes, 4 card holders, coin compartment with zip.


314.11.011.00

Something valuable

for your valuables.

1

2

3

013Leather

4 Women’s billfold

Billfold with all-around zip. 2 compartments for bank notes, 1 large zip compartment for coins, 12 card holders and 2 slip-in compartments.


314.11.003.00

5 Credit card wallet

Flat leather wallet. 12 card holders, 2 deep pockets, 1 large compartment for bank notes.

Dimensions: 10 x 11.5 x 0.6 cm

314.11.010.00

6 Wallet

Wallet in vertical format. 2 large compartments for notes, coin compartment, 8 card holders, 2 deep pockets.


314.11.004.00

The Audi collection wallets and purses made from

high-quality cowskin Nappa leather are valuable

even before you put any money in them.

4

5

6

014 Leather

The pieces of leather are inspected

several times and then individually

selected for further processing.

Just like many of the seat elements in our

vehicles, the leather accessories are often

manufactured by hand.

This is Audi design you can

touch – without putting a

hole in your wallet.Uniqueness requires craftsmanship.

As a natural product, every piece of leather is unique and

no piece looks like any other. And this is how it needs to be

treated. For this reason, our accessories are produced in

predominantly manual processes – from stamping out

the leather with a die punch and turning the edges with a

bone folder, through to cutting, gluing and stitching with

the sewing machine. Every piece of leather is individually

punched by laser and lined with high-quality grey fabric.

The transformation of animal hide into leather is one of

the oldest skills known to man. And to the present day,

this both supple and robust material finds use in the widest

range of applications.

1

„ “


015Leather

Leather is sensitive. Processing it requires

special tools and great skill.

These exclusive accessories are made using only high-

quality cowskin Nappa leather that has been tanned

without the use of chromium. The production process

guarantees soft and supple leather with a wonderfully

natural appearance and texture. In terms of functionality,

design and innovative solutions, all of these German-

made leather products clearly bear the Audi hallmark.

1 Pouch for car keys

Leather pouch with 2-sided zip, suitable for Audi car keys and other keys.


314.11.013.00

2 Leather folder

For A4 notepads (notepad not included), ring mechanism, pen holder, fastener for iPad etc., compartments for mobile phone, calculator, cards.


314.11.016.00

3 Vehicle documents holder

Leather holder. 3 transparent compartments for documents, 3 card holders, 2 deep pockets.

Dimensions: 9.2 x 12 x 1.3 cm

314.11.008.00

4 Cigar case

Leather case. Fits two cigars.


314.11.017.00

2

3

4

1 Smartphone case

Slip-in case for iPhone, iPod, etc. With removal tab.

Dimensions: 7.5 x 12.5 cm

314.11.006.00

2 Pen case

Flap case with push button. Fits two pens.

Dimensions: 15.5 x 5 x 2 cm

314.11.014.00

3 Business card case

Slip-in case for approx. 15 business cards.

Dimensions: 7.5 x 13 cm

314.11.015.00

4 Attaché case

Made from coarse-grained cowskin leather, handle with decorative stitching, covered metal clasps, 1 large compartment, organizer compartments for mobile phone and pens.


314.11.019.00

Requirement 1: infuse everyday

objects with premium quality.

Requirement 2: ensure that the workmanship

is perfect, even in the smallest details.

21

3

017Leather

Requirement 3: always combine

the practical with the beautiful.

The quality of a product can only be as high as the material

from which it was manufactured. This is why we ensure that

the materials for all our accessories exhibit consistently high

levels of quality. Because only then is durability – and your

complete satisfaction – guaranteed.

4

018 Leather

The design language of Audi is visible in

the clear lines, the functional details and

the overall visual impression.

Design

with a unique

trademark:

perfection.

1 Leather belt

Leather belt with metal clasp in satin finish, Audi rings engraved on the upper side of the clasp. Perforation at end of belt.

Length: 120 cm (can be individually shortened)Width: 2.5 cm (narrow), 3.5 cm (wide)

Narrow314.11.002.00 Wide314.11.005.00

1


019Leather

2 Weekender bag

Travel bag in grained cowskin Nappa leather with zip opening, handle with decorative stitching, outer zip, inner compartments for small items.


314.11.020.00

3 Wash bag

Bag made from grained leather with zip, inner zip compartment and 3 net pockets.

Dimensions: 27.5 x 18 x 13 cm

314.11.012.00

4 Cosmetics case

Leather case for cosmetic items. Zip, 2 inner compartments.


314.11.009.00

2

3

4

020

SoHoW Houston St

Broadway

Canal St

Travel

Stand at the curb, hail a cab,

get in. The city’s yellow cabs

are an institution.

New York The city that never sleeps.

People from all over the world. Their

cultures, their customs, all combined

in one single city: New York.

New York is movement, communication,

community. Always changing. Always

inspiring. And always worth the trip.

The trendy district in the south of Manhattan

inter sected by Broadway. The north is overrun by

tourists in countless restaurants and boutiques,

but in the south, that original SoHo flair can

still be felt. Artists and free-spirited individuals

populate the many lofts and studio apartments.

SoHo

Audi_CK2011_Reise_18.indd 20 05.08.11 10:24

021Travel

There are many ways to discover New York:

the most intimate of all is on foot.


022 Travel

1 Trolley case

Case with extendible handle, 4 low-friction wheels, standardised TSA lock with integrated address label and front pocket. On the inside: 2 dividers, zipped compartments for small items, fastening belts, removable garment bag, 2 shirt bags with folding boards, shoe bag and laundry bag. The large case comes with a garment bag and a shoe bag.

Materials: Polycarbonate exterior with nylon fabricDimensions including wheels:Large trolley case: 53 x 80 x 33 cm(not pictured)Medium trolley case: 43 x 70 x 27 cm

Large315.10.003.00 Medium315.10.004.00

2 Business trolley case

Trolley case with extendible handle, 2 wheels. Outer pocket for documents. Business section with padded laptop pouch and charger pocket, file dividers and organiser pockets for mobile phone, pens and business cards. Separated, zipped garment compartment with fastening belt, laundry compartment and removable shirt bag. Standardised TSA lock with address label.

Material: Polycarbonate exterior with nylon fabricDimensions including wheels: 50 x 40 x 20 cm (complies with the hand luggage dimensions specified by Lufthansa and IATA)

315.10.005.00

1

2


023

BrooklynBroooook yynnnnnrooklynyynnrrooklyrooo yll

ManhattanBridge

BrooklynBridge

rg WilliamsbuBridge

Welcome to Brooklyn!

Over the last few centuries, countless immigrants have been drawn to

this particular corner of the Big Apple. As a result, Brooklyn is one of

the most colourful districts of New York and the most populated of the

five boroughs. If you ever travel to New York, be sure not to miss this

unique part of town.

BROOKLYN BRIDGE

The Brooklyn Bridge is one of the oldest

bridges in America and an icon of the city.

It connects Brooklyn and Manhattan and

was originally intended for horse-drawn

carriages and trolley cars, but now boasts

six lanes just for cars. There’s also room

for pedestrians and cyclists to enjoy this

magnificent bridge, too.

1 Garment bag

With shoulder strap, 3 front pockets and an all-round zip. Spacious interior with 2 hooks for hanging, fixture for 2 hangers, separate inner pockets, removable shoe bag and kink protection for trousers.

Material: Nylon fabric and solid EVA materialDimensions: 54 x 63 x 10 cm

315.11.001.00

2 Laptop case

Shoulder bag. 2 main sections, padded laptop pouch, charger pocket, large document compart-ments and organiser pockets. Padded shoulder strap and suitcase attachment function.

Materials: solid EVA material and nylon fabric.Dimensions: 44 x 34 x 18 cm

315.10.006.00

The Manhattan skyline – absolutely unique and instantly recognisable.

Many immigrants remember the first moment they laid eyes on the

island. Today, this vista of promise still never fails to amaze those new

to the city.

1

2


025Travel

3 Beauty case

Wash bag with suitcase attachment function, zip opening allows case to be hung up, integrated mirror and large main section with loops and inner pockets. 2 separate side sections for storing small items; sections also include waterproof pockets.


315.10.008.00

4 Wash bag

Zip opening allows bag to be hung up, large main section with loops and pockets for cosmetics. 2 separate side sections for storing small items; sections also include waterproof pockets.


315.10.007.00

Constant travel, constant companion.

No matter where you are, with

Audi Travel Accessories you’ll always

feel at home.

3 4


026 Travel

The modern individual

is always on the go.

Luckily, there are plenty

of accessories that

perfectly complement

our mobile, urban life-

styles.

1 Backpack

With large main section, padded 15˝ laptop pouch on the back side, numerous organiser compartments and exterior zipped pockets.

Exterior material: 100 % eco-friendly polyester (reduced use of water, chemicals, energy and CO₂ emissions during production)Interior material: 100 % cottonColour: mottled grey/black (outside), brown (inside)Dimensions: 43 x 34 x 22 cm

315.11.006.00

2 Messenger Bag

With large main section, padded 15˝ laptop pouch on the back side, numerous organiser compartments. Zipped pocket integrated into the flap on the front of the bag.

