Download - AMEP brochure
Accelerated Market Entry Programme (AMEP)
A MARKET DEVELOPMENT COMPANY
www.leadcreators.co.uk
Lead Creators’ Accelerated Market Entry Programme
(AMEP) focuses on greatly reducing the risks to businesses when developing new markets
for their products or services. Developed in partnership with UKTI, AMEP helps
businesses with limited internal resource and budgets achieve ambitions for growth via new
market development quicker and more cost e�ectively. Access to specialist in-house market development expertise means there is no need
for you to possess speci�c market knowledge or employ any extra resource.
KEY BENEFITS
Partnering with Lead Creators via AMEP guarantees:
Low risk market entry
No requirement for specialist knowledge or extra resource, therefore no upfront new infrastructure costs
Avenues for potential funding or grants to support new business development programmes
Reduced management time allowing you to focus on maximising your primary market
No costly barriers to entry
Fully scalable post market penetration
Portability once market and income stream is acquired
A virtual address and sales phone number in a new geographical location, managed by our Virtual Sales Team
A completely transparent service
Greatly reduced costs
WHO IS THE PROGRAMME AIMED AT?AMEP is ideally suited, but not exclusive, to:
SMEs and start-ups with an annual turnover of between zero and £1 million
Large corporate that do not have capacity within their existing resource
Companies with ambitions for rapid growth via new market diversi�cation
A B2B product or service in science, design and technology, engineering, construction, manufacturing or IT sectors
2 www.leadcreators.co.uk
HOW WE EXECUTE AMEP AMEP is delivered via six separate modules, which are completely flexible so you can choose to undertake all or just a number of them.
MODULE OVERVIEW
MARKET RESEARCH AND INSIGHT
In collaboration with third party bodies, such as Business Link, Lead Creators carries out detailed market analysis, which includes:
› Clear identification of target market sectors, size and potential› Overview of market conditions and dynamics› Key competitor research and benchmarking
POSITIONING AND TACTICS
Key information from thorough market research and in-house expertise of the target market drives the exact positioning of your company in the marketplace and ensures:
› Your company’s USPs are accurately positioned for new markets › Clarity of your company’s unique message in the marketplace› Identification of the best tactics to achieve the ultimate position
STRATEGY DEVELOPMENT
Bringing together specialist knowledge from both Lead Creators and third party organisations an implementation strategy is put into place that is:
› A detailed account of all planned activity across the entire campaign › Comprehensively and thoroughly costed › Utilises only the most appropriate market channels
DATA ACQUISITION
The accuracy of the initial business data entering the sales pipeline is paramount to the pace of growth during new market penetration. As a result our data is:
› Sourced in partnership with the UK’s leading suppliers› Only the most suitable, accurate and high quality› Makes best use of existing internal resources, such as databases, CRM systems, market
intelligence and market intelligence tools
LEAD CREATION PIPELINE MANAGEMENT
Handled by a dedicated team that are degree level educated and understand the technical nature of your company, sales pipeline management is aimed at:
› Creating real opportunities in your new market› No potential lead is undeveloped or discarded › Negating the need to employ extra sales resource › Ensuring strict reporting procedures so you retain full control
INTELLIGENT MARKETING
Focused on driving new market penetration, Lead Creators integrates a range of key marketing tactics designed to increase the effectiveness of sales pipeline management ensuring:
› Investment in any marketing demands a demonstrable return› Advice on production of only the most relevant tools for a specific campaign› Exploits only the most relevant market channels
30844 822 3936
A MARKET DEVELOPMENT COMPANY
UK Office: Horton House, Exchange Flags Liverpool L2 3PFT: +44 (0) 844 822 3936F: +44 (0) 151 244 5701
US Office: 1006 Wild Elm Street, Celebration Florida 34747 USAT: +1-321-939-2617F: +1-321-939-2617
To find out more about how your business can benefit from AMEP or how it can be integrated with our Virtual Sales Team (VST), please call 0844 822 3936
or visit: www.leadcreators.co.uk.
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