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Page 1: Apple Incorporation

APPLE INCORPORATED

K. R. DulakshiMF/2012.3246

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About Company

• April 1st,1976 - Founded

• January 3rd,1977 - Incorporated

• Headquarters - Cupertino, California

• Co-founders - Steve Jobs, Steve Wozniak

• CEO - Steve jobs

• Industry - Computer software, computer hardware, consumer electronics.

• Revenue - US$ more than 156 Billion

• Share Price – 254.24$ (New York Stock Exchange).

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Apple Inc.Apple’s Current Information

1976 1977-1998 Present Logo

Logos Of Apple

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• He worked first for HP company where he met Steve Wozniak.

• After Jobs saw a computer Wozniak had designed, he decided to turn it into business on 1st April 1976.

• After internal power struggle, he was eventually kicked off by board of directors.

• During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.

• Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive Officer” for Pixar.

CEO: Steve Jobs

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PresentationPowerpoint.Com

Steve ReturnsSteve Returns

• Apple bought NeXT in 1996, bringing Jobs back to Apple.

• The coming years brought many new products, including

• Mac OS X, the iMac, the iPod, iphones, and ipad.

• Steve Makes the Apple with huge profits in 2002 by discovering

iPod and

• iPhone in 2005.

• 2004- Job got suffered from Pancreatic cancer.

• In his Presence iPad and Apple TV has been launched recently in

2010 which made Apple $50 billion company.

• 2011- Died from cancer

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Products Of Apple

iMac(Personal Computer)

iPod

iPhone

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Apple TV iPad

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SWOT Analysis

STRENGTHS

•One of the oldest hardware manufacturers.•Control over the product.

•High quality product.

•Easy to carry products

•Huge consumer base loyal to apple

•Product diversification

WEAKNESSES

•Focusing on internal eng. more than marketing

•High price

•Consumer faced problems with faulty batteries

•Had difficulties on some of its products’ quality control

•Not issued dividends

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OPPORTUNITIES

• Less expensive new product lines with quality.

• Product line is functional and attractive.

• Flexibility to its users.• iPods are able to

communicate.• New car models with iPod

connectivity.

THREATS

•Pressure from competitors.

•Substitution effect

•Technology changes at a rapid rate.

•Forced to develop new products.

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Core Competence of Apple

Apple's greatest core competency is knowing how to implement

elegant but functional design. The consumer benefit is getting a

product that works intuitively, while making everyone else

envious. Other companies have been trying to imitate, but not

quite successfully. And Apple has copied that design success

from computers, to music players, to cell phones, and to its

stores.

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Competitors for Apple• Microsoft• Google• Samsung

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Recommendations

• More number of retail stores for easy access • Continuous innovation to expand • Lowering the cost of products and maintaining the same

quality standard.

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Conclusion

Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future

without Jobs.

Apple Products are more advanced, easier to use and designed better than Windows.

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References

• http://en.wikipedia.org/wiki/Apple_Inc.• http://www.strategicmanagementinsight.com/swot-analyses/apple- swot-analysis.htm• http://www.forbes.com/companies/apple/• http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.htm• www.allaboutstevejobs.com• www.wikipedia.org• www.cultofmac.com• images.google.com

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THANK YOUK. R. Dulakshi

MF/2012.3246


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