Exterior material: 100 % eco-friendly polyester(reduced CO₂ emissions and reduced use of water, chemicals and energy during production)Interior material: 100 % cottonColour: mottled grey/black (outside),brown (inside)Dimensions: 32 x 50 x 16 cm

315.11.005.00

1

2

2

„

“

027Travel

4 Smartphone case

Sleeve case with an additional outer pocket, e.g. for cards or business cards.

Exterior material: 100 % eco-friendly polyester(reduced output of CO₂ emissions and reduced use of water, chemicals and energy during pro-duction)Interior material: 100 % cottonColour: mottled grey/black (outside)brown (inside)Dimensions: 14 x 8 x 0.5 cm

315.11.007.00

3 Mobile device case

Zipped case that can also be used as a stand (e.g. for an iPad), with flat outer zip pocket and flat handle.

Exterior material: 100 % eco-friendly polyester(reduced output of CO₂ emissions and reduced use of water, chemicals and energy during pro-duction)Interior material: 100 % cottonColour: mottled grey/black (outside)brown (inside)Dimensions: 27 x 22 x 2.5 cm

315.11.008.00

Here today, tomorrow another city, another

country, another world. No matter where you

are, Audi Accessories allow you to be yourself. 3

4

Audi_CK2011_Uhren_18.indd 28 05.08.11 10:25

029Watches

Ever since the first mechanical watches

were produced, their makers have been

striving to achieve the highest possible

levels of precision. The tools available for

this endeavour have never changed – tech-

nical know-how and outstanding crafts-

manship. Values that have defined Audi

since 1909.

But that’s by no means all. Innovation and

progressive design are also anchored at the

brand’s core. And

this drive for perfec-

tion has now led to

the creation of a wristwatch that represents

a masterpiece of technology and mechanical

precision.

The Audi Tachoscope® pays homage to

100 years of Audi. This unique automatic

chronograph with tachymeter function

embodies the brand’s incomparable values

and harks back to Audi’s legendary motor-

sport victories of the 1930s.

Great attention was also paid to small

details such as the crown in the form of

a gearwheel and the anniversary years

engraved on the rotor.

The technology beneath the sapphire crystal

comes from Chronoswiss. Housed inside the

Tachoscope® is the exclusive and patented

automatic manufacture calibre C. 125. The

Glucydur balance completes 21,600 os-

cillations per hour and enables impressive

stopwatch accuracy down to one-sixth of

a second – perfect precision.

As a limited edition of

just 100 watches, the

Tachoscope® is a fasci-

nating chronograph that is as unique as

the occasion for which it was created.

You can’t

hold back time.

But you can

measure it down

to 1/6 of a second.

Tachoscope®

Automatic chronograph with regulator dial and tachymeter function. Hour, minute and second hands, centrally located chronographic seconds indicator, tachymeter scale. Water resistant to 3 atm. Solid 26-piece case, crown in Audi design with integrated pusher (monopulsante).

White gold Tachoscope with dial in sterling silver (925), 65 units.

Platinum Tachoscope with dial in enamel, 35 units.

Dimensions: case diameter 42.8 mm, height 11.8 mm

White gold110.09.002.00 Platinum110.09.001.00

030 Watches

With every Audi, you’re free to choose from

different kinds of paint finish, seat upholstery

and optional equipment. With these three-hand

watches, it’s virtually the same: thanks to their

replacement straps, they can create an entirely

different impression every day – and so can you.

Who do you want to be today?

1 2

„

“

031Watches

1 Three-hand watch with leather strap

Watch with hour, minute and second hands, date display, dial in black, Swiss Ronda 715 quartz movement, mineral glass, screwed crown, easy-to-change straps. Water resistant to 5 atm. Swiss made.

Case dimensions: diameter 40 mm, height 11 mm

310.09.002.00

2 Three-hand watch with metal strap

Watch made from brushed stainless steel. Hour, minute and second hands, date display, dial in silver, Swiss Ronda 715 quartz movement, min-eral glass, screwed crown, easy-to-change straps. Water resistant to 5 atm. Swiss made.


310.09.001.00

3 Replacement straps

Brown leather strapCowskin leather, pin buckle made of stainless steel.310.09.014.00

Black leather strapCowskin leather, pin buckle made of stainless steel.310.09.013.00

Metal strap Folding clasp made of stainless steel.310.09.015.00

Three-hand watch package 1

Three-hand watch with metal strap and additional black leather replacement strap.

310.09.006.00

Three-hand watch package 2

Three-hand watch with black leather strap and additional brown leather replacement strap.

310.09.007.00

The sensation of feeling something special or even being something special – that’s what

motivates us. In an age when we read the time on our mobile phones, wristwatches have

once again become more than just everyday items. Sometimes they’re merely fashion

accessories. But increasingly they’re a statement – a deliberate choice that distinguishes

the wearer from those who remain in constant thrall of their phones instead of casting a

composed glance at their wrist. The place where the passing of the day can be observed.

The place where traditional materials sharpen your awareness of precision and master

craftsmanship. The place where you choose to wear something special.

The chronographs and three-hand

watches feature an ingenious mecha-

nism for quickly changing the strap,

Audi has applied for the patent.

1–4

Mechanism on the three-hand watches

The opening for removing and inserting

the watch strap is on the left side of the

watch case.

Insert the desired watch strap in the

opening on the side of the watch case.

Then rotate the watch strap up or down

and click it into the correct locked position.

The same process in reverse makes it

just as quick and easy to remove the

watch strap and replace it with another.

3

2

1

3

4

032 Watches

Every second

is precious.

We make them

even more so.

2 Chronograph, brown

Chronograph with “double stop” function, lumi-nous hands and numerals, date display, brown dial and cowskin leather strap, with Swiss Ronda 5030.D quartz movement. Water resistant to 5 atm. Made in Germany.

Case dimensions: diameter 42 mm

310.11.001.00

3 Chronograph Big Date

Classic chronograph. Black dial with large lumi-nous hands and numerals. Date display, “double stop” function, tachymeter scale for measuring speed, Swiss Ronda 5020.B quartz movement, black leather strap. Water resistant to 5 atm. Made in Germany.


310.10.003.00

1 Chronograph

Watch made from brushed stainless steel. Mineral glass, screwed crown. Swiss Ronda 5030.D quartz movement with chronograph function for measur-ing seconds, minutes and stop times, date function and tachymeter scale for measuring speed. Three different straps that click into place. Water resist-ant to 5 atm. Swiss made.


1 Metal strap310.09.003.00

2 Leather strap310.09.004.00

3 Rubber strap310.09.005.00

Chronograph package 1

Chronograph with metal strap and black leather replacement strap.

310.09.008.00

Chronograph package 2

Chronograph with rubber strap and black leather replacement strap.

310.09.009.00

Chronograph replacement straps

Metal strap made of stainless steel310.09.011.00

Black leather strap Cowskin leather, pin buckle made of stainless steel.310.09.010.00

Black rubber strap Rubber, pin buckle made of stainless steel.310.09.012.00

The three chronographs presented here also come with

a practical and elegant replacement strap. Each one is of

premium quality and lends the watch its own particular

character – that can easily be changed again tomorrow.

1

„“

033Watches

Precision is an extremely imprecise concept.

If a movement deviates from the actual

time by just 30 seconds per day – or every

86,400 seconds – its degree of accuracy is

an astonishing 99.965 %. It could thus be

reasonably described as being “precise”.

But compare this value with the accuracy

expected of high-quality watches and it puts

things into a different perspective. So what

defines a watch with a maximum level of

precision? The key factor in the accuracy of

a watch is the quality of its movement. The

more precise the regulation, the more accu-

rate the watch will be. Another aspect not to

be overlooked is the movement’s behaviour

at different temperatures and in different

positions.

How precise is precision?

2

3

034 Watches

Time has an individual quality. Taking your time over some-

thing – an absolute luxury. What better way to savour this

luxury than with an attractive timepiece?

Wearing a wristwatch was initially a female privilege – around

the turn of the century, men were still using pocket watches. Only when

the operation of machines became more widespread and the ability

to quickly check the time became more important did the wristwatch

begin to appeal to both sexes. The first men to wear this “newfangled”

wristwatch were pilots, eventually leading to the coining of the term

“pilot watch”. Ladies watches have remained fashion accessories to this

day, usually with restrained design so as to suit any occasion. With the

Audi chronographs, you’ll always feel perfectly attired – regardless of

whether your wrist is masculine or feminine.

1 Women’s dual time watch, white

Three-hand watch with white dial. Display of second time zone in silver sunburst finish, Swiss Ronda 6203.B quartz movement, luminous hour and minute hands, date function, decorative stones on the pusher, white leather strap. Water resistant to 5 atm. Made in Germany.


310.10.001.00

2 Men’s dual time watch

Silver dial with luminous detailing, date function, time zone with sunburst finish, display of a second time zone, Swiss Ronda 6203.B movement, black leather strap. Water resistant to 5 atm. Made in Germany.


310.10.002.00

3 Women’s dual time watch, brown

Three-hand watch in cappuccino brown with dark Swarovski decorative stones indicating the hour marks. Luminous hour and minute hands, date function, display of a second time zone, Swiss Ronda 6203.B quartz movement, calfskin leather strap. Water resistant to 5 atm. Made in Germany.


