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Page 1: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

April 28, 2011

Challenging the Status Quo:

The Courage to be a Market Leader

Page 2: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

“Important principles may and must be inflexible.”

Abraham Lincoln

Page 3: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

True Leaders Have Courage

.

• Must have courage to do the right thing even though it may not be the most popular thing.

• “Popularity is not leadership.” ~ Marcinko

Page 4: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

“It often requires more courage to dareto do right than to

fear to do wrong.”

Abraham Lincoln

Page 5: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Courage in Politics

Page 6: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Politics

 “Don't let fear clog your mind or have you wring your hands. We're goingto meet these challenges for this century, but it does require strength,

determination, and a lot of change. None of us like change. But here's what I know: Change is the engine of growth. Change is the engine of renewal.

Change is the engine of progress. Change is about renewing the human spirit.”

Governor John Kasich

“We live in the greatest nation on earth because for more that 200 years we’ve had leaders who cared more about their children and grandchildren

than themselves. Having the courage to make decisions in the best interest of the next generation – despite external pressures – is a concept that

America has always admired, but is forgetting today.” Governor Scott Walker

Page 7: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Listen, Learn & Add Value

Fatal Flaw: How much of my customers money can I take?

Page 8: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Human Beings/Real Loss

Page 9: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Create Value for Your Customer

• Focus on delivering value, not optimizing profit.

• What are my customers needs?

• How much value can I create?

A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.” ~Henry Ford

Page 10: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

CodeBlue Value Proposition

Insurance Carriers Best Interest

True Competition

Customer Service/

Low Cost

Insurance Carriers Best

Interest

Science-Based Claims

Decisions

Contractor Selection

Page 11: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

Listen, Learn and Lead

Page 12: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

April 28, 2011

Page 13: April 28, 2011 Challenging the Status Quo: The Courage to be a Market Leader

“I do not think much of a man who is not wiser today than he was yesterday.”

Abraham Lincoln


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