Download - Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 1 The Importance of Transnational Cooperation for German

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KZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective

The Importance of Transnational Cooperation for German Spatial Planning

Dr. Welf Selke, Federal Ministry for Transport, Building and Housing, Germany

Christian Huttenloher, German Association for Housing, Urban and Spatial Development

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“Federal Programme Transnational Cooperation”

German Ministry for Transport, Building and Housing supports INTERREG III B partners in raising national co-financing

Important criteria : Involvement of partners from Eastern

Germany as well as from new EU member and neighbouring states;

Contribution to economic revaluation of the participating cities and regions;

Involvement of private economy (PPP);

Preparation of investments;

Activities for qualification and certification.

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Cooperation Areas with German Participation

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Positive Results of Transnational Cooperation

392 projects with 5322 partners

2/3 of projects involve German partners

local/regional authorities, ministries, professional institutes, associations, universities and enterprises.

Important integration effects and improved involvement of weak regions into European networks

Transfer of experiences, Adjustment of methods / procedures

European skills / capacities of municipalities and regions

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European Route of Brick Gothic

Stralsund: City Hall

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Fostering cultural tourism, heritage protection and regional development by a transnational tourism route

Objectives:

Setting up a stable alliance of brick gothic heritage locations as basis for a common cultural identity of the Baltic Sea Region

Promoting tourism and regional economic development by transnational tourism route

Combining sustainable preservation, use and activation of built heritage with its marketing and promotion for tourism

Implementing an integrated approach

Creating awareness for brick gothic heritage

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Partnership

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EuRoB I (2002 - 2004):

Budget: 740.000 Euro

Network with regular partner meetings

Route concept with information on partner cities/regions, brick gothic monuments, tourism infrastructure

Marketing and promotion package (corporate identity , website, folder, brochure, CD-ROM) and PR activities

Hotel quality management

EuRoB plates on important monuments

Local small scale investments

Integration of route into tourism offers

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EuRoB II (2005 - 2007):

Budget: 1.64 Million Euro

Institutionalise the route as an attractive tourist product and make it long-term sustainable and efficient

Improve and intensify the route marketing to individual tourists and tourism industry by targeted instruments and activities

Foster the exchange and know-how transfer in the field of tourism marketing and heritage preservation / activation by transnational seminars and local demonstration actions

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Establishment of an Identity and Quality Axis from the Baltic to the Aegean Sea

Starting Point: Reanimation of a well recognized tourism corridor from Eastern Germany to Bulgaria dating from before 1990

Budget: 1,4 Million Euro; Duration: 11/2003 – 12/2006

Main concerns:

o Identify potentials for distinct regional identity

o Elaborate development concepts for making use of and marketing typical and unique cultural features;

o Raising the internal and external awareness for the attractiveness of the regions and the tourism axis

o Quality management in tourist services for introducing international quality standards

Planned result: an attractive tourism axis with high quality offers

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Partnership: 17 partners from 6 countries

Lead Partner: InvestitionsBank des Landes Brandenburg (ILB)

Germany: Hanseatic city of Rostock, Herder-Society Mecklenburg-Western Pomerania; German Association for Housing, Urban and Spatial Development, ILB, Romantic Hotel „Alte Försterei“, District Dahme-Spreewald, City of Cottbus, International Building Exhibition Fürst-Pückler-County

Czech Republic: City of Turnov

Hungary: Hungarian National Tourist Office, City of Keszthely

Romania: ADR Centru, “Black Sea” Romanian Business Centre

Bulgaria: Union of Bulgarian Black Sea Local Authorities, Rhodopes Tourist Association

Greece: KEA Vocational Development Centre; Chamber of Commerce and Industry Xanthi

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Identify and foster identity-creating features for regions and tourism axis

SWOT analysis and development concepts for making use of potentials

Definition of a complex, high quality tourist offer

Conference on fostering regional identities

Photo workshop

Project Component: Identity and Culture

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Improving the quality of tourist services by quality management

Survey assessing the quality of tourist offers and defining quality-enhancing measures

Basic workshops on quality management

Pilot implementation of quality management systems leading to an international quality certificate

Project Component: Quality and Tourism

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Transnational work panels and partnerships, e.g. seaport workgroup, panel inland regions

Supra-regional marketing concepts and campaigns (web-based marketing)

International conference on the axis’ identity

Implementation plans

Development of regional offers and route planning

Project Component: Marketing and Communication

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http://www.idequa.net

http://www.eurob.org

More information

http://www.deutscher-verband.org

http://www.bmvbw.bund.dehttp://www.bbr.bund.de

Download - Agentur MAKZ Open Days 2005: European Territorial Cooperation in a Transnational Perspective Folie 1 The Importance of Transnational Cooperation for German

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