310.11.002.00

1 2

3


035Watches

4 Audi design Square watch

Three-hand watch. Stainless steel, highest quality workmanship from the watchmakers at Sinn. Con-vex sapphire crystal glass, non-reflecting on both sides. Swiss ETA 2824-2 automatic movement, accurate from – 40 °C to + 80 °C. Pressure and water resistant up to 10 atm. Vegetable-tanned cowskin leather strap, nickel-free case back.

Case dimensions: 34.4 x 32.8 x 11.75 mm

110.04.002.00

4


Audi_CK2011_Exclusive_18.indd 36 05.08.11 10:20

037Audi exclusive

1 Audi exclusive note book sleeve

Case in original cowskin Nappa seat leather. Chestnut brown with powder beige inset. Branded with “Audi exclusive” metal badge, A5 note book included.

Dimensions: 16 x 22.3 x 2 cm

314.11.022.00

If you drive an Audi, you already know Audi exclusive: With its

outstanding range of leather in selected beautiful colours, this

line offers you products that go beyond the normal equipment.

You can now enjoy these fine materials outside your car too:

with a leather cover for your note book, a high-quality business card holder

or a stylish key ring.

2 Audi exclusive business card holder

Flat business card holder with 2 pockets made from original seat leather. Chestnut brown with powder beige inset. With “Audi exclusive” embossing.


314.11.021.00

3 Audi exclusive key ring

Key ring made from original cowskin leather seat material. With carabiner and split ring for attaching keys, small “Audi exclusive” metal badge.


318.11.008.00

Passion you

can touch.

3

2

1

Audi_CK2011_Exclusive_18.indd 37 05.08.11 10:20

038

Q3

Q3 collection

Rediscovering

the future.

Maloja:

The team at Maloja works with traditional materials – com-

bining them with the cuts and designs of tomorrow. The final

results are unique items of clothing, exceptional in quality

and brimming with adventure. Experience them for yourself.

The Audi Q3 has its own partic-

ularly special qualities: urban

design, a contemporary form of

mobility and plenty of space for

the driver. At Maloja too, space

is an integral part of their philos-

ophy. In order to work creatively,

people need both the teamwork

aspect as well as room to with-

draw.

Audi_CK2011_Q3_A1_18.indd 38 05.08.11 13:13

039Q3 collection

Creating something together.

The team at Maloja draws inspiration

from one another – and beyond.

The mighty Alps – the landscape and

challenges that they represent – are

the driving force behind Maloja’s designs

and cuts. Modern functional materials

are harmoniously combined with

patterns inspired by rural art and the

Alpine spirit. Traditional colours are

fused with new cuts in compelling

styles.

Modern life can be much too hectic.

Let’s give ourselves time to withdraw

for a moment. Let’s make our surroundings

more comfortable, personal, friendly.

Let’s clothe ourselves in natural materials.

And value real quality again. Enjoying

what we have. Because then we can meet

the complex demands that confront us

every day with a simple and authentic

presence.

The Audi A1. Immense. Even in the

smallest details. This is the concept

behind the A1 collection. The highest

quality standards apply here too – in

every stitch and every button.

Audi_CK2011_Q3_A1_18.indd 39 05.08.11 13:13

Q3040 Q3 collection

1 Q3 lanyard

Braided leather band and ring with embossed Q3 logo.

318.11.009.00

Audi_CK2011_Q3_A1_18.indd 40 05.08.11 13:13

041Q3 collection

2 Women’s Q3 Thermolite quilted jacket

Thermolite padding, ultra-lightweight, ultra-warm, with multicoloured zip, shoulder yoke, Q3 felt badge, checked details on inside, 100 % polyester, textured on the inside, wash -able up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.028.01–05

3 Men’s Q3 Thermolite quilted jacket

Thermolite padding, ultra-lightweight, ultra-warm, with multicoloured zip, shoulder yoke, Q3 felt badge, checked details on inside, 100 % polyester, textured on the inside, wash -able up to 30 °C. Co-branding with Maloja.

Sizes: S–XXL

313.11.034.02–06

4 Women’s Q3 bodywarmer

With hood, top stitching motif, hood lining made from checked material, zipper, warming Thermo-lite padding, 100 % polyamide nylon, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.029.01–05

5 Men’s Q3 bodywarmer

With hood, top stitching motif, hood lining made from checked material, Q3 felt badge, zipper, leather shoulder covering, warming Thermolite padding, 100 % polyamide nylon, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.035.02–06

OUR IDEA OF SPORT

IS MORE ABOUT

THE PLEASURE OF MOVEMENT

THAN COMPETING.

2

4

3

5

»

«

Audi_CK2011_Q3_A1_18.indd 41 05.08.11 13:13

042 Q3 collection

1

2

Audi_CK2011_Q3_A1_18.indd 42 05.08.11 13:13

1 Men’s Q3 polo shirt

Half-sleeve, yoke with ribbed structure, breast pocket, Q3 felt badge, horn-style buttons, 100 % Piqué cotton, garment washed, washable up to 30 °C. Co-branding with Maloja.

Sizes: S–XXL

313.11.038.02–06

2 Women’s Q3 shirt

Long-sleeve, embroidered yoke, 95 % cotton, 5 % lycra, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.032.01–05

3 Women’s Q3 trousers

With scoop pockets, back welt pockets, checked details on inner waistband and hem. 100 % cotton twill, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.033.01–05

4 Men’s Q3 trousers

With scoop pockets, patch pockets with flap, diagonal seam on the rear, checked details on inner waistband and hem, 100 % cotton twill, washable up to 30 °C. Co-branding with Maloja.

Sizes: S–XL

313.11.039.02–05

3 4

044 Q3 collection

1 Q3 cap

Flat style, 100 % cotton, Q3 felt badge.

Colour: blueSize: universal (adjustable)

313.11.042.00

5 Q3 beach towel

Soft velour beach towel with checked pattern and Q3 motif.

Material: 100 % cotton in compliance with Öko-Tex® Standard 100, washable up to 60 °CColour: white/cranberry/hazelnut/mossDimensions: 100 x 180 cm

313.11.041.00

6 Men’s Q3 woollen sweater

Sweater with zip, shoulder yoke, kangaroo pockets, Audi rings felt badge, checked detailsand textured on the inside, 100 % polyester,washable up to 30 °C. Co-branding with Maloja.

Sizes: S–XXL

313.11.036.02–06

2 Women’s Q3 woollen sweater

With embroidered motifs, Audi rings felt badge, side pockets with zips and checked design and textured on the inside, 100 % polyester, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.030.01–05

3 Women’s Q3 checked blouse

Long-sleeve, low yoke on front, breast pocket, Q3 felt badge, horn-style buttons, 100 % cotton, washable up to 30 °C. Co-branding with Maloja.

Sizes: XS–XL

313.11.031.01–05

4 Men’s Q3 checked shirt

Long-sleeve, pointed yoke on the front, breast pocket, Q3 felt badge, horn-style buttons, 100 % cotton, washable up to 30 °C. Co-branding with Maloja.

Sizes: S–XXL

313.11.037.02–06

2 3 4

5

Audi_CK2011_Q3_A1_18.indd 44 05.08.11 13:13

045045

6

Q3 collection

» INSPIRED BY NATURE, CREATED FOR THE MODERN WORLD «

Audi_CK2011_Q3_A1_18.indd 45 05.08.11 13:13

046 A1 collection

Immense. Even in theThe Audi A1:

1

2

Audi_CK2011_Q3_A1_18.indd 46 05.08.11 13:13

047A1 collection

smallest details.

1 Women’s A1 woollen jacket

Made from high-quality 3-layered material from Pontetorto: knitted wool outside, soft Jersey lining inside and a wind-resistant membrane in the middle.

Colour: teak brownSizes: XS–XL

313.10.004.01–05

2 Men’s A1 woollen jacket

Made from high-quality 3-layered material from Pontetorto: knitted wool outside, soft Jersey lining inside and a wind-resistant membrane in the middle.

Colour: teak brownSizes: S–XXL

313.10.005.02–06

3 Men’s A1 softshell jacket

Multifunctional clothing is in fashion, because challenges demand the right equipment – like this lightweight A1 softshell jacket with Jersey interior and mesh lining in torso area.

Colour: white/misano red/teak brownSizes: S–XXL

313.10.003.02–06

4 Women’s A1 softshell jacket

Lightweight functional material, protects against rain (10,000 mm water column, 6,000 g/m²/24 h breathability), with additional mesh lining in torso area, width-adjustable hood, sleeve hem with vel-cro adjuster.

Colour: white/scuba blue/teak brownSizes: XS–XL

313.10.002.01–05

5 Men’s A1 sweater

The cosy A1 sweater made from 100 % cotton will make your free time even more relaxing.

Colour: grey blend/white/misano red/teak brownSizes: S–XXL

313.10.007.02–06

6 Women’s A1 sweater

With lined hood, rounded arm cuffs and bottom band. Cool and sporty colour combination, extra-vagant design.

Material: 100 % cottonColour: grey blend/white/scuba blueSizes: XS–XL

313.10.006.01–05

4 6

3

5

048 A1 collection

1 Men’s A1 checked shirt

Long-sleeve, fashionable checked design.

Material: 100 % cottonColour: white/misano red/teak brownSizes: S–XXL

313.10.013.02–06

2 A1 trucker cap

With modern checked pattern.

