If You Can Do
This, You Can
Do Social
Media
8 things every MARKETER
needs to know
If You Can Do
This, You Can
Do Social Media
8 things every MARKETER
needs to know
01
02
Before you entertain a
social media strategy, you first need a
business strategy.
When you think of social media…
Don’t think of tactics and channels.
When you think of social media…
Mobilizing your supporters
Building brand loyalty
Responding to customers
Discovering ambassadors and detractors
Demonstrating thought leadership
Tracking industry trends
Monitoring competitors
Attracting media attention
Generating leads
Recruiting employees and partners
Keeping colleagues up to date
Securing search engine equity
Think of strategies.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
03
04
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
05
CONTENT
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
Being socially savvy matters more than
being media savvy.
06
10,000 mentions on Twitter
3,250 views on Scribd
5,000 views on SlideShare
2,500 views on LinkedIn
07
300
300 That’s how many millions of followers
the Kardashians have on social media.
140
140 That’s how many millions of followers
Taylor Swift has on social media.
08
18
18 That’s how many tests Obama’s
2012 campaign would run per email.
25
25 That’s how many headlines
Upworthy tests for every article.
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THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
• Charles Duhigg
• 6,800 words
• 60 likes
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
THE NEW YORK TIMES MAGAZINE
How Companies
Learn Your Secrets
FORBES
How Target Figured
Out a Teen Girl Was
Pregnant Before Her
Father Did
• Charles Duhigg
• 6,800 words
• 60 likes
• Kashmir Hill
• 1,200 words
• 13,000 likes
73%
73% That’s the share of Facebook’s revenue
that comes from mobile ads.
78%
78% That’s the share of top 50 news sites that draw more traffic
from mobile devices than from desktops and laptops.
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