BEYOND INSTALLS
5 things every mobile marketer should know
advertising in the app only world
7first days are key
if your user hasn't come back to the app in 7 days, hemight never come back
Drive intensive retention campaigns during thisperiod
It's all about the user!
Let the user be at the center of your marketing efforts
Personalize your messages.Build engaging conversations but
DO NOT invade privacy
Make the most of Facebook
Your users spend a lotta time there.
Expand your reach by adding lists of usersacquired on other channels too
Measure what matters
NOT
Transacting users Registered users
Current installs Total installs
App transactions App Store Rank
Non-promo based transactions All transactions
Double-counting credit for installsis costing you big money
Implement Attribution to track and credit installs to allmedia, referral and APK app distribution including
Facebook campaigns
Do not pay 2 - 3 times for the same transaction or install
KEY SPEAKERS
Abhishek RajanHead - Mobile
Rajat SuriGM - Mobile
Sushant JaipuriaHead - Digital Marketing
Pravin JadhavProduct & Growth
Sharad HarjaiAVP Marketing
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