Colour: white/misano red/teak brownSize: universal (adjustable)

313.10.017.00

3 A1 cap

Cap with A1 logo in printed-on 3D look. Lined interior.

Material: 100 % cottonColour: teak brownSize: universal (adjustable)

313.10.016.00

4 A1 knitted scarf

Soft wool-acrylic blend.

Material: 30 % virgin wool, 70 % polyacrylicsColour: white/teak brownDimensions: 180 x 20 cm

313.10.019.00

5 A1 beanie

Unisex knitted hat. Soft wool-acrylic blend. Interior lined with fleece.

Material: 30 % virgin wool, 70 % polyacrylicsColour: white/teak brown

313.10.018.00

6 A1 belt

Striped, with decorative clamping buckle for variable length adjustment.

Colour: white/teak brownMaximum Length: 105 cm

313.10.021.00

4

1

6

5

2

3

Audi_CK2011_Q3_A1_18.indd 48 05.08.11 13:13

049A1 collection

»USING OLD TRADITIONS TO

CREATE NEW ONES.«

Maloja is based in Bavaria. Their rooms are inspired by local mountain culture

and traditional materials – that is, lots of wood, warmth and space, while out-

side the snow-covered peaks await.

And the company’s philosophy incorporates yet more contrasts. Although the

team works locally, they use contacts around the world to develop, manufac-

ture and sell their products. Just like at Audi, it’s all about acting responsibly

and being open for what the future holds in store. And just like at Audi, there is

a huge emphasis on quality when it comes to materials, suppliers and working

conditions.

Audi_CK2011_Q3_A1_18.indd 49 05.08.11 13:13

050 A1 collection

Experience the small but immense

Audi A1 at www.audi.com/a1.

Audi_CK2011_Q3_A1_18.indd 50 05.08.11 13:13

051A1 collection

1 Women’s A1 shirt

With band collar, button facing and arm cuffs, engraved Audi rings on the silver-coloured metal buttons.

Material: 95 % cotton, 5 % lycraColour: teak brownSizes: XS–XL

313.10.008.01–05

2 Women’s A1 quarter-sleeve shirt

With tulip neckline, embroidered A1 logo and neckband made from checked material.

Material: 100 % cottonColour: grey blendSizes: XS–XL

313.10.009.01–05

3 Women’s A1 checked half-sleeve blouse

Semi-fitted, with checked pattern, Audi neck label and discreet A1 embroidery.

Material: 100 % cottonColour: teak brown/white/scuba blueSizes: XS–XL

313.10.012.01–05

6 A1 messenger bag

With reversible cover made of premium-quality polyester, red inner lining, intelligent interior fea-tures including phone, PDA and zipped compart-ments and pen holder. In addition, the large mes-senger bag also has a zipped compartment on the back, a padded laptop compartment on the inside and an integrated lanyard with carabiner.

Colours: brown and brown with red/whiteDimensions: 34 x 31 x 9 cm (large),24 x 25 x 7 cm (small)

Large315.10.001.00Small315.10.002.00

4 Men’s A1 polo shirt

Colour blocks on the front, neckband with checked material, metal buttons with Audi A1 motif.

Material: 95 % cotton, 5 % spandexColours: white/misano red/teak brownSizes: S–XXL

313.10.010.02–06

5 Men’s A1 half-sleeve shirt

With Audi A1 motif.

Material: 95 % cotton, 5 % spandexColour: whiteSizes: S–XXL

313.10.011.02–06

1

4

2

5

3

6

052 Accessoires

St yleis alwaysin season.

21

3

Audi_CK2011_Accessoires_18.indd 52 05.08.11 10:19

053Accessoires

3 Metal sunglasses

Brushed stainless steel frame, Audi rings on the arms, lenses made of high-quality polycarbonate with sun protection factor level 3, incl. folding case.

Colour: silver brushed frame with grey-brown lenses

311.08.001.10

2 Men’s sunglasses

Dark grey plastic, double arms made of metal, Audi rings embossed on left arm. Dark grey polycarbonate lenses with sun protection factor level 3, incl. folding case.

311.10.001.00

1 Bicolour sunglasses

Sunglasses made of plastic. Dark grey with pale grey on inside. Audi rings on the left arm, dark grey polycarbonate lenses with gentle colour gradient and sun protection factor level 3, incl. folding case.

311.10.003.00

4 Women’s sunglasses

Sunglasses made of plastic. Grey-brown base colour that merges into a blue tone at the end of the arm. Audi rings on the left arm, grey- brown polycarbonate lenses with sun protection factor level 3, incl. folding case.

311.10.002.00 4

054 Accessoires

Sensuous

metals.The Italian jewellery designer

Antonio Ben Chimol has used steel

and magnets to create something

fascinatingly supple.

1 Women’s leather bracelet, two-tone

Reversible leather bracelet. Two-tone, with magnetic clasp made from brushed steel. Italian leather. Colours: pink and brown. Audi rings on clasp. Co-branding with Antonio Ben Chimol.

Size: length including clasp 54.5 cm, for maximum wrist size 17 cm

329.11.009.00

2 Men’s leather bracelet

Dark brown with magnetic clasp made from brushed steel. Italian leather. Audi rings on clasp. Co-branding with Antonio Ben Chimol.

Size: length including clasp 60 cm, for maximum wrist size 18 cm

329.11.010.00

1 2

055Accessoires

3 Women’s spiral bracelet with beads

Stainless steel spiral bracelets with stainless steel beads. Ultra-lightweight, elastic. 40 spirals in a pack. Stainless steel tube with Audi rings fitted on one of the spirals. Nickel-free.

Size: length 19.5 cm, average 6.5 cm for maximum wrist size 17 cm

329.11.011.00

After inspirational periods living in Rome, New York, London and Martinique, Antonio Ben Chimol has spent

the last few years in Barcelona. This is where his fascinating pieces of jewellery are created. This vibrant city

provides him with new ideas – and materials – every day. He particularly likes working with industrial metals

in combination with natural materials.

For the Audi collection, for example, he designed leather bracelets that are fastened using magnets. Knowledge

of the healing power of magnetism can be traced back to the ancient Egyptians. Antonio Ben Chimol has reinter-

preted these ancient ideas to create an aura of elegant timelessness.

056 Accessoires

1 Folding umbrella

Exclusive Audi design, automatic opening and closing, telescopic stem, invert-resistant fibreglass and aluminium frame, ergonomic handle, zipped cover made from waterproof EVA material. Teflon-coated pongee polyester umbrella with reflective safety strips.

Colour: black Diameter: 120 cm (large, for 2 people), 90 cm (small, for one person) Cover size: 39 x 8 x 6 cm (large), 27 x 6 x 6 cm (small)

Large312.09.004.00Small 312.09.005.00

2 Walking-stick umbrella

Exclusive Audi design, automatic function, alu-minium stem, invertible fibreglass frame, straight leather-look handle, for 2 people. Teflon-coated pongee polyester umbrella with reflective safety strips.

Colour: black Diameter: 120 cm

312.09.002.00


057Accessoires

4

5

3 Walking-stick umbrella

Exclusive Audi design, automatic function, alu-minium stem, invertible fibreglass frame, crooked leather-look handle, for 2 people. Teflon-coated pongee polyester umbrella with reflective safety strips.

Colour: black Diameter: 120 cm (large) with crooked leather-look handle, 100 cm (small) with crooked soft-touch handle

Large312.09.003.00 Small312.09.001.00

Keeping a handle on everything.

To get through the rain in perfect shape, you need to be carrying

the right umbrella. And it must be pleasant to hold. The Audi

collection has just the right handle for every style – from fine and

elegant to striking and robust. Or small enough to fit inside any

handbag.

4 Functional gloves

With Audi rings on the zip, inner lining made from Bemberg fleece (100 % polyester), incor-porated elasticated cord and zip. Back surface made from wear-resistant nylon, palm made from lasered sheepskin.

Sizes: 7–10

313.07.080.02–08

5 Deerskin gloves

Hand-sewn gloves made from soft premium- quality deerskin with a pure cashmere lining. Embossed Audi rings and decorative stitching on the glove backs.

Sizes: 7–8 (Women), 8.5–10 (Men)

Women313.07.079.02–04 Men313.07.078.05–08

There’s no such thing as bad

weather – only incorrect attire.

And with Audi Accessories,

you’ll always be well equipped. „“

058 Accessoires

Unmistakabl y

Audi.

We believe in craftsmanship. Our silk ties are not

only tied by hand – they’re also sewn by hand.

2

1

„ “


059Accessoires

Who says that only women enjoy frequently changing their outfit?

The men of the world have been doing some catching up.

The ties are crafted from 100 % fine Italian silk that is magnificently light

and supple to wear. Hand-sewn with premium-quality craftsmanship, they

set a particularly distinctive tone with any business outfit.

1 Audi rings pin

Metal, with safety fastener.

Width: 1.5 cm

1 pin319.10.001.00

2 Silk ties

100 % Italian silk, hand-sewn with premium- quality craftsmanship, Audi rings woven into the silk lining.

Silver313.11.040.10Red313.11.040.20

3 Cufflinks

Brushed stainless steel with polished side edges and engraved Audi rings. Optionally available with polished onyx stone enclosed in a stainless steel frame with engraved Audi rings.

