Download - 5 Tactics to Improve Your Facebook Profile and Spike the Traffic

Tactic #1 – Know your audience

Tactic #2 – Design a campaign tailored to your audience

Tactic #3 – Make your page interactive, helpful and fun

Tactic #4 –Provide consistency: make this Facebook campaign part of your overall marketing strategy

Tactic #5 – Drive traffic to your pageLearn more at www.avenuesocial.com

#1 Know Your Audience

Who are those people more likely than most to become your customers?

• age• location

• occupation• gender

• interestsLearn more at www.avenuesocial.com

#2 Design a Campaign Tailored to Your Audience

Even if your audience are people in their 40s, remember that Facebook’s audience, however, skews toward a younger demographic, with an estimated 63% of members between 13-34, according to InsideFacebook.com.

Learn more at www.avenuesocial.com

TIP: Adjust your campaign to reach for the younger people.


Example of a Targeted Facebook Campaign

It’s summer – time for a home repair projects. Ace Hardware launched a Facebook campaign for the home owners who are interested in home repair. The page offers educational tips for home owners – like painting tips with a link to Ace’s site… new home check-list… video tip on driving nails with an auto-hammer…link to the specials at your local Ace.


Tactic #3 – Make your page interactive, helpful and fun

Make a Compelling Welcome Video:

You’ll increase your conversion rate from visitors to fans.


Fan page of

Steve Spangler,

the Science

Guy! After

watching his

video, you

can’t help

but want to

join!


How-to:Create an attractive landing tab (canvas page) with a video that explains exactly:

• what your fan page is about, • who it’s for and • why they should become members.


TIP: If your business is local, you can build an interactive Facebook map, encouraging connections between fans and your local sales reps.


Example of a Fun Interactive PageHere’s the page we created for Heineken beer Thanksgiving campaign. The campaign was tailored to party planning. The special party planner application would let you manage guest list; menu and even a playlist.A GPS based feature would help you to locate the cab nearest to your location.Finally you could download festive Thanksgiving Heineken wall papers to your desktop, mobile and iPad.This interactive fan page gained over 1 million fans within 24 hours.


As your fans grow you must keep the conversation going on a daily basis

Make daily wall posts that would speed up the sales:• share the coupons; • announce events; • answer people’s questions; • keep away spammers.


TIP:“Nearly two-thirds of consumers say they want brands to offer them discounts online. In fact, the first reason they gave for friending a brand was "I hoped to get discounts.“(“Survey Made by Ad Age/Ipsos Says Most Seek Discounts; Facebook Is Preferred Digital Platform”, adage.com, Feb 27 2011).


#4 Provide Consistency:

Make Your Facebook Campaign Part of Your Overall Marketing Strategy


Statistics:

• 40% of followers don’t subscribe to the email newsletter and 60% aren’t fans

• 50% of fans don’t subscribe to the email newsletter and only 5% are followers

(“Online Marketing: Focusing on the “And” Instead of the “Or”, shaydigital.com, Aug 31 2009)


Invite your subscribers to join you on FB

“Be sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual “Join our Fan Page,”

say something creative like “Write on our Facebook wall,” or “Join our Facebook community,” or “Come add your photo to our Facebook group”.(SocialMediaExaminer.com)


#5 Drive traffic to your page

Facebook enables you to choose the target audience by interests, location, gender... For ex., Ace Hardware had created a campaign based on customers’ hobbies. Their ads have targeted people interested in gardening; grilling; home repair.

With targeted Facebook Ads


“There’re more than 250 million active users currently accessing FB thru their mobile devices.There are more than 200 mobile operators in 60 countries working to deploy and promote FB mobile products”.(Ed Taylor, #1 Internet Marketing Speaker)

Through mobile phones


Get Fans to Join Via SMS

You’ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words “fan yourusername” OR “like yourusername” (without the quotes).(SocialMediaExaminer.com)


TIP:Promote your FB username everywhere people can see it: TV, print ad, business cards, tracks, window display, T-shirts, etc.


Double Facebook interactions and spiked

profile traffic 100%+ with a well-designed and well-

branded profile and strategy


Customized Facebook Page Is Just a Tool

The real success lays in the planning.Ask yourself:

• Who are your customers? • What do they like? • What message do you want to communicate to them?• How can you communicate this message in a fun

interactive way?Learn more at www.avenuesocial.com

Request a Free 1 Hour Facebook Marketing Strategy Consultation with Hakim

Sadik

• Call at 510-275-4485• Email to [email protected]• Join on Facebook

http://www.facebook.com/avenuesocial


Learn how to improve your Facebook profile and grow your fans

mailto:[email protected]

http://www.facebook.com/avenuesocial

Download - 5 Tactics to Improve Your Facebook Profile and Spike the Traffic

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