5 Reasons
is Essential to an Editorial Calendar
Content MarketingGREAT
App
1: Visualize Content
Many people use spreadsheets, or Word docs, or Google Docs as their social media editorial calendar.
They simply aren’t good enough.
If you’re serious about content marketing, you need and editorial calendar app. Well show you why…
1: Visualize ContentThere are lots of good Editorial Calendar apps out there:
• CoSchedule• ContentDJ
We use, love, and recommend
All screenshots in this presentation are taken from DivvyHQ
1: Visualize Content
Dashboard View
Tasks Due
Content DuePublished Content
Recent activity
1: Visualize Content
Edit content information such as assignments, due dates and other information right where it lives in the calendar!
1: Visualize Content
Month View:
To see everything in the pipeline
Drill into content items right from the calendar!
1: Visualize Content
Week View:
To see content tasks, and assignments coming due in the near term.
1: Visualize Content
Day View:
To fine tune your day, or manage tasking to make sure you hit publication dates.
1: Visualize Content
Filter Calendar Data:
To reduce the clutter, and eliminate the chaos of a busy content schedule.
By Date By Calendar
Just show me what we’re promoting on
social today!
By Resource
1: Visualize ContentFilter by Type of Content
Just show me the Infographics we’re publishing!
Filter to drill down and see exactly what you need to know about your content pipeline.
1: Visualize Content
Mix and match filter parameters to change your perspective and see if you’re on track to hit content production goals.
Optimize in-flight to hit deadlines.
Filter by Content MetaData
Just show me content for our cloud computing campaign!
2: Store Content Ideas
Store content ideas centrally in the tool.
Capture inspiration when it strikes.
Don’t loose any more great content ideas on someone’s desktop!
Proposed Calendar Content Topic Description
Move the Idea to Production!
Type of Content
3. Collaboration and Task Tracking
Work with internal and external team members.
Makes it easier to work together from idea to review.
See updated task status’ as content progresses
3. Collaboration and Task Tracking
Add comments at any stage.
Comments are visible to all team members ensuring feedback is captured and centrally tracked!
3. Collaboration and Task Tracking
Reply to activity updates to get clarification or more detail.
See recent activity and interact with team members as necessary.
3. Collaboration and Task Tracking
Reply to activity updates to get clarification or more detail.
Store assets of all types centrally with the content.
Store All Content Assets Centrally:
Stored with content, making assets easy to find during and after content development. Makes asset reuse easier!
3. Collaboration and Task Tracking
Assign and track tasks.
Brings order and accountability to content development chaos.
Set Priorities
Set Due Dates
Set Status
Assign Resources
3. Collaboration and Task TrackingLog hours to:
• See how long content development really takes
• Bill customers• Track Total Cost of Ownership
(TCO)• Calculate Return On
Investment (ROI) for content marketing activities.
Log Hours Spent at Each Stage
3. Collaboration and Task Tracking
Create content workflows to save time and keep content moving through each stage of your process.
4. Add Metadata
Add and Track Metadata for Content:
Metadata lives with the content and shows who the content was created for, and the audience it was designed to
reach..
These map to your buyer personas!
Track content by campaign.
4. Add Metadata
Help your team keep content purpose straight during all stages of content
development.
Analyze results by topic and category to optimize future content for success..
4. Add MetadataHelps keep content focused and consistent through all stages of collaboration and development.
Know where each piece of content fits in the buyers journey.
4. Add Metadata
Helps identify content for use with future campaigns around these
keywords.
Validate and analyze keyword usage against SEO results and optimize for future content.
4. Add Metadata
Everyone on the team will know where this content should live and the channels it will be promoted on.
Simplify publication and promotion and automate with workflows.
5. Process and Visibility Optimization
• Status and due dates• Promotion dates• Relationships to other content in
process or promotions
Visualize and Validate Content Production
5. Process and Visibility Optimization
• Human and equipment resources
• Workload and utilization• Skills and expertise
Manage Resources
5. Process and Visibility Optimization
• Adjust as campaign progresses
• Easily move assignments, dates, assets
• Maximize what works, jettison what doesn't
Adjust and Optimize In-Flight
5. Process and Visibility Optimization
• Data needed for reporting is centralized
• Access data for management and clients
• Easily find data for ad-hoc reports
Enable Better Reporting
5. Process and Visibility Optimization
• Keep content production process under control in real-time.
• Ensure a content team can rapidly adjust to campaign changes.
• Provide real stress relief for a content development manager.
The Only Way To
Are you using an Editorial Calendar? Is your content SEO optimized? Is your content process efficient?
Sign up for a free Inbound Marketing Assessment and let us tell you. Learn more at http://bit.ly/2flkwro
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