Transcript
Page 2: Air Travel Is Broken!

“When it comes to air travel today, everyone has a

horror story”.

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Air travel has become a BIG time suck with

delays and flight cancellations, degrading the traveling

experience system-wide.

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What Does This Cost Us?

over 150 million hours of passenger time, or $4.2 billion,was lost in 2008 as a result of

delays and cancellations.

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The Cost Is Not the Price!

While airline pricing has become competitive we

pay more in loss productivity and

abysmal experiences.

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When people use “air travel”,

what is their intent?

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Their intent is to get from

point A to point B as convenient

as possible.

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Convenient Means:suitable or agreeable to the

needs or purpose; well-suited with respect to ease of use.

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Air Travel is NOTconvenient rather

inconvenient.

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What AboutPrivate Aviation?

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Private vs. Commercial

5,000 Airports 500 Airports

No delays Lots of delays

No waiting in line Always in line

Convenient Inconvenient

Expensive Cheap

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But Private Aviationis also Broken.

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Billions in assetssit idle waiting to

be used.

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The economyhas forced cost cutting

and private aviation has been hit hard.

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General (private) aviation operations were off 33%

from 2008 to 2009.

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Is it the economy orthe business modelof private aviation?

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Most business travelersthink private aviationis out of their reach

because of cost.

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Why Does PrivateAviation Cost So Much?

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Because the cost is based ona plane being used by

one or a few people ratherthan the many.

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Because the cost is based mostly on one way usage.

Point A to B and returning empty.

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Private operatorsdon’t sell seats rather

they sell this thing called “legs”.

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“Legs” are flights from point A to B and the leg

from B back to Ais usually empty.

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What if they sold seats rather

than “legs”?

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If an eight passenger jet cost $7,000 from

point A to B and back that would equate to

$875 per seat.

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The same commercial flight could cost between

$350 - $570 per seat.

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The difference between private and commercial

aviation is time & convenience.

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Time and conveniencerepresent economic

value.

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A traveler’s value is centric to the cost of

time and the convenience of the

experience.

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For private aviation to expand the market it

has to change the business model.

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Empty seats are under utilized assets.

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More people would use private if the price of

use were lower!

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To “optimize” you have to reach the market

with a new proposition.

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How can private aviation reach a bigger market?

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Have you heard aboutsocial media?.

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Social technologyhas accelerated the

Power of Reachboth online and offline.

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Do you think business traveler’s

would “share” a seat with “friends”?

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Most business travelers knowother business

travelers.

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Business travelersusually travel

similar route’s.

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Fulfilling people’s intentTo find better ways to

travel would be considered “social”.

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Private Aviation….

needs tobuild a newmarketplacefor travelers.

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Together or Separately?

One private aviation operator cannot make

the “systemic” changes needed.

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Collective Effort

A new private aviation “system” needs everyone’s help.

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It Can Be Done!

Will privateaviation innovate

and expand usage?

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Join the ConversationCreate The Change

www.planeconversations.com

Come create a better marketplace for travelers.


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