Pernix Pty Ltd | 214 Pulteney St, Adelaide SA 5000 | ABN: 88 604 124 432 | +61 8 7200 6075
Sports Analytics Today & Tomorrow
Aaron Reynolds Director – Sales and Marketing, Pernix
Adriano Pellegrino
Australian Footballer & Technology in Sport Advocate
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 2
Australian and International Footballer with a 15 year professional career playing in Australia, Europe, America and South East Asia. • Perth Glory Most Glorious Player 2008/2009
• Central Coast Mariners A-league Premiership and
Championship Winner
• Member of the U-20 team that qualified for the 2003 FIFA World Youth Championship
• Played alongside Robbie Fowler & against Rivaldo & Del Piero, coached by Graham Arnold and Ange Postecoglou
• Technical Director for the Western Strikers soccer club
CAREER HIGHLIGHTS
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 3
New materials for new records
Aluminium, carbon and even bamboo: sport results today depend highly on the materials used by athletes. Beyond the competition among sportsmen, the battle of technologies has just begun
Ending the pain
Computer simulations and data analysis can now help prevent injuries, while individual prostheses hasten the recovery process
The connected athlete
Amateurs can now enhance their performance and their health by using wireless devices and biosensors that monitor behaviour, environment and physiology. Future applications will go even further.
TECHNOLOGY IN SPORT
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 4
One of the most sophisticated and enthusiastic adopters of sports analytics in Australia is the Australian Football League (AFL). The code is believed to generate some of the largest sports data sets in the world. Every game is monitored and analysed courtesy of data sources including: ~10,000 team level match statistics, quarter by quarter,
zone by zone; ~100 player level match statistics relating to kicks,
handballs, smothers, corralling, chasing and closing; match-up data; second-by-second GPS tracking during training and in-game
for all 44 players, to understand average and maximum speed, direction and acceleration;
coded video which provides footage from multiple angles across the ground.
THE LOCAL LANDSCAPE
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 5
THE STATE OF PLAY
“There are two main goals of an analytics
program: provide new, actionable insights and
save time for decision makers” Benjamin C. Alamar
Founder – Journal of Quantitative Analysis in Sports
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 6
THE PLAYING FIELD
Sports Scientist
Sports Analyst
Scouts & Recruiters
- Coaches
- Managers
- Recruiters
- Board
Members
Decision
Makers
Sports Analyst
Public Data Sources
Membership & Admin
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 7
Through data advisory services being provided to Port Adelaide Football Club, an understanding of the current state of the sports analytics industry has been obtained. A lack of maturity in the industry compared with other, more established industries. AFL clubs in particular are swimming in data, but starving for insights. Partnership with PAFC allowing us to service this need, which has substantial overlap with others across the sporting industry.
EFFICIENCY GAINS
Unlocking insights that have previously been too hard to obtain
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 8
CRUNCHING THE NUMBERS
Draft Picks
• Modelling AFL draft outcomes to understand the value of different areas (pick ranges) of the draft
• Identify over and under-valued prospects
Match Statistics
• Creation of a high-dimensional dataset
• 5000+ team statistics per match
• ML to show which ones matter!
• Objectively test gut-feel hypotheses
Scout Reports
• Ingest historical scouting reports containing textual descriptions of draft nominees.
• Analyse using Natural Language Processing (NLP) techniques
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 9
CRUNCHING THE NUMBERS
Player Performance
• Creation of a player-match level dataset of over 150,000 records
• ML to answer the following:
What constitutes a “good game”?
How “successful” has a player’s career been?
What role/position did a player play in any given game?
Club Data such as Champion Data and Catapult GPS supplemented by
additional data sources being presented within a dashboard to assist quick and efficient identification of new club and player performance opportunities.
Vision - Real time data feeds - Player level data - Off field club data sets - (i.e. membership)
A Truly Mobile Agile Architecture for data access before/during and after game insights.
10
Club Data
Sources
(Public Cloud)
Data Scraping
Data Repository
Supplemental
Data Sets
Data Warehouse
PAFC Analytics
Dashboard
PAFC
Data Mining
Portal
SPORTS ANALYTICS PLATFORM – INTEGRATE, ANALYSE & MAXIMISE
Big Data Analytics
Bringing insights to data captured in-game to optimise
team strategy , training & player position
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 12
Data Science & Predictive Analytics
Applying data science techniques to uncover hidden patterns in the data to find competitive advantage
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 13
Pernix Agile data solutions that enable, drive and amplify.
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 14
Pernix Agile data solutions that enable, drive and amplify.
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 15
Pernix Agile data solutions that enable, drive and amplify.
Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 18
THE WEARABLE EVOLUTION – MORE DATA
Surface Electromyography (sEMG)
Thank you
Aaron Reynolds
Director – Sales and Marketing
Adriano Pellegrino
Australian Footballer & Technology in Sport Advocate