Transcript
Page 1: 3 Secrets of HIGHLY SUCCESFUL GRADUATES by Mr. Hoffman of Linkedin

3 by Reid Hoffman

THE 3 SECRETS OF

HIGHLY SUCCESSFUL

G R A D U A T E S

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My name is Reid Hoffmanand I’m an entrepreneurand investor.

Hi!

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I cofounded LinkedIn in 2003 with the mission of connecting the world’s

professionals to make them more PRODUCTIVE and SUCCESSFUL.

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I’ve heard the CAREER CONCERNS of students around the world...

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...from the millions of STUDENTS on LinkedIn...

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...to the super young ENTREPRENEURS

I've invested in...

BRIAN CHESKY

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...to the student leaders who read my book THE START-UP OF YOU.

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And I’ve noticed a COMMON career concern...

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THEY DON’T FEEL READY.

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College is supposed to prepare you for SURVIVING and THRIVING

in the world of work.

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But the world of work has CHANGED.

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Stable career paths are DISAPPEARING.

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COMPETITION can come from anywhere.

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And the world continues to CHANGE at a

relentless pace.

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If you are graduating, you may feel ANXIOUS.

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I want you to know THAT’S OKAY.

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That UNCERTAINTY you feel right now about your future—it won’t ever go away.

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In an ever-changing world, managing your career is a LIFELONG PROCESS.

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When I graduated from undergrad...

ME

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I thought I knew what I wanted to do.

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I was WRONG.

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I could NOT have predicted my career path.

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It even took me 15 YEARS to realize what I was doing had a name...

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E N T R E P R E N E U R S H I P

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Along the way, I've developed an eye for the patterns of SUCCESS and FAILURE.

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And there are at least THREE THINGS that successful professionals eventually

figure out about their careers.

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You WON’T find them in any of your textbooks.

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And your school DOESN’T teach them.

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And I’m sure you’d rather NOT wait 15 years to discover them.

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I want to share them with you today.

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31. Competition

2. Networks

3. Risk

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"How do I bring my DIFFERENT

INTERESTS together into a career?"

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"What should I do if I DON’T KNOW what I like?"

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"How do I choose between so many DIFFERENT PASSIONS?"

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All of these are variations of the CLASSIC CAREER QUESTION...

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"What should I DOwith my life?"

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But these are the

WRONG questions to ask.

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Among other things,these questions

focus the attention on

YOU

instead of the most important factor...

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E V E R Y O N E E L S E

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Many people WANT your dream job.

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For anything desirable, there's COMPETITION.

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To beat the competition, you need to develop a

COMPETITIVEADVANTAGE

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But what is a

made of?

COMPETITIVEADVANTAGE

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ASSETS

ASPIRATIONS

MARKET REALITIES

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Your ASSETS are what you have going for you now.

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Your ASPIRATIONS are where you might like to go in the future.

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And theMARKET REALITIESare what people will actually pay you for.

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The best career has you pursuing worthy ASPIRATIONS, using your ASSETS, while navigating the MARKET REALITIES.

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Another CLASSIC QUESTION you may struggle with...

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"How do I make a POSITIVE DIFFERENCE in the world?"

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You may think that you, as a RECENT GRADUATE with LIMITED WORK EXPERIENCE, don’t have much to offer.

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In fact, your

EXISTING ASSETS

have value, too.

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You’ll be surprised how valuable your existing skills and

connections are to those who

DON’T HAVE THEM.

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Just ask others: “HOW CAN I HELP?”

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You'll learn to understand what OTHER PEOPLE’S NEEDS are.

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Fulfill needs. Solve problems. And you CHANGE THE WORLD.

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31. Competition

2. Networks

3. Risk

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In college, you had dorms, student organizations, classes...

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Building relationships was EASY.

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But in the real world, you have to learn to PROACTIVELY build your network.

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Relationships matter because every job boils down to interacting with PEOPLE.

