Transcript
Page 1: 5 ways to be a content marketer (and not a blogger)

5 WAYS TO BE A CONTENT MARKETER

(and not a blogger)

Wednesday, 27 March 13

Page 2: 5 ways to be a content marketer (and not a blogger)

1. KILL YOUR VANITY METRIC

ADDICTION

Focus on actionable metrics instead

Wednesday, 27 March 13

Page 3: 5 ways to be a content marketer (and not a blogger)

2. CHOOSE QUALITY OVER

QUANTITY

Take the time to create great content and forget about daily blogging

Wednesday, 27 March 13

Page 4: 5 ways to be a content marketer (and not a blogger)

3. STOP BLOGGING ABOUT

BLOGGING

Define a target customer for your business and create for them

Wednesday, 27 March 13

Page 5: 5 ways to be a content marketer (and not a blogger)

4. DEVELOP A CONTENT

MARKETING STRATEGY

All content has a purpose, determined by your business model

Wednesday, 27 March 13

Page 6: 5 ways to be a content marketer (and not a blogger)

5. CREATE CONTENT THAT

DRIVES LEADS

Do you know what content sent which customers to your business?

Wednesday, 27 March 13

Page 7: 5 ways to be a content marketer (and not a blogger)

Informly Content Analytics is a world first dedicated content marketing analytics app designed to help every day content marketers build views, engagement and leads.

Become a content marketer today!

Wednesday, 27 March 13


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