Transcript
Page 1: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney St, Adelaide SA 5000 | ABN: 88 604 124 432 | +61 8 7200 6075

Sports Analytics Today & Tomorrow

Aaron Reynolds Director – Sales and Marketing, Pernix

Adriano Pellegrino

Australian Footballer & Technology in Sport Advocate

Page 2: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 2

Australian and International Footballer with a 15 year professional career playing in Australia, Europe, America and South East Asia. • Perth Glory Most Glorious Player 2008/2009

• Central Coast Mariners A-league Premiership and

Championship Winner

• Member of the U-20 team that qualified for the 2003 FIFA World Youth Championship

• Played alongside Robbie Fowler & against Rivaldo & Del Piero, coached by Graham Arnold and Ange Postecoglou

• Technical Director for the Western Strikers soccer club

CAREER HIGHLIGHTS

Page 3: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 3

New materials for new records

Aluminium, carbon and even bamboo: sport results today depend highly on the materials used by athletes. Beyond the competition among sportsmen, the battle of technologies has just begun

Ending the pain

Computer simulations and data analysis can now help prevent injuries, while individual prostheses hasten the recovery process

The connected athlete

Amateurs can now enhance their performance and their health by using wireless devices and biosensors that monitor behaviour, environment and physiology. Future applications will go even further.

TECHNOLOGY IN SPORT

Page 4: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 4

One of the most sophisticated and enthusiastic adopters of sports analytics in Australia is the Australian Football League (AFL). The code is believed to generate some of the largest sports data sets in the world. Every game is monitored and analysed courtesy of data sources including: ~10,000 team level match statistics, quarter by quarter,

zone by zone; ~100 player level match statistics relating to kicks,

handballs, smothers, corralling, chasing and closing; match-up data; second-by-second GPS tracking during training and in-game

for all 44 players, to understand average and maximum speed, direction and acceleration;

coded video which provides footage from multiple angles across the ground.

THE LOCAL LANDSCAPE

Page 5: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 5

THE STATE OF PLAY

“There are two main goals of an analytics

program: provide new, actionable insights and

save time for decision makers” Benjamin C. Alamar

Founder – Journal of Quantitative Analysis in Sports

Page 6: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 6

THE PLAYING FIELD

Sports Scientist

Sports Analyst

Scouts & Recruiters

- Coaches

- Managers

- Recruiters

- Board

Members

Decision

Makers

Sports Analyst

Public Data Sources

Membership & Admin

Page 7: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 7

Through data advisory services being provided to Port Adelaide Football Club, an understanding of the current state of the sports analytics industry has been obtained. A lack of maturity in the industry compared with other, more established industries. AFL clubs in particular are swimming in data, but starving for insights. Partnership with PAFC allowing us to service this need, which has substantial overlap with others across the sporting industry.

EFFICIENCY GAINS

Unlocking insights that have previously been too hard to obtain

Page 8: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 8

CRUNCHING THE NUMBERS

Draft Picks

• Modelling AFL draft outcomes to understand the value of different areas (pick ranges) of the draft

• Identify over and under-valued prospects

Match Statistics

• Creation of a high-dimensional dataset

• 5000+ team statistics per match

• ML to show which ones matter!

• Objectively test gut-feel hypotheses

Scout Reports

• Ingest historical scouting reports containing textual descriptions of draft nominees.

• Analyse using Natural Language Processing (NLP) techniques

Page 9: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 9

CRUNCHING THE NUMBERS

Player Performance

• Creation of a player-match level dataset of over 150,000 records

• ML to answer the following:

What constitutes a “good game”?

How “successful” has a player’s career been?

What role/position did a player play in any given game?

Page 10: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Club Data such as Champion Data and Catapult GPS supplemented by

additional data sources being presented within a dashboard to assist quick and efficient identification of new club and player performance opportunities.

Vision - Real time data feeds - Player level data - Off field club data sets - (i.e. membership)

A Truly Mobile Agile Architecture for data access before/during and after game insights.

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Club Data

Sources

(Public Cloud)

Data Scraping

Data Repository

Supplemental

Data Sets

Data Warehouse

PAFC Analytics

Dashboard

PAFC

Data Mining

Portal

SPORTS ANALYTICS PLATFORM – INTEGRATE, ANALYSE & MAXIMISE

Page 11: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Big Data Analytics

Bringing insights to data captured in-game to optimise

team strategy , training & player position

Page 12: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 12

Data Science & Predictive Analytics

Applying data science techniques to uncover hidden patterns in the data to find competitive advantage

Page 13: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 13

Pernix Agile data solutions that enable, drive and amplify.

Page 14: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 14

Pernix Agile data solutions that enable, drive and amplify.

Page 15: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 15

Pernix Agile data solutions that enable, drive and amplify.

Page 16: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow
Page 17: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow
Page 18: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Pernix Pty Ltd | 214 Pulteney Street, Adelaide SA 5001 | ABN: 88 604 124 432 | +61 8 7200 6075 18

THE WEARABLE EVOLUTION – MORE DATA

Page 20: Aaron Reynolds and Adriano Pellegrino - Sports Analytics Today & Tomorrow

Thank you

Aaron Reynolds

Director – Sales and Marketing

[email protected]

Adriano Pellegrino

Australian Footballer & Technology in Sport Advocate


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