Download - 5 Steps to a More Profitable Online Presence
A FACEBOOK PAGEISN’T DIGITAL
MARKETING5 steps to a profitable online presence
I’M BRANDY
Daughter of an entrepreneur
Oldest of 3 girls
Wife & mother
A total gadget girl
Marketing technologist, a.k.a TekGrl
Helping businesses be effective and efficient using technology
Breaking people’s slavery to technology (especially email! You know who you are…)
GET MORE RETURN FROM YOUR SOCIAL
INVESTMENTYes, time is just as much of an investment as $$
SOCIAL MEDIA IS MARKETING
And deserves the same intent and approach as any other marketing
ONLINE PRESENCE = YOUR BRAND
Doesn’t matter if you’re trying to brand yourself or not, you are.
A FACEBOOK PAGE ISN’T
DIGITAL MARKETINGIt might be part of it though…
START WITH A STRATEGY
It’s hard to know where you’re going without a map
STEP
1
WHAT DO YOU WANTTO ACCOMPLISH?
Awareness?Reputation?Sentiment? List Building?Leads? Sales?
WHAT ARE YOU WILLING TO DO TO
GET IT?
Budget $$TimeResources
HOW WILL YOUR ONLINE & OFFLINE MARKETING WORK
TOGETHER?
No vacuums here folks
HOW WILL YOU KNOW IF YOU ARE
SUCCESSFUL?Decide what is importantTrack & Measure
KNOW WHO YOU ARE TALKING TO
Define a target marketNo really, you HAVE to
STEP
2
NO, EVERYONE IS NOT YOUR TARGET
You aren’t your target eitherGet specific
THIS ISN’T EASY But it is CRITICAL to your success
CHOOSE YOURSOCIAL CHANNELS
Nope, not all of them
Let strategy & your target market guide youS
TEP
3
TWITTER ISN’T FOR EVERYONE
Just because it’s trending, doesn’t mean it is worth your time
UNDERSTAND YOUR TARGET & HOW THEY
COMMUNICATE
Certain channels may be more relevant at different times
PICK CHANNELS THAT MATCH YOUR AUDIENCE &
PRODUCT/SERVICE
If your service isn’t really visual, Pinterest may not be the right channel
MASTER YOUR CHANNELS OF
CHOICE
PagesGroupsChatsHashtagsBoardsLists, etc., etc., etc.
BE CONSISTENTBe consistent
No, really… be consistent
STEP
4
FIND A VOICE & IDENTITY
Stick with it
USE TEMPLATES TO HELP YOU
Nobody’s perfectTemplates for visuals and content
ENGAGE YOUR AUDIENCE
It’s been said 1,000,000 times…these are social networks
STEP
4
USE THE 90/10 RULEUse your bullhorn sparinglyBe the go-to resource
INVITE PARTICIPATION People like to be asked
DO YOUR SHARE OF PARTICIPATING
Understand how best to engage with your channel(s) of choice
You gotta like, comment, share, +1, retweet, favorite and pin
BE STRATEGIC, BE INTENTIONAL
No one has enough time & money to sustain shotgun social marketing
SQUIRREL!
BE PROFITABLERevenue – Expenses = Profit Revenue Expenses (your time
costs $$) Profit
QUESTIONS? Don’t be shy, someone else probably needs an answer too…