Stainless steel 329.08.010.00Onyx329.08.011.00

3

060 Accessoires

1 Baseball cap

Cap made from 100 % cotton with Audi rings embroidered on the front. Width adjustment mechanism with embossed Audi rings.

Colours: red, black, silver Size: Universal (adjustable)

Red313.07.077.20Black313.07.077.30 Silver313.07.077.10

Valuables.Even the little things in life should exhibit high-quality

design. Others might argue that design isn’t important

when it comes to accessories for everyday use such as

caps or key rings. But we say that these are exactly the

things that reveal how much we value ourselves.

1


061Accessoires

2 Wire cable key ring

Key ring made from twisted spring wire with metal body.

318.08.006.00

3 Key ring

Fashionable key ring made from premium-quality plastic and metal with A1 logo or Audi rings. The design is ideally shaped for holding Audi car keys. The smart fastening mechanism is easy to open and close. Made in Germany.

A1318.10.012.00 Audi rings318.10.011.00

4 Audi rings lanyard

Lanyard with woven Audi rings and carabiner.

Black318.11.010.00 White318.11.011.00 Red318.11.012.00

5 A1 lanyard

Lanyard with woven A1 logo and carabiner.

A1318.10.015.00

6 RS key ring

Key ring with metal surface in Audi aluminium and fine cowskin leather tag with red contrast stitching and engraved RS logo. Made in Germany.

RS 3318.11.002.00 RS 5318.10.013.00 TT RS318.11.003.00

7 Leather key ring

Key ring with metal surface in Audi aluminium. The Audi rings and vehicle logo are engraved in the metal part. Tag made from fine cowskin leather. Made in Germany.

Audi rings318.10.002.00Audi A3318.10.003.00Audi A4318.10.004.00Audi A5318.10.005.00Audi A6318.10.006.00Audi A7318.10.016.00Audi A8318.10.007.00Audi Q3318.11.001.00

Audi Q5318.10.008.00Audi Q7318.10.009.00Audi TT318.10.010.00Audi S model318.11.004.00

2

3

4 5

6

7

2

3

4 5

6

7

062 Sport/Clothing

The Audi brand stands for passion, dynamism, athleticism and

fascination. And the international elite sports scene is the perfect

stage for bringing these brand values to life. That’s why, for many

years, Audi has been involved in all kinds of sporting events across

numerous disciplines. Not only is Audi the title sponsor of the

Audi FIS Ski World Cup, it has also been the presenting sponsor of

the FIS Alpine World Ski Championship since 2003.

Proud partner

of winter sport.

063Sport/Clothing

1 Women’s ski jacket

Completely waterproof, made from stretchy material for optimal comfort. With detachable hood and powder skirt, vent openings in the side seams for improved breathability, good thermal insulation, pocket for goggles with cleaning cloth, pockets for ski pass or mobile phone, integrated ski mask. Inner lining made from moisture-wicking active-dry material. Cords can be adjusted with one hand.

Colour: whiteSizes: 34-46

313.10.041.01–07

2 Ski hat

Windproof microfibre fleece lining in forehead area.

Material: 50 % wool, 50 % polyacrylicsColour: white/black Size: M (shown right) 313.10.045.00

Material: 50 % wool, 50 % polyacrylics Colour: black/white Sizes: M + L (shown left) 313.10.044.00–01

1

2

064 Sport/Clothing

1 Men’s ski jacket

Completely waterproof ski jacket made from stretchy material for optimal comfort. With de-tachable hood and powder skirt, vent openings in the side seams for improved breathability, pocket for goggles with cleaning cloth, pockets for ski pass or mobile phone, integrated ski mask. The inner lining is made from moisture-wicking active-dry material. Also features cords that can be ad-justed with one hand.

Colour: blackSizes: S–XXXL

313.10.040.02–07

2 Men’s ski trousers

Material-protecting silicon print on lower inside leg, detachable straps, practical zip pockets, elas-tic material.

Colour: blackSizes: S–XXXL

313.10.042.02–07

3 Women’s ski trousers

Made from stretchy material for comfortable wearing. Pre-formed trouser legs, material-pro-tecting silicon print on lower inside leg, detach-able straps, practical zip pockets.

Colour: blackSizes: 34–46

313.10.043.01–07

HALTI is one of the leading makers of outdoor equipment

in Finland. Since 1976 the company has stood for innovative

products made from high-quality materials. Thanks to the

unmistakable design and functionality of its products, it has

already made a name for itself in 15 countries.

1

Audi_CK2011_Sport_Kleidung_18.indd 64 05.08.11 10:24

065Sport/Clothing

4 Ski gloves

Unisex ski gloves. Ultra-warm, pre-formed, with silicon print on the palm for extra good grip.

Sizes: 7–12

313.10.046.02–07

2 3


066 Sport/Clothing

Almost no other sport places as much emphasis

on technique and precision as golf. Audi has been

supporting this fascinating and exclusive game for

more than 20 years. The Audi quattro Cup is the

most popular amateur series and has lured more

than 1 million golfers onto the greens since 1991.

21 YearsAudi quattro Cup

1 Golf stand bag

For a complete set of golf clubs and any other golf equipment you might need, made from EVA and nylon material. With top and stand mechanism, sevenfold divider separated into three distinct sections, rain cover, side pockets with waterproof zips, clothes bag and removable velour-lined bag for valuables. Compartment for score card and tees, umbrella holder, ball bag, one further pocket plus external mesh pockets. Padded and adjustable double shoulder strap, soft and ergonomic back padding. Light-weight and stable, yet flexible when stowing away.

Colour: black/light silverWeight: 37 kg

326.08.002.00

1


2 Golf balls TaylorMade Burner

Intelligent, soft 2-piece iothane construction for long distances and high ball speeds as well as light, short chips. Contents: 3 balls.

326.10.002.00

3 Golf travel cover

Padded handle, inline wheels. Two-part or four-part protection pads in golf club section for one cart bag or two stand bags. All-round zip system, lightweight base plate, two zipped compartments on the inside with removable pads, two adjusta-ble fastening straps, lockable double zip, covered address label, separate cover.

Material: Teflon-coated 1680 D ballistic nylon and compression-moulded EVAColour: blackWeight: 4.8 kg

326.07.003.00

2

3


068 Sport/Clothing

1 and 2 Adidas functional polo shirt

Extremely comfortable, easy to clean, with side mesh inserts. Material with ClimaCool® function: absorbs moisture and uses ventilation to reduce sweat. Breathable, antimicrobial, provides the covered area with UV protection (UPF 15+). Audi logo printed on the back. Button facing with lasered buttons featuring the Audi logo. Adidas stripes printed on the back.

1. Men’s Adidas functional polo shirt

Material: 100 % polyester (ClimaCool®)Colour: redSizes: S–XXL

313.10.048.02–06

2. Women’s Adidas functional polo shirt

Material: 100 % polyester (ClimaCool®)Colour: redSizes: XS–XXL

313.10.047.01–06

1

2


069Sport/Clothing

3 Golf towel

Terrycloth towel. Embroidered Audi rings, woven label featuring the Audi logo. Co-branding with Möve.

Material: 100 % twisted cotton 550 g/m²Colour: dark grey/light greyDimensions: 30 x 45 cm

326.09.001.00

4 Bath towel

Terrycloth bath towel, embroidered Audi rings, woven label featuring the Audi logo. Co-branding with Möve.

Material: 100 % twisted cotton 550 g/m²Colour: dark grey/light greyDimensions: 75 x 150 cm

313.09.002.00

5 Adidas functional cap

5 panel cap made from functional material. With embroidered Audi rings in white, red sandwich piping. Adidas logo on the clasp.

Material: 35 % cotton, 65 % polyesterColour: grey

313.11.001.00

From the first tee to the clubhouse – with the Audi

collection, you can show off your sporting prowess

in style.

3

4

5


070 Sport/Clothing

Introducing a few of the

particularly exclusive items

from the Audi collection.

Our softshell jackets will

help you make the most

of the great outdoors, while the leather

jacket combines classic design with rugged

good looks.

The snugly fitting lambskin Nappa leather

makes experiencing the natural world all the

more pleasurable. The leather is selected by

hand – we only use material that is perfect

in both appearance and to the touch. The zip-

pers are specially polished so that they glide

smoothly, further emphasising the jacket’s

premium quality. And once again, the work-

manship demonstrates that even the small-

est details are given our fullest attention. It

is the details that make the Audi collection

so unique, because after all, not every item

gets to bear the four rings. Only when our

supremely high quality standards have been

met is an object awarded the Audi logo.

At one

with nature.

1


071Sport/Clothing

1 Men’s leather jacket

Blouson style, glove-soft aniline-dyed lamb-skin Nappa leather with turn-down collar and high-quality polished zippers. Sophisticated crafts manship on the inside with different lining materials in both striped and single colours, plus red decorative stitching with a hand-stitched look. Large zipped pocket with quick-opening safety feature, separate phone pocket, one further pocket.

Colour: chestnut brownSizes: 48–56

313.10.022.02–06

2 Women’s softshell jacket

Water repellent, breathable, with cosy fleece interior, waterproof zips, hood stored in the collar and silver zip cords.

