Transcript
Page 1: 5 Steps to a More Profitable Online Presence

A FACEBOOK PAGEISN’T DIGITAL

MARKETING5 steps to a profitable online presence

Page 2: 5 Steps to a More Profitable Online Presence

I’M BRANDY

Daughter of an entrepreneur

Oldest of 3 girls

Wife & mother

A total gadget girl

Marketing technologist, a.k.a TekGrl

Helping businesses be effective and efficient using technology

Breaking people’s slavery to technology (especially email! You know who you are…)

Page 3: 5 Steps to a More Profitable Online Presence

GET MORE RETURN FROM YOUR SOCIAL

INVESTMENTYes, time is just as much of an investment as $$

Page 4: 5 Steps to a More Profitable Online Presence

SOCIAL MEDIA IS MARKETING

And deserves the same intent and approach as any other marketing

Page 5: 5 Steps to a More Profitable Online Presence

ONLINE PRESENCE = YOUR BRAND

Doesn’t matter if you’re trying to brand yourself or not, you are.

Page 6: 5 Steps to a More Profitable Online Presence

A FACEBOOK PAGE ISN’T

DIGITAL MARKETINGIt might be part of it though…

Page 7: 5 Steps to a More Profitable Online Presence

START WITH A STRATEGY

It’s hard to know where you’re going without a map

STEP

1

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WHAT DO YOU WANTTO ACCOMPLISH?

Awareness?Reputation?Sentiment? List Building?Leads? Sales?

Page 9: 5 Steps to a More Profitable Online Presence

WHAT ARE YOU WILLING TO DO TO

GET IT?

Budget $$TimeResources

Page 10: 5 Steps to a More Profitable Online Presence

HOW WILL YOUR ONLINE & OFFLINE MARKETING WORK

TOGETHER?

No vacuums here folks

Page 11: 5 Steps to a More Profitable Online Presence

HOW WILL YOU KNOW IF YOU ARE

SUCCESSFUL?Decide what is importantTrack & Measure

Page 12: 5 Steps to a More Profitable Online Presence

KNOW WHO YOU ARE TALKING TO

Define a target marketNo really, you HAVE to

STEP

2

Page 13: 5 Steps to a More Profitable Online Presence

NO, EVERYONE IS NOT YOUR TARGET

You aren’t your target eitherGet specific

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THIS ISN’T EASY But it is CRITICAL to your success

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CHOOSE YOURSOCIAL CHANNELS

Nope, not all of them

Let strategy & your target market guide youS

TEP

3

Page 16: 5 Steps to a More Profitable Online Presence

TWITTER ISN’T FOR EVERYONE

Just because it’s trending, doesn’t mean it is worth your time

Page 17: 5 Steps to a More Profitable Online Presence

UNDERSTAND YOUR TARGET & HOW THEY

COMMUNICATE

Certain channels may be more relevant at different times

Page 18: 5 Steps to a More Profitable Online Presence

PICK CHANNELS THAT MATCH YOUR AUDIENCE &

PRODUCT/SERVICE

If your service isn’t really visual, Pinterest may not be the right channel

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MASTER YOUR CHANNELS OF

CHOICE

PagesGroupsChatsHashtagsBoardsLists, etc., etc., etc.

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BE CONSISTENTBe consistent

No, really… be consistent

STEP

4

Page 21: 5 Steps to a More Profitable Online Presence

FIND A VOICE & IDENTITY

Stick with it

Page 22: 5 Steps to a More Profitable Online Presence

USE TEMPLATES TO HELP YOU

Nobody’s perfectTemplates for visuals and content

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ENGAGE YOUR AUDIENCE

It’s been said 1,000,000 times…these are social networks

STEP

4

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USE THE 90/10 RULEUse your bullhorn sparinglyBe the go-to resource

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INVITE PARTICIPATION People like to be asked

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DO YOUR SHARE OF PARTICIPATING

Understand how best to engage with your channel(s) of choice

You gotta like, comment, share, +1, retweet, favorite and pin

Page 27: 5 Steps to a More Profitable Online Presence

BE STRATEGIC, BE INTENTIONAL

No one has enough time & money to sustain shotgun social marketing

SQUIRREL!

Page 28: 5 Steps to a More Profitable Online Presence

BE PROFITABLERevenue – Expenses = Profit Revenue Expenses (your time

costs $$) Profit

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QUESTIONS? Don’t be shy, someone else probably needs an answer too…


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