Download - 5 Outstanding campaigns!
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5OUTSTANDING CAMPAIGNS
that inspire you! will
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1The best job in the world
B r a n d : Q u e e n s l a n d B o a r d o f To u r i s m / / A g e n c y : C u m m i n s n i t r o
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1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
1The b e s t Job in the w o r l d
Commercial in confidence
34,684 applicants from 201 countries
Islandreefjob.com had more than 6 millions visitors in 58 days
The campaign's generated more than $200 million in global publicity value for Tourism Queensland
Estimated earned media exceeding $80 million
1The b e s t Job in the w o r l d
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1The b e s t Job in the w o r l d
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2Red Bull Stratos Space Jump
B r a n d : R e d B u l l / / P R Te a m : T V C G r o u p
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Red Bulls t r a t o s s p a c ej u m p2
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Red Bulls t r a t o s s p a c ej u m p2
Commercial in confidence
Red Bulls t r a t o s s p a c ej u m p2
Commercial in confidence
Red Bulls t r a t o s s p a c ej u m p2
Commercial in confidence
Red Bulls t r a t o s s p a c ej u m p2
Commercial in confidence
Red Bulls t r a t o s s p a c ej u m p2
Commercial in confidence
The event was broadcast on nearly 80 TV stations in 50 countries.
The jump was viewed live on YouTube by over 8 million users
The live webcast was distributed through 280 digital partners and 52 million views
Following Stratos, sales rose 7% to $1.6 billion in the U.S
Red Bulls t r a t o s s p a c ej u m p2
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Red Bulls t r a t o s s p a c ej u m p2
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3True Blood: Revelation
B r a n d : H B O / / A g e n c y : C a m p fi r e
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
Commercial in confidence
True BloodRevelation3
30.000 forum posts
1.5 million pages viewed
5.9 million viewers
50,000 viewing hours during the game
Audience of 6.6 million for the TV premiere
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True BloodRevelation3
Commercial in confidence
4In Rainbows Radiohead
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In RainbowsR a d i o h e a d4
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In RainbowsR a d i o h e a d4
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In RainbowsR a d i o h e a d4
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In RainbowsR a d i o h e a d4
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In RainbowsR a d i o h e a d4
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In RainbowsR a d i o h e a d4
3 million downloads in the first year
10 million in revenue
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In RainbowsR a d i o h e a d4
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5Dragon Skull on Dorset Beach
B r a n d : B l i n k B o x f r o m Te s c o / / A g e n c y : Ta y l o r H e r r i n g P R
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D ra g o n S k u l lon Dorset beach5
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D ra g o n S k u l lon Dorset beach5
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D ra g o n S k u l lon Dorset beach5
Commercial in confidence
D ra g o n S k u l lon Dorset beach5
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D ra g o n S k u l lon Dorset beach5
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D ra g o n S k u l lOn Dorset beach5
632% spike in sales
250 pieces of media coverage
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D ra g o n S k u l lOn Dorset beach5
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KEYLEARNINGS
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S u r p r i s e y o u r a u d i e n c e
B e t h e fi r s t t o d o i t
A l w a y s t h i n k B I G
F u l fi l l f a n t a s i e s
L e t t h e p e o p l e b e p a r t o f
C r e a t e a s t o r y
Commercial in confidence
Thank you