Material: 94 % polyester and 6 % spandex,fleece made from 100 % polyesterColour: blackSizes: XS–XXL

313.09.041.01–06

3 Men’s softshell jacket

Waterproof (fully taped seams), breathable, with lightweight fleece interior, hood stored in the collar, waterproof zips and red zip cords.

Material: 94 % polyester and 6 % spandex,fleece made from 100 % polyesterColour: blackSizes: S–XXXL

313.09.042.02–07

2

3


072 Kids

yfavourite colour is

grey-green-red.

Unfortunately, as a kid, you have to wait a while before

you can drive an Audi. But at least your little ones can still

enjoy Audi while they wait: with our special products for

children.

Part of this collection was developed in collaboration with the Käthe Kruse toy manufactory. A series

of child-friendly designs and materials were chosen so that kids of all sizes can happily snuggle up and

romp around all day long.

1

2

3

„

“

073Kids

1 Mini mobile

With two hanging elements: a red rattle (with embroidered racing car appliqué) and a plush motorsport bear head containing crinkle material.

Dimensions: approx. 26 x 10 cm

320.11.015.00

2 Pillow

Fleece with road and racing car appliqué.

Colour: cream white with redDimensions: 30 x 30 cm

320.11.011.00

3 Duvet cover

Fleece with road and racing car appliqué.

Colour: cream white with redDimensions: 90 x 70 cm

320.11.012.00

4 Trolley case

Large main section, flat pocket on the front, extendible handle, reflective piping and racing car appliqué.


320.11.014.00

5 Backpack

Large main section, small pocket on the front, mesh pockets left and right. Padded shoulder straps, chest strap with reflectors, reflective piping and racing driver appliqué.


320.11.013.00

6 Comforter

Comforter with plush motorsport bear head and racing driver appliqué.

Size: approx. 25 cm

320.11.010.00

4

5

6

Audi_CK2011_Kinder_18.indd 73 05.08.11 13:12

074 Kids

The Audi Kids collection is characterised by durable materials

and bright colours that your kids will love. They’ll fill every new

day with excitement and colour.

And strawberry ice cream.

I like stripes.

And dots.

1 Baby long-sleeve shirt

Red and white pattern with little clouds.

Material: 100 % cotton Sizes: 62–80

320.09.004.01–02

2 Baby cap and towel set

Flexible cap made from a stretchy material for head sizes of around 49 cm, with a flat pompom and lilac chin straps and a woven Audi label on the inside. The towel features a lilac trim and both cap and towel have woven Audi labels sewn into the hem seam.

Cap size: approx. 49 cmTowel size: approx. 45 x 45 cm

320.09.005.00

„

“

1

2

2

075Kids

3 Infant polo shirt

With broad white and coloured stripes that create roads for the orange printed cars.

Material: 100 % cotton Sizes: 86–128

320.09.006.03–06


076

Mum,where’s my favourite t-shirt?

Children develop attachments to their favourite things at a very

early age: their teddy bear, their doll – and of course that special

t-shirt that makes them feel invincible.

Kids

1

„“


077Kids

1 Infant baseball cap

With velcro strap for flexible size adjustment.

Material: 100 % cotton Colour: red with orange/multicolour “car” motifSizes: 51 to 55 cm

320.09.008.00

2 Baby t-shirt

“Car” motif.

Material: 100 % cotton Colour: blueSizes: 62-104

320.09.002.01–04

Kids’ clothing is sometimes more than just

something to keep you warm. A child’s favourite jumper can be like a

best friend and a new pair of pyjamas can help keep the monsters away

after dark. This feeling doesn’t fade as we get older – many grown-ups

simply can’t throw away their first pair of shoes, or that tiny first pair of

jeans or the jumper they wore on their first day of school. These clothes

are full of childhood memories. Just like your first teddy bear, they’re

virtually impossible to throw away.

2

Don’t worry, I’ll take care of you. A kiss from Mum, a hug from Dad and

your favourite soft jumper on your skin.

1

079Kids

1 Baby long-sleeve shirt

Lilac with all-over pattern and “smiley face” raised print in red on the front.

Material: 100 % cottonSizes: 62–104

320.09.003.01–04

2 Infant hooded sweater

With contrasting cuffs in orange, printed kanga-roo pouch and elbow patches in orange and blue.

Material: 30 % polyester, 70 % cottonColour: purple Sizes: 86–128

320.09.007.03–06

3 Children’s Prinz long-sleeve shirt

With a 3D print of the NSU Prinz on the front and upper arm as well as white decorative stitching on the elbow patches.

Material: 100 % cottonColour: purpleSizes: 122–152

320.09.009.06–08

2

3

080

1 Kids’ sweater

Cuddly napped texture on the inside. Collar, pocket hems and zipper tag in contrasting orange.

Material: 30 % polyester, 70 % cottonColour: naturalSizes: 122–152

320.09.011.06–08

2 Kids’ 5 baseball cap

6-panel cap with embossed Audi logo on the metal fastener and a motif of the lucky starting number 5 and a Type C racing car.

Colour: blue/orange or red/natural Size: one size (adjustable)

Blue/orange320.09.013.10 Red/natural320.09.013.20

Kids

2

1

081

3 Kids’ Type C t-shirt

With a print of the legendary Type C racing car.

Material: 100 % cottonColour: yellow, print in purple/redSizes: 122–152

320.09.010.06–08

4 Kids’ 5 polo shirt

With the legendary starting number 5 of the Type C racing car on the back.

Material: 100 % cottonColour: red, natural colour print motifSizes: 122–152

320.09.012.06–08

Naturally, all Audi Kids clothes have been certified by Öko-Tex.

This ensures that the tested items of clothing contain as few chemicals as possible. Öko-Tex checks for dyes, pesticides, allergens

and other harmful substances that result from the production of clothes. This certification confirms that the tested products are

within the legal limits. It is valid for one year – after that, the product must be tested again.

Fo

cu

s o

n q

ua

lity

Kid

s’ c

loth

es Great clothes.

Healthy clothes.

Kids

3

4

082

I’mfor

practisinglater.

1 Audi Kids Car

Car for children with chain drive, including neutral and reverse functions. Soft seat upholstery, hand brake, low-noise tyres, rims in original Audi design, adjustable roll bar. Recommended height: 95 cm to 130 cm.

Weight: 13.5 kgDimensions: 116 x 62 x 58 cm

320.08.004.00

Kids

„“

12_Audi_CK2011_Kinder_18.indd 82 17.08.11 13:42

083

2 Audi Junior quattro

Kids’ toy car with steering wheel horn. Includes low-noise tyres and a tow bar.


Red320.06.007.20Silver320.06.007.10

3 Audi Junior quattro trailer

The trailer’s modern design matches the Audi Junior quattro. It features low-noise tyres and original Audi 5-spoke rims.


Red320.07.009.00 Silver320.10.002.00

4 Audi A1 pull-back car

Plastic toy car with pull-back action at a scale of 1: 64. Suitable for children from the age of three.

Colour: Misano Red and Ice Silver

Misano Red 320.11.009.20Ice Silver320.11.009.10

5 Motorsport bear

With fluffy fur, brown felt paws, plastic eyes, stitched nose and removable clothing. Cap and racing suit made of 100 % cotton.

Size: 40 cm

320.06.002.00

6 Motorsport bear key ring

With metal split ring.

Material: 100 % polyesterSize: approx. 10 cm

318.09.004.00

Kids

3

4

6

2

5


1 Chronograph R8

High-quality case made of black stainless steel, dial made of real carbon and non-reflecting sap-phire crystal glass. Swiss-made ETA Valjoux 7750 chronograph movement, black cowskin leather strap. Water resistant to 10 atm.

Case dimensions: diameter 40.4 mm, height 16.5 mm

310.07.001.00

2 R8 cufflinks

Polished stainless steel, real carbon, embossed R8 logo, high-quality fasteners with a tilt mecha-nism.

329.10.005.00

1

2

Audi_CK2011_R8GT_18.indd 84 05.08.11 10:23

085R8 GT collection

Audi R8. Audi R8 GT. Audi RS 5.

Three thrilling names. Three cars

that will take your breath away.

Their unparalleled dynamism is

palpable – even at a standstill.

What is driving a supercar actually like? Audi driver

Allan McNish reveals all. Just scan the QR code or

visit www.youtube.com/user/audichannel.

QR-Code

13_Audi_CK2011_R8GT_18.indd 85 09.08.11 18:18

086 R8 GT collection

Tailor-made

sportiness.

1 R8 luggage set for the interior

2 suitcases for the rear seat. Colour combinations: the colour of the leather is based on the vehicle’s seat leather, while the contrast stitching and in-ner lining match the colour of the stitching on the Audi R8 interior.

Standard black colour314.07.007.10Special colour314.07.007.20

2 R8 luggage set for the car boot

Fits neatly into the boot: 1 suitcase, 1 briefcase, 1 garment bag, 2 wash bags. The colour of the leather is based on the vehicle’s seat leather, while the contrast stitching and inner lining match the colour of the stitching on the interior.

