Transcript
Page 1: 5 Minutes on Facebook Marketing

Neville Hobson, ABC

@jangles

London

October 6, 2011

#insightfb

Page 2: 5 Minutes on Facebook Marketing

http://www.facebook.com/nevillehobson

Page 3: 5 Minutes on Facebook Marketing

Be where your customer is

Genuinely personal engagement

Page 4: 5 Minutes on Facebook Marketing

Key: Integrated Communication Facebook marketing is not

stand-alone or a separate activity

Long-term activity and resource commitment

Integral to your marketing and communication mix

Integral to the success of your business


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