DAVID MORALES305-790-0904 dmmd2079@gmail.com www.linkedin.com/pub/david-morales

VISUAL MERCHANDISING|TRAINER|MANAGER

● Highly talented, creative Trainer, Merchandiser and Manager with 20+ years track record driving brands forward for Retail Wholesale and Duty-Free global retailers.

● Proven ability to make strong impact with visual merchandising; unique flair for design.● Key functional skills in Visual Merchandising & Design, Training & Development, Coaching,

Sales & Store Management; computer savvy in Power Point, MS Office; fluent in Spanish.

EMPLOYMENT

Swatch Group RADO Caribbean Miami FL MAY 2016 to PresentVisual Merchandiser/ Trainer — Support watch sales within retail accounts thru visual merchandising and product training. Maximizing product exposure and aligning with corporate guidelines. Maximized merchandising, associate training, promotion, and account collaboration to achieve wholesale, retail sales.

● Planned and executed new SIS and store openings, new product launches, seasonal and in-store promotional events to exponentially increase sales.

● Created materials and train staff and store owners on merchandising and visual support, order writing, styling and product; coached associates to increase product knowledge and sales.

Morales Designs Miami Shores, FL FEB 2015 to MAY 2016Freelance Visual Merchandising — Hired by major companies and private client’s for Interior Design & Visual Merchandising services. Worked on trade shows, seasonal and promotional display setup and maintenance.

Pandora, LLC Fort Lauderdale, FL AUG 2010 to FEB 2015Field Visual Merchandising Trainer — Support branding opportunities, maximizing product exposure and aligning with corporate guidelines. Territory covered 44 accounts including concept stores, multi-brand retailers, national department and jewelry store in Ft Lauderdale & Key West Florida, Mexico, Central & South America and the Caribbean, encompassing revenue in excess of $42. Created materials and trained new field merchandisers in visual support, order writing, styling and product knowledge.

Swarovski AG Miami, FL SEPT 2002 to AUG 2010Retail Store Manager — Directed daily operations, including customer service, sales, visual merchandising, inventory, and staffing for stores in Coral Gables, Miami and assisted with store in San Juan PR. Partnered on community charitable, social and corporate events to drive sales and revenue.

● Initiated partnerships with Mercedes Benz and Sony Ericsson to promote the Swarovski Atelier Paris Collection during Fashion Week and Tennis Tournament events.

● Presented twice with the prestigious Daniel Swarovski Award for Manager of the Year and the highest sales percentage increases in 2003 and 2006. Top Sales, KPI and Members Club 2008

Carolee Designs-Ralph Lauren Jewelry Company Miami, FL SEPT 1997 to AUG 2002District Account Manager — Oversaw the Florida state territory consisting of key national accounts with Bloomingdales, Dillard’s, Jacobson’s, Lord & Taylor, Macy’s/Burdines, Neiman Marcus, Nordstrom and Saks Fifth Avenue. Trained and supervised sales associates, territory managers and boutique “shop-in-shop” managers. Managed product ordering, reporting, events and visual merchandising.

● Increased sales 50% through new product penetration and innovative merchandising.● Attained the Rookie of the Year 98, Top Sales, and Turnaround awards.

EDUCATION & CREDENTIALS

● Art and Interior Design Courses Miami-Dade College, Miami, FL● Numerous professional courses and workshops related to Sales, Merchandising and Visual Design.