Standard black colour314.07.006.10Special colour314.07.006.20

Choose from two sets:

R8 luggage set for the interior:

2 suitcases

R8 luggage set for the boot:

1 suitcase, 1 briefcase,

1 garment bag, 2 wash bags

1

2

Audi_CK2011_R8GT_18.indd 86 05.08.11 10:23

087R8 GT collection

Choose from two sets that both perfectly

complement the Audi R8. All luggage

items for both the interior and the boot

are tailor-made.

The R8 luggage set makes the best possible use of the

space inside the R8 and is customised to suit your needs.

Manufactured in Germany using the finest cowskin Nappa

leather, the set is available in the R8 seat upholstery col-

ours and each item features an embossed R8 logo. The

suitcase handles are made of real carbon. Coloured con-

trast stitching and the matching inner lining made from

a premium textile fibre make these bags truly individual.

Combination shown:

standard black leather with contrast stitching and inner

lining in light grey. Special colour in cognac brown with

red contrast stitching.

Please contact your Audi partner to order. The R8 luggage

set can be ordered as optional vehicle equipment.

Carbon – an extraordinary material

The Audi R8 is characterised not only by its

irresistible athleticism, but also by its innova-

tive materials. The blades and various interior

elements are made of carbon, which makes

the vehicle lighter and even more dynamic.

So it’s not surprising that we’ve also chosen

to use carbon in the Audi collection too.

10 09


10 R8 GT women’s outdoor jacket

Longer body, zip, press-studs, unlined, bound seams, inside pockets, technical material, Audi rings and R8 GT logos, gentle wash at 30 °C.

Colour: greySizes: 34–44

313.11.004.01–06

09 R8 GT women’s polo shirt

100 % fine-knit cotton, hole pattern on the side seams, long button facing with pairs of double buttons, Audi rings and R8 GT logos, gentle wash at 30 °C.

Material: 100 % cottonColour: grey blendSizes: XS–XL

313.11.008.01–05

Always a heartbeat ahead: the Audi R8 GT.

Limited to just 333 examples – unlike its collection.

Audi_CK2011_R8GT_18.indd 88 05.08.11 10:23

089

06

0708

R8 GT collection

06 R8 GT scarf

Hand wash.

Material: 45 % cotton, 55 % linenColour: brown/grey/silverSizes: 160 x 40 cm

313.11.011.00

07 R8 GT women’s sweater

Textured, with zip, Audi rings and R8 GT logos, machine wash.

Material: 30 % polyester, 70 % cottonColour: grey blendSizes: XS–XL

313.11.007.01–05

08 R8 GT women’s layered shirt

Under shirt in grey, outer shirt in white with three-quarter-sleeves, Audi rings and R8 GT logos, gentle wash.

Material: 100 % micromodalColour: white/greySizes: XS–XL

313.11.009.01–05

Audi_CK2011_R8GT_18.indd 89 05.08.11 10:23

090

05 04

R8 GT collection

Fear no challenge. Take on all the competition. Always be well equipped.

And even if you don’t have the fastest car – you can always exude the

sharpest look.

05 R8 GT men’s leather jacket

Lambskin Nappa leather, sophisticated work-manship on the interior, inside pockets with zips, Audi rings and R8 GT logos.

Colour: blackSizes: 46–56

313.11.002.01–06

04 R8 GT men’s outdoor jacket

Longer body, zip, press-studs, unlined, bound seams, inside pockets, technical material, Audi rings and R8 GT logos, gentle wash at 30 °C.

Colour: greySizes: 46–56

313.11.00.301–06

Audi_CK2011_R8GT_18.indd 90 05.08.11 10:23

091

01

03

R8 GT collection

03 R8 GT men’s rugby shirt

100 % interlock cotton, broad white and grey stripes, collar and button facing in black, under-lay / side slits / decorative stitching in red, Audi rings and R8 GT logos, machine wash.

Sizes: S–XXL

313.11.005.02–06

02 R8 GT cap

Dark grey, red contrast, branding with R8 GT and Audi rings on the metal clasp.

Size: universal (adjustable)

313.11.010.00

01 R8 GT men’s polo shirt

Cotton/spandex piqué, grey, zip collar, branding with Audi rings and R8 GT, machine wash.

Material: 95 % cotton, 5 % spandex piquéSizes: S–XXL

313.11.006.02–06

Audi_CK2011_R8GT_18.indd 91 05.08.11 10:23


As exquisite to hold as the high-grip steering

wheel of the Audi R8: pens and small items.

Dynamics you can touch.

1 R8 ballpoint pen

Ballpoint pen with blue large-capacity refill. Chrome-plated matt body, carbon-coated with a laser-engraved R8 logo.

322.06.003.00

2 R8 lanyard

Woven strip in carbon look, intermediate metal clip with a laser-engraved R8 logo.

318.07.002.00

3 R8 lighter

Polished metal body, embossed R8 logo, 2 real carbon inserts. Convenient piezo igniter, refillable gas tank. Gas not included.


323.07.001.00

1

2

3

093

RS

5 R8 GT collection

4 RS 5 baseball cap

Dark grey, made from elastic material with origi-nal Flexfit, mesh inserts in matching colours, red contrasts, RS 5 logo on the left front of the cap and silver Audi rings embroidered on the back.

Size: universal

313.10.001.00

5 R5 ballpoint pen

Black finish with RS 5 logo and blue metal extra large-capacity refill.

322.10.006.00

6 RS 5 key ring

Key ring with metal surface in Audi aluminium and fine cowskin leather tag with red contrast stitching and embossed RS logo. Made in Germany.

318.10.013.00

4

5

6

Audi_CK2011_R8GT_18.indd 93 05.08.11 10:23

094 Home & Leisure

Your own home. An exclusive retreat. The place where you seek nothing but comfort. Selected items from the Audi collec-

tion give you just that. They afford you pleasure every day, providing outstanding functionality in exclusive materials. And

beyond that, they naturally convey the attitude of the brand. Just like the exquisite note book that we offer in cooperation

with Bindewerk. Bindewerk is a small owner-managed workshop by the Chiemsee in Bavaria. The raw materials used for the

note book are hand-picked, the Alcantara for the binding is smooth to the touch, the textured paper is chamois-coloured.

So every piece of writing becomes something special.

Your Audi is individuall y designed b y you.

Just like your own home.

Audi_CK2011_Home_18.indd 94 05.08.11 10:21

095Home & Leisure

2 Fountain pen

Fountain pen in brown finish, made from metal with chrome-plated details, manufactured in Germany. High-quality foun-tain nib with iridium point for 2 standard ink cartridges, medium writing thickness.

322.11.006.00

3 Ink rollerball

Brown metal pen with turning function, chrome-plated details and embossed Audi logo on the clip. Blue standard capless refill, writes with medium thickness.

322.11.005.00

4 Ballpoint pen

Metal pen in brown finish with turning function, Audi logo on the clip, blue large-capacity refill.

322.11.004.00

1 Note book

Binding in high-quality Nardia microfibre that is also employed in Audi automobiles. Embossed Audi rings, with pen and pen holder. Manufactured in Germany by Bindewerk.

Format: 9 x 13 cm, 120 pages, blank

329.11.006.00

1

2

3

4

Audi_CK2011_Home_18.indd 95 05.08.11 10:21

096 Home & Leisure

Chrome-plated pens

High-quality metal pens, chrome-plated, embossed Audi logo on the clip with grooved structure. Manufactured in Germany.

Ballpoint pen: turning mechanism, blue large-capacity refill.

Ink rollerball: turning mechanism, blue standard capless refill, medium writing thickness.

Fountain pen: high-quality nib with iridium point, for 2 standard ink cartridges, medium writing thickness.

Ballpoint pen322.11.001.00Ink rollerball322.11.002.00Fountain pen322.11.003.00

097Home & Leisure

Aluminium pens

High-quality aluminium pens. Made in Germany.

Ballpoint pen: black standard large-capacity refill.

Ink rollerball: capless ink rollerball with black standard refill, medium writing thickness.

Pencil: 0.5 mm lead.

Ballpoint pen322.10.008.00Ink rollerball322.10.009.00Pencil322.10.010.00

Make

your mark.

In writing, you are capturing something.

A special memory, an important thought.

Doesn’t that deserve special writing tools?

Whether a fountain pen, an ink rollerball or a pencil – all the writing utensils in the Audi collection

are a delight to hold. Just like our vehicles, the pens are made from high-quality materials. They

are manufactured in Germany and produce an outstanding writing style.

2 Cigar drill

Innovative sliding mechanism, body and knife in brushed stainless steel, 2 precise round blades in different sizes.

Dimensions: Length 6 cmRound blade diameter: 0.8 cm and 1.0 cm

123.08.001.00

4 Lighter with piano black inlay

Gas lighter. Brushed metal with piezo ignitor, refillable gas tank and inlays in black piano finish analogous to Audi decorative trims.


323.08.001.00

3 Lighter with burlwood inlay

Brushed metal with piezo igniter, refillable gas tank and inlays in brown burlwood analogous to Audi decorative trims.


323.08.002.00

1 Pocket knife

Stainless steel with black inlay. Functions:LED light, knife, scissors, bottle opener with screwdriver and file, shuttle with tweezers, tooth pick and ballpoint pen.


329.11.005.00

099Home & Leisure

5 Shopping basket

Foldable shopping basket with stainless steel handle, black polyester material, brown inner lining with imprinted Audi logo. Max. load: 20 kg. Manufactured by WMF.

