These keywords may not have the highest search volume but they are the keywords that would be most likely to convert into quotes and policies.

Intent to Quote & Buy

Buy Car Insurance Online

Get Car Insurance

Buy Car Insurance

Buy Auto Insurance Online

Find Car Insurance

Shop Auto Insurance

Shop Car Insurance

Buy Auto Insurance

Get Auto Insurance

Purchase Auto Insurance Online

These are the keywords that would be optimial for a sub-prime auto insurance company and any other insurance company who has competitive rates to use.

Low Cost Car Insurance

Cheaper Car Insurance

Affordable Auto Insurance

Inexpensive Auto Insurance

Very Cheap Car Insurance

Affordable Car Insurance

Cheapest Car Insurance

Car Insurance Cheap

Cheap Car Insurance

Cheapest Auto Insurance

Price Sensitive Searches

These are the keywords that would be most likely to convert into quotes. They represent leads that can be focused on for retargeting and other follow up marketing tactics.

Searching for Quotes

Car Insurance Quote

Car Insurance Quotes

Auto Insurance Quote

Auto Insurance Quotes Online

Auto Insurance Quotes

Cheap Auto Insurance Quotes

Online Auto Insurance Quotes

Free Auto Insurance Quotes

Online Car Insurance Quotes

Insurance Quotes Auto

While these people may not be in the bottom of the funnel they do show intent to eventually buy.

Comparing Auto/Car Insurance

Compare Car Insurance

Compare Auto Insurance Quotes

Auto Insurance Quotes Comparison

Car Insurance Quotes Comparison

Car Insurance Comparison

Compare Car Insurance

Car Insurance Quote Comparison

Compare Car Insurance Rates

Auto Insurance Comparison

Compare Auto Insurance

These searchers may be looking for the higest quality insurance providers and are interested in hearing what others have to say. Overall perceived company trust and quality are factors here.

Searching for Auto/Car Insurance Providers

Auto Insurance Companies

Auto Insurance Agency

Best Auto Insurance Companies

Car Insurance Providers

Best Car Insurance Companies

List of Car Insurance Companies

Car Insurance Company

Vehicle Insurance Companies

List of Auto Insurance Companies

Auto Insurance Company Ratings

Google's hummingbird algorithm makes conversational search more important. Building content targeting these types of phrases will pull in searchers at the top of the funnel.

Car/Auto Insurance Questions

How to Get Car Insurance?

How Much Auto Insurance Do I Need?

How to Buy Auto Insurance?

What is Car Insurance?

How Much Car Insurance Do I Need?

What is Auto Insurance?

How Much is Car Insurance?

How Much is Auto Insurance?

How Much Car Insurance?

How to Buy Car Insurance?

This list of keywords is not comprehensive, but will provide a solid start to an organic search strategy if a great content strategy is built utilizing this as a foundation.

10 keywords were selected per category. Each category represents a stage in the buyer’s journey. In the early stages of the buyer’s journey keyword searches involve more general questions around Car/Auto Insurance. In the end stages of the buyer’s journey keywords are represented by more transactional keywords that have intent to quote/policy.