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PEOPLE control resources, opportunities, and information.

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Opportunities do DO NOT FLOAT like clouds in the sky.

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They're attached to PEOPLE.

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If you're looking for an OPPORTUNITY, you're really looking for a PERSON.

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The people you spend time with shape WHO YOU ARE and WHO YOU BECOME.

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The fastest way to change yourself is to hang out with people who are ALREADY THE WAY YOU WANT TO BE.

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The best way to meet new people is via THE PEOPLE YOU ALREADY KNOW.

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You may not think you know THE RIGHT PEOPLE.

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Your existing network is

BIGGER

than you think.

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If you’re connected to a couple hundred people on LinkedIn,

you’re actually at the center of a network MORE THAN 2 MILLION PEOPLE STRONG.

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In other words, it’s likely that

SOMEONE YOUALREADY KNOW

knows someone who could help you.

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This is the

POWERof the extended network.

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31. Competition

2. Networks

3. Risk

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Our education system penalizes students for MAKING MISTAKES.

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But in the real world, you don't know what the best plan is until you

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And making mistakes is part of that

LEARNING PROCESS.

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Learn by DOING.

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Not sure if you can break into the pharmaceutical industry?

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Spend six months interning at Pfizer making connections and SEE WHAT HAPPENS.

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Curious whether MARKETING or PRODUCT DEVELOPMENT

is a better fit than what you currently do?

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If you work in a company where those functions exist, offer to HELP OUT for free.

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That’s exactly WHAT I DID at Apple, my first job after grad school.

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Whatever the situation, ACTIONS, not plans,generate useful lessons.

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ACTIONS help you discover where you want to go and how to get there.

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In college, the MOST SUCCESSFUL STUDENTS make the FEWEST MISTAKES.

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But the MOST SUCCESSFUL PROFESSIONALS

learn to take INTELLIGENT RISKS.

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You may assume that you get career stability by MINIMIZING RISK.

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Ironically, in a changing world, PLAYING IT SAFE is one of the riskiest things you can do.

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Rather than avoid risk, TAKE INTELLIGENT RISKS.

It will give you a competitive edge.

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For example, do not dismiss jobs that PAY LESS IN CASH butoffer TREMENDOUS LEARNING.

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Prioritize plans that offer the best chance at LEARNING about yourself and the world.

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Do not dismiss a career pathjust because you keep hearing

HOW RISKY IT IS.

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It probably isn’t as risky as most believe, which means there’s LESS COMPETITION

for landing the opportunity.

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In these opportunities, the WORST-CASE SCENARIO

tends to be survivable.

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When the worst case means getting fired, losing a little bit of

time or money, or experiencing

some discomfort,IT IS A RISK YOU SHOULD

BE WILLING TO TAKE.

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If the worst-case scenario is the serious tarnishing of your reputation, loss of all your

economic assets, or something otherwise career-ending, DON’T ACCEPT THAT RISK.

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There will always be UNCERTAINTY about career opportunities and risks.

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The best opportunities are frequently the ones with the MOST QUESTION MARKS.

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When it’s not clear how something will play out, many people AVOID IT ALTOGETHER.

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Take intelligent risks and you will find THE OPPORTUNITIES THAT OTHERS MISS.

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So, CONGRATULATIONS on the hard work you’ve put into your education thus far,

but your learning has just begun.

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Graduation is NOT the end of learning.

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We are all WORKS-IN-PROGRESS.

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Each day presents an opportunity to LEARN MORE , DO MORE , BE MORE

in our lives and careers.

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In the world of work, EVERY DAY IS EXAM DAY.

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If you’re not GROWING,

you’re CONTRACTING.

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If you’re not moving FORWARD, you’re moving BACKWARD.

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Develop your COMPETITIVEADVANTAGE.

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Build your NETWORK.

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And take INTELLIGENT

RISKS.

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If not now, when?


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