Dimensions: 33.5 x 23 cm (closed),21 x 46 cm (open), handle 3 cm wide

315.11.004.00

Appreciate the simple.

Love the exquisite.

Audi_CK2011_Home_18.indd 99 05.08.11 10:21

100 Home & Leisure

It’s all a question

of culture.People have enjoyed coffee,

espressos and mochas for

hundreds of years.

There are dozens of ways to prepare coffee and just as

many variations of beans. But there’s one thing they all

have in common: they all taste even better when served in

well designed cups.

A classic espresso is made by forcing water through finely-

ground coffee beans at high pressure. This creates a light

foam on the espresso: the crema. True coffee connoisseurs

know that the crema’s consistency is a mark of its quality.

For a revitalizing drink on the go, an espresso is nicely topped

off with a drop of milk. Every coffee bar serves latte macchiato.

It came into fashion a few years ago - and now many coffee

fans swear by a sip to start their day. The stainless steel

beaker and pot make it easy to transport your favourite drink.

They can be securely sealed and maintain the coffee’s temper-

ature over long periods.

1 Espresso cups

2 high-quality, gift-wrapped porcelain cups with the R8 sportscar logo and gearshift pattern. Made in Germany.

329.11.007.00

1

2

2 Beaker

Brushed stainless steel, sealable with plastic screw lid featuring the Audi logo, insulating double wall.

Fill volume: 33 clDimensions: Height 13.5 cm, diameter 6–8.3 cm

329.08.001.00

4 Metal bowl for fruit and sweets

Bowl from white powder-coated metal.The bowl can be formed to create a unique shape by adjusting the metal surface. Manufactured in Germany.

Curved diameter: approx. 42 cm (large), approx. 22 cm (small)

Large329.11.013.00Small329.11.012.00

3 2 in 1 Thermos flask

Red stainless steel, vacuum insulated, base casing can be removed for use as second beaker.

Fill volume: 0.7 l

329.11.008.00

3

4

14_Audi_CK2011_Home_18.indd 101 17.08.11 13:41

The 1980s were dominated by quattro®.

We commemorate our successes in motor racing

with a Heritage collection.

The victory of an idea.

In the early 1980s, Audi made unprecedented use of permanent all-wheel drive quattro®

in rallying – it was the dawn of a new era. The results speak for themselves: 23 WRC race

wins and four World Championships between 1981 and 1986. Walter Röhrl’s performance

at Pikes Peak in 1987 is also legendary. In his Audi Sport quattro S1, Röhrl won the “Race

to the clouds” in just 10 minutes and 47.85 seconds, thereby becoming the first ever driver

to complete the 20-kilometre uphill stretch in under 11 minutes.

For Audi, the entire decade was shaped by rallying – and that passion was passed on to

the fans. To this day, they recall the thrill of seeing sport and driving pleasure united as

one. Rallying conveys something completely different than, say, the high-tech operation

of Formula 1: unconventional driving skills are much more important on the road circuits.

This is the spirit behind the items in the Heritage collection. They radiate individuality and

fun as well as sportiness and style.

Audi_CK2011_Heritage_18.indd 102 05.08.11 10:21

1 Aviator sunglasses

Metal glasses, lenses made from high-quality polycarbonate with sun protection filter level 3 and “quattro” logo embossed on the left temple arm.

Style 1 Small frame, brown/green lenses311.11.001.00

Style 2 Large frame, dark grey lenses, lightly reflective311.11.002.00

Style 1

Style 2

1

104 Heritage

Every stretch of road is a challenge.

So we’re lucky that we can rely on our

equipment. No matter if you’re behind

the wheel or enjoying your spare time.

Experience 30 years of quattro®, the driver

of all progress. Use the QR code or go to

www.youtube.com/user/audi.

1 Men’s Heritage jacket

Retro-cool with 2 side pockets, zip, stand-up collar and side inserts in the old Audi Sport logo colours, old Audi logo badge on the sleeves, embroidered Audi Sport logo and quattro logo.

Material: 100 % polyesterColour: off-whiteSizes: S–XXL

313.11.044.02–06

2 Kids’ Heritage jacket

Retro-cool with 2 side pockets, zip, stand-up collar and side inserts in the old Audi Sport logo colours, old Audi logo badge on the sleeves, embroidered quattro logo on the neck, old Audi Sport logo on the left breast.

Material: 100 % polyesterColour: off-whiteSizes: 110/116–158/164

320.11.017.05–09

3 Kids’ Heritage polo shirt

High-quality piqué polo shirt with contrasting button facing, breast pocket as well as ribbed cuffs in the old Audi Sport logo colours, side print: Audi 90 quattro IMSA GTO.

Material: 100 % cottonColour: off-whiteSizes: 110/116–158/164

320.11.016.05–09

4 Men’s Heritage polo shirt

High-quality piqué polo shirt with contrasting button facing, breast pocket as well as ribbed cuffs in the old Audi Sport logo colours.

Material: 100 % cottonColour: off-whiteSizes: S–XXL

313.11.043.02–06

QR code

2

1

15_Audi_CK2011_Heritage_18.indd 104 17.08.11 08:27

105Heritage

5 Shoulder bag

The classic bag for people on the go. Shoulder bag with large main section, organizer dividers, front pouch with zip, rear compartment, adjustable strap, old quattro logo and Audi Sport logo on the front, old Audi logo on the rear.

Material: synthetic leatherColour: off-whiteDimensions: 28 x 32 x 15 cm

315.11.003.00

3

4

5

106 Heritage

To find out where it all began, you have to journey back through time.

Or more precisely: back to 1899.

August Horch, the founder of Audi, was a leading figure in the early days of automobile

construction. His first company, August Horch & Cie, was located in Cologne. Even then,

his automobiles already had the edge that still defines Audi today – quality, luxury and

technical progress. Some time later, Horch resigned from his own company following

a dispute and lost the rights to the name – which was why he immediately registered a

new one: Audi, the Latin translation of the German word “Horch!” which means “Listen!”

Around 30 years later, the Audi automotive works merged with Horch along with DKW

and the Wanderer automotive manufacturing plant to create the Auto Union AG. Its

trademark: the four rings, which today are still proudly displayed on every single Audi.

Audi has a rich and eventful history characterised by pioneering achievement. And this

drive for ever greater innovation not only applies to our automobiles, but also to our

range of accessories, which truly bring Audi’s fascinating history to life.

1 Boules set

Leather case, 6 balls made from hardened carbon steel, chrome-plated with a satin finish, sporting the logos of the Auto Union.

Ball diameter: 7.4 cmBall weight: 620 g

221.10.001.00

Pioneering.

Right from the start


107Heritage

2 Key rings

With leather covering, brand logo embossed on the light brown calfskin leather.

Horch218.09.001.00 DKW218.09.002.00 Wanderer218.09.003.00Audi218.09.004.00

3 Women’s billfold

Coin and note compartment with note separator, various card compartments and zip on rear.


214.09.003.00

4 Men’s wallet

Coin compartment, 2 note compartments, various card compartments, special compart-ment for driver’s licence, additional zip compartment.


214.09.001.00

5 Mini purse

Coin and bill section, 3 card holders.


214.09.002.00

The last Horch. Audi TV has documented an

(almost) unbelievable piece of automotive

history. Experience it via QR code or go to

www.youtube.com/user/audi.

QR code

2

3

4

5


108 Index

INDEX

» Audi designTable football – page 008

Tachoscope® – pages 009, 029

» LeatherAttaché case – page 016

Belt – page 018

Cases – pages 014, 015, 016, 019

Leather folder – page 015

Vehicle documents holder – page 015

Wallets and purses – pages 012, 013

Wash bag – page 019

Weekender bag – page 019

Women’s billfold – page 013

Women’s handbag – page 011

» TravelBackpack – page 026

Beauty case – page 025

Garment bag – page 024

Laptop case – page 024

Messenger bag – page 026

Mobile device cases – page 027

Trolley cases – page 022

Wash bag – page 025

» WatchesAudi design Square watch – page 035

Chronographs – page 032, 033

Men’s dual time watch – page 034

Tachoscope® – pages 009, 029

Three-hand watches – pages 030, 031

Women’s dual time watches – page 034

» Audi exclusiveBusiness card holder – page 037


Note book case – page 037

» Q3/A1 collectionBeach towel – page 044

Beanie – page 048

Belt – page 048

Caps – pages 044, 048

Knitted scarf – page 048

Lanyard – page 040

Men’s bodywarmer – page 041

Men’s checked shirts – pages 044, 048

Men’s jackets – pages 041, 044, 047

Men’s shirts – pages 043, 051

Men’s trousers – page 043

Messenger bag – page 051

Women’s bodywarmer – page 041

Women’s checked blouses – pages 044, 051

Women’s jackets – pages 041, 044, 047

Women’s shirts – pages 043, 051

Women’s trousers – page 043

» AccessoiresBaseball cap – page 060

Bracelets – pages 054, 055

Cufflinks – page 059

Gloves – page 057

Key rings – page 061

Lanyards – page 061

Pin – page 059

Sunglasses – pages 052, 053

Ties – page 059

Umbrellas – pages 056, 057

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