Presentation on

• Indian company that started as foodie bay back in 2008 from Gurgaon before it was rechristened to Zomato in November , 2010.

• features restaurant information such as scanned menus and photos sourced by local street teams, as well as user reviews and ratings. The company also provides cashless payment, online ordering, white-label apps, table reservation, and point-of-sale systems.

• In 2012 , it spread wings globally and started acquiring restaurant listing companies in emerging markets.

Deepinder Goyal (co-founder and ceo)

• worked as a management consultant with Bain and Company in New Delhi prior to Zomato.

• It was at Bain that Deepinder conceived the idea of an online restaurant information service after seeing the demand for menu cards among his colleagues.

• left Bain in 2008 to start Zomato (then foodiebay) out of his apartment and has since overseen strategy and product development.

• Deepinder graduated with a Mathematics and Computing degree from IIT Delhi in 2005 and hails from Muktsar in Punjab.

Business expansion and strategy of Zomato

•The six year old company currently operates in 23+ countries including India, Dubai, UK, Brazil, Canada, Australia, Turkey, Poland and New Zealand. •However, with on paper companies, Zomato's presence has crossed to over 40 countries in the world.•In 2011, Zomato started its operations in various cities like Hyderabad, Pune, Chennai, etc. and also launched applications for cellular devices.

Cont…• In the same year only, Zomato came up with a

out of the box idea and created a website named “zomato.xxx” , a site dedicated to food porn

• Later on Zomato also collaborated with Citibank to launch a print version of the content on the website known as the “Citibank Zomato Restaurant Guide”.

• On 15th October, 2015 Zomato changed business strategies from a Full-Stack market to an enterprise market. This led to Zomato firing 10% of its workforce which equals about 300 people.

Acquisitions by Zomato• NextTable• Urbanspoon was its largest acquisition

for $52 million in January and marked its entry into the US, Australia and Canada markets.

• Last year, Zomato had acquired dominant local restaurant search players in New Zealand, Poland, the Czech Republic, Slovakia, Turkey and Italy.

Major Competitors of Zomato

There are lots of competitors available but majorly there are 3 :

1. Foodpanda 2. Just eat3. Burrp

Employees comparison

Financial comparison

Acquisitions' comparison

Talks with Deepinder Goyal

Entrepreneurial Lessons we can learn from Deepinder Goyal, the co-founder of Zomato

No Hard and fast rules!

Business Expansion.

Build Your Path.

Trust and faith in Employees

Be Strategic!!

No Hard and fast rules!

“Aim for the stars even when the night is at its

darkest.”Persist